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This research aims to analyze the effect of brand image, brand trust, and the advertising of product purchase cosmetics Products in the Lima Plaza area of South Jakarta. This research uses primary data in the form of a questionnaire to 100 respondents who decide to purchase cosmetic products by the method of linear regression Wardah double processed using the software SPSS 17.0. From data that have met the test of validity, reliability test, and a test of regression equation obtained classical assumptions as follows: Y= 0,365X1 + 0,219X2 + 0,302X3. Where to purchase decision variable (Y), brand image (X1), brand trust (X2), and advertising (X3). The feasibility test of the model shows that a third of the free variables examined proved a positive effect simultaneously and significantly on variables bound. Through partial hypothesis testing can be known that brand image, brand trust, and ads proved positive effects respectively against the decision of purchase i.e. amounting to 53.50% meaning 53.50% variable of the buying decision can be explained by the variables free i.e. brand image, brand trust, and ads while the rest 46% is explained by other variables that do not enter into this research. [ABSTRACT FROM AUTHOR]

This study aimed to analyze the effect of service quality, price, and handling of complaints on consumer satisfaction in Ibis Budget Hotel. The method used in this research is quantitative descriptive with the population in this study being consumers in Ibis budget hotels. There are four variables studied in this research Service Quality (X1), Price (X2), and Handling of Complaints as independent variables, and Consumer Satisfaction (Y) as the related variables. The sample used in the study in 100 respondents. The data in this study used primary data by distributing questionnaires with multiple linear regression methods that processed the use of SPSS 17.0 software. the results of research based on multiple linear regression analysis showed that the Service Quality (X1), Price (X2), and Handling of Complaints had positive and significant impacts on consumer Satisfaction (Y). [ABSTRACT FROM AUTHOR]

This study aims to analyze the influence of service quality, brand image, and customer relationship management on customer loyalty. This research is conducted by using the primary data of multiple linear equations of customer loyalty LP = 3.346 + 0.338 KP + 0.298 BI + 0.222 CRM. Testing a statistical model of F customer loyalty test obtained with Fcount of 32,271 with the value of sig 0,000 which means the value of service quality, brand image, and customer relationship management have positive and significant influence to customer loyalty. Test T customer loyalty obtained service quality of 3,337 with the value of sig 0,001 <0,05, brand image equal to 3,363 with the value of sig 0,001 <0,05, and customer relationship management equal to 2,802 with the value of sig 0,006 <0,05 meaning service quality, Brand image, and customer relationship management have a positive and significant impact on customer loyalty. The value of the determination coefficient (R2) of customer loyalty equal to 0,502 or 50,2% improvement of customer loyalty variable can be explained by service quality variable, brand image, and customer relationship management the rest 49,8% explained another variable not entered into this research. [ABSTRACT FROM AUTHOR]

This study aims to analyze the influence of Store Atmosphere, Location, and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Purchasing Dunkin Donuts Products in Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that better Store Atmosphere, Location, and Brand Image are important parts to increasing Purchase Intention Repeat. [ABSTRACT FROM AUTHOR]

This study aims to analyze the influence of store atmosphere, advertising, and word-of-mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires to as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that store atmosphere, advertising, and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda. [ABSTRACT FROM AUTHOR]