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Two studies examined nonconscious transference in social perception, defined as inferences about a new person based on a subliminally triggered significant-other representation (e.g., S. M. Andersen & S. W. Cole, 1990). In a nomothetic experimental paradigm involving idiographic stimuli, participants believed they were playing a computer game with another participant while exposed to subliminal descriptors from either their own, or a yoked participant's, significant other. In an impression-rating task, participants were more likely to infer that their 'game partner' had significant-other features not subliminally presented when the subliminal cues described their own, rather than a yoked participant's, significant other. Another control condition in Study 1 ruled out self-generation effects. A subliminality check confirmed that stimuli were nonconscious. Hence, subliminal activation of significant-other representations and nonconscious transference occur.

Research has shown that the activation and application of a significant-other representation to a new person, or transference, occurs in everyday social perception (S. M. Andersen & A. Baum, 1994; S. M. Andersen & S. W. Cole, 1990). Using a combined idiographic and nomothetic experimental paradigm, two studies examined the role of chronic accessibility of significant-other representations in transference. After learning about 4 fictional people, 1 of whom resembled a significant other, participants' recognition memory was assessed. Both studies showed greater false-positive memory in the significant-other condition, relative to control, even in the absence of priming. Study 2 showed that although the effect was greater when the significant-other representation was concretely applicable to the target information, it occurred even when no such applicability was present. Results implicate the chronic accessibility of significant-other representations in transference.