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9 results on '"Gruszczynski, Michael W."'

4. The Political Left Rolls with the Good; The Political Right Confronts the Bad: Physiology and Cognition in Politics

Author

Dodd, Michael D., Balzer, Amanda, Jacobs, Carly M., Gruszczynski, Michael W., Smith, Kevin B., and Hibbing, John R.

Subjects
cognition, Political Science, physiology, politics
Abstract

We report evidence that individual-level variation in people's physiological and attentional responses to aversive and appetitive stimuli are correlated with broad political orientations. Specifically, we find that greater orientation to aversive stimuli tends to be associated with right-of-centre and greater orientation to appetitive (pleasing) stimuli with left-of-centre political inclinations. These findings are consistent with recent evidence that political views are connected to physiological predispositions but are unique in incorporating findings on variation in directed attention that make it possible to understand additional aspects of the link between the physiological and the political.

Published
2012

5. Emotion and public attention to political issues

Author

Gruszczynski, Michael W and Gruszczynski, Michael W

Abstract

Which mechanisms underlie the orientation of public attention to political issues? Though research on media agenda-setting has been one of the most successful enterprises in political communication and behavior, little is known of the actual processes that drive this phenomenon. I hypothesize that inherent in all environmental stimuli is emotional information, and that it is this information that drives the linkages between media and public agendas. Using a combination of large-scale automated content analyses of several political issues in the New York Times and public search attention data, I demonstrate that negatively-valenced and arousing coverage work concurrently with the volume of news reports to drive public attention to issues. Moreover, for issues that typically receive lower levels of media coverage, the emotionality of media reports plays an especially important role in predicting the extent to which the public orients attention to those issues. By unpacking the black box of public attention, this research provides a fuller picture of how and why the media are able to set the agenda, and demonstrates how even in the absence of extensive media coverage, the public can and will pay attention to policy issues on the basis of the emotional content of issue-relevant media messages.

Published
2013

7. Examining the Role of Affective Language in Predicting the Agenda-Setting Effect.

Author

Gruszczynski, Michael W.

Subjects
*ECONOMIC security, *GOVERNMENT debt limit, *GOVERNMENT spending policy, *SOCIAL security taxes, *SAME-sex marriage
Abstract

Research investigating the media's ability to influence the public agenda has been one of the most successful paradigms in political communication and psychology. However, with few exceptions the role of emotion in agenda-setting has been all but neglected (but see Miller, 2007). This research investigates how the level of emotionality, specifically arousal and valence, in news reports predicts agenda-setting effects, as well as how emotionality interacts with accessibility produced by the volume of news coverage on four issues. New York Times articles pertaining to the debt ceiling debate, Social Security, tax cuts, and gay marriage were content analyzed in the period spanning 2004 through the present, and weighted on two affective dimensions using the Affective Norms for English Words data set. Online searches using the Google Trends service were used as a proxy for agenda-setting behavior (see Ripberger, 2011; Gruszczynski and Wagner, N.d.). Both the level of arousal and valence in articles are shown to predict agenda-setting, even when controlling for news volume, and interact in meaningful ways to influence public uptake of an issue. [ABSTRACT FROM AUTHOR]

Published
2011

8. Emotion and Public Attention to Political Issues

Author

Gruszczynski, Michael W.

Subjects
agenda-setting, emotion and politics, public attention, political psychology, political communication, American Politics
Abstract

Which mechanisms underlie the orientation of public attention to political issues? Though research on media agenda-setting has been one of the most successful enterprises in political communication and behavior, little is known of the actual processes that drive this phenomenon. I hypothesize that inherent in all environmental stimuli is emotional information, and that it is this information that drives the linkages between media and public agendas. Using a combination of large-scale automated content analyses of several political issues in the New York Times and public search attention data, I demonstrate that negatively-valenced and arousing coverage work concurrently with the volume of news reports to drive public attention to issues. Moreover, for issues that typically receive lower levels of media coverage, the emotionality of media reports plays an especially important role in predicting the extent to which the public orients attention to those issues. By unpacking the black box of public attention, this research provides a fuller picture of how and why the media are able to set the agenda, and demonstrates how even in the absence of extensive media coverage, the public can and will pay attention to policy issues on the basis of the emotional content of issue-relevant media messages. Adviser: John R. Hibbing

Published
2013

9. The political left rolls with the good and the political right confronts the bad: connecting physiology and cognition to preferences.

Author

Dodd MD, Balzer A, Jacobs CM, Gruszczynski MW, Smith KB, and Hibbing JR

Subjects
Attention physiology, Emotions physiology, Galvanic Skin Response physiology, Humans, Neuropsychological Tests, Personality physiology, Social Behavior, Cognition physiology, Physiological Phenomena, Politics
Abstract

We report evidence that individual-level variation in people's physiological and attentional responses to aversive and appetitive stimuli are correlated with broad political orientations. Specifically, we find that greater orientation to aversive stimuli tends to be associated with right-of-centre and greater orientation to appetitive (pleasing) stimuli with left-of-centre political inclinations. These findings are consistent with recent evidence that political views are connected to physiological predispositions but are unique in incorporating findings on variation in directed attention that make it possible to understand additional aspects of the link between the physiological and the political.

Published
2012
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