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Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Data from market research firm 3Gem, however, brings some order to the [...]

Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash. [...]

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like [...]

In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive [...]

Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving [...]

About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help [...]

Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group [...]

Soccer has been growing in popularity in the U.S. -- thanks, in part, to a dominant women's national team. But as any good marketer knows, a celebrity can change the [...]

'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new [...]

It's not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, [...]

In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and [...]

In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing executives on [...]

By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. Or even [...]

Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared. The ad industry was not spared. In April 2020, the [...]

High inflation has made buying everyday goods--from yogurt and ketchup to trash bags and laundry detergent--more taxing on households across the country. As a result, a growing number of shoppers [...]

People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who [...]

The article discusses the winners of ADWEEK's second annual B2B Innovation Awards, which recognize individuals and companies driving growth in the business-to-business (B2B) sector. The winners include Kinjil Mathur, the chief marketer of Squarespace, who is recognized as the Visionary of the Year for her creative and culturally relevant marketing strategies. Park & Battery, an agency that combines creative design and AI-driven technology, is named Agency of the Year for its humanizing approach to B2B marketing. Other winners include Eric Wilder, who developed an account-based marketing strategy, and Tom McGovern, who revolutionized sports sponsorship measurement. Salesforce is recognized as the Brand of the Year for its success in B2B marketing and its partnerships with Formula 1 and McLaren Racing. Esquire Bank and Park & Battery receive the Thought Leadership Content Award for their personalized content hub, and Jill Kramer is honored with the Lifetime Achievement Award for her innovative and transformative work in marketing. [Extracted from the article]

Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can't grab it. It's sitting right there on [...]

After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most [...]

Sports drink ads tend to be the same: Athletes run, jump or throw a ball, then take a swig from a bottle. But Liquid I.V., the Unilever brand of flavored [...]

Americans hunting for a new vehicle last fall might have been surprised when visiting Subaru's homepage. Instead of seeing the usual colorful shots of the automaker's Forester, Outback or Crosstrek [...]

Bud Light has put the creative work for its portfolio of brands, which includes Bud Light, Bud Light Seltzer and Bud Light Next, up for review. Parent company Anheuser-Busch InBev [...]

No one knows you stink on Zoom. Despite the opportunity to take a break from society's expectations to keep body odor at bay, demand for deodorant in the U.S. has [...]

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. [...]