1. Brains before beauty.
- Author
-
Gouveia, Geogette
- Subjects
ADVERTISING campaigns ,BUSINESS enterprises ,BIG business ,INFORMATION technology ,INDUSTRIAL laws & legislation - Abstract
The article reports on the marketing campaign of Westchester County, New York that will entice new businesses to the area and reinvent itself. It states that the campaign will focus in reaching out to companies large and small in the biotech, financial, health care, green and information technology industries. It also mentions that the campaign is funded by the county's Industrial Development Agency that will utilize print media and events.
- Published
- 2010