Search

Your search keyword '"Hearst Television Inc. -- Advertising"' showing total 8 results
Start Over Descriptor "Hearst Television Inc. -- Advertising"
8 results on '"Hearst Television Inc. -- Advertising"'

1. United States : Hearst Television Launches Hearst Anyscreen, a Private Marketplace for Connected TV Advertising

Subjects
Hearst Television Inc. -- Advertising, Television advertising, Television broadcasting industry, Television viewers, Business, international, Roku (Set-top Internet box) -- Advertising
Abstract

Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with powerful delivery partners such as Roku. Recognizing the demand in [...]

Published
2018

2. Hearst Television Launches Hearst Anyscreen, A Private Marketplace For Connected TV Advertising

Subjects
Hearst Television Inc. -- Advertising, Television advertising, Television broadcasting industry, Television viewers, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

NEW YORK,: Hearst Television has issued the following press release: Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with [...]

Published
2018

3. Hearst Television Launches Hearst Anyscreen, A Private Marketplace For Connected TV Advertising

Subjects
Hearst Television Inc. -- Advertising, Television broadcasting industry, Television advertising, Television viewers, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics NEW YORK, Sept. 24, 2018 /PRNewswire/ -- Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top [...]

Published
2018

4. KOCO takes 'Ultimate' step and cashes in; Viewer makeovers lure advertisers

Author

Whitney, Daisy

Subjects
Hearst Television Inc. -- Service introduction, Hearst Television Inc. -- Subsidiaries, divisions and units, Hearst Television Inc. -- Advertising, Reality television programs -- Service introduction, Television advertising -- Methods, Television broadcasting industry -- Service introduction, Television broadcasting industry -- Subsidiaries, divisions and units, Television broadcasting industry -- Advertising, Company service introduction, Business, Electronics and electrical industries, Mass communications
Abstract

In an era when local broadcasters feel financially squeezed from nearly every direction, an Oklahoma City station has turned to an old-fashioned programming strategy to make some new-style money. Hearst-Argyle-owned [...]

Published
2005

5. Briefly Noted

Subjects
Granite Broadcasting Corp. -- Contracts, Hearst Television Inc. -- Advertising, Paramount Studios -- Cases, Host International Inc. -- Cases, MSNBC Interactive News L.L.C. MSNBC.com -- Contracts, National Network -- Management, World Sports Enterprises -- Management, WBBM-TV (Chicago, Illinois) -- Management, Television broadcasting industry -- Management, Television broadcasting of news -- Management, Television production companies -- Management, Restaurant industry -- Cases, Business, Electronics and electrical industries, Mass communications
Abstract

Marin's WBBM newscast foundering The prospects for Carol Marin's no-frills newscast on CBS-owned WBBM-TV, Chicago, seem grim. Last week John Callaway, the respected former public TV anchor who took a [...]

Published
2000

6. Hearst-Argyle Bans R-Rated Movie Spots

Subjects
Hearst Television Inc. -- Advertising, Television broadcasting industry -- Advertising, Advertising, marketing and public relations, Mass communications
Abstract

Hearst-Argyle Television group, owner of 27 TV stations, last week announced it will ban commercials promoting R-rated movies before 9 p.m. on its outlets. The company's stations make up the [...]

Published
2000

7. LoConte Goldman

Subjects
Television broadcasting industry -- Advertising, Advertising agencies -- Services, LoConte Goldman Design -- Services, Hearst Television Inc. -- Advertising
Abstract

Boston-headquartered LoConte Goldman created an :05 corporate signature/logo animation to brand all stations in the Hearst-Argyle Television family, as well as programming produced and/or distributed by its production arm. VP/senior […]

Published
1999

8. Katz adds $150M in spot billings

Author

McClellan, Steve

Subjects
Katz Television -- Advertising, Hearst Television Inc. -- Advertising, Television broadcasting industry -- Advertising, Television broadcasting, Business, Mass communications
Abstract

Katz Television will pick up approximately $150 million in spot TV billings stemming from Hearst-Argyle Television's (HATV) decision two weeks ago to consolidate all of its rep business with Katz. [...]

Published
1999

Catalog

Books, media, physical & digital resources
See catalog results