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Tesla, the electric-vehicle maker, has recently increased its spending on advertising after years of resistance. The company has launched a video ad campaign on platforms such as Facebook, Instagram, and YouTube, promoting its Model Y as the "#1 most American-made car." This marks a significant change for Tesla, as its CEO, Elon Musk, has previously expressed a dislike for advertising. The majority of Tesla's ad spending has gone to YouTube, but the company has also placed video ads on Facebook and Instagram. Experts believe that Tesla's increased advertising efforts are a response to slowing growth in consumer demand for electric vehicles and increased competition in the EV market. However, they also note that Tesla's strong brand and existing customer base may allow the company to spend less on advertising compared to other carmakers. [Extracted from the article]

Google is implementing changes to how companies track users online by eliminating cookies, a technology used by advertisers to target users with relevant ads. The changes, which will be rolled out gradually, have been met with resistance from marketers, advertising-technology companies, and web publishers who feel that Google has not adequately prepared the market for the transition. While Google's efforts aim to improve user privacy, some industry executives believe that the elimination of cookies will have a negative impact on the overall value of online advertising. [Extracted from the article]

Executives are promising big incentives and new technology while also trying to explain the actions of their new owner Since taking over Twitter Inc., Elon Musk has rapidly made big changes, laying off employees, tweaking posting rules and suspending and reinstating accounts. Advertisement Mr. Musk addressed concerns that his conduct was affecting the Twitter brand in a November talk with advertisers on Twitter Spaces. [Extracted from the article]