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To authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1467-629X.2010.00347.x Byline: Michael J. Turner (a), Chris Guilding (b) Keywords: FF&E reserve accounting; Hotel management contract Abstract: Abstract The somewhat idiosyncratic accounting procedure of maintaining reserves to fund furniture, fittings and equipment (FF&E) capital expenditure in hotels mediated by a management contract is examined. Five research objectives have been pursued: (i) ascertaining contrasting motives of owners and operators with respect to FF&E reserve accounting; (ii) determining FF&E reserve accounting approaches adopted in hotels; (iii) determining the amount assigned to FF&E reserves in hotels; (iv) determining the sufficiency of FF&E reserves in hotels; and (v) appraising the degree of ease with which hotel operators can draw on FF&E reserve funds. These objectives have been pursued through the analysis of qualitative field data as well as survey data collected in Australia and New Zealand. The study's more significant findings include the determination that, consistent with the wishes of operators, maintaining cash funded FF&E reserves is the most popular approach (particularly in small hotels). It has also been found that FF&E reserves are 40 per cent underfunded. This deficiency beckons a question over whether hotel FF&E reserve accounting serves any meaningful role. Author Affiliation: (a)UQ Business School, University of Queensland, St Lucia, 4072, Australia (b)Griffith Business School, Griffith University, Gold Coast, 4222, Australia Article History: Received 15 October 2009; accepted 8 January 2010 by Robert Faff (Editor).

The intersection of accounting and marketing studies pertinent to customer accounting is examined. Results show potential for advancing customer-focused accounting. The achievements in customer accounting literature are also evaluated.