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The purported study explored Online Travel Agencies (OTA) influence on consumers brand relationships towards hotels and provided convenient and easy purchase decisions for South African Millennial consumers who travel or intend to travel. Empirical and theoretical investigation in in low and high-end hotel groups was executed, explored the research problem aimed at filling the gap. Hypotheses were quantitatively tested using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) tested reliability and validity. A quantitative methodology philosophy was used, and random sampling employed to selected respondents among the millennials and Amos and SPSS 25 obtained CFA and path model to determine best model fit. Findings indicated that there is a positive relationship between hotel brand loyalty and repurchase intentions. However, consumer may be attitudinally loyal and may need marketing incentives to ensure that the consumer become behaviourally loyal to ensure visitation to the hotel brand. Originality and value of the research is in the study proving significant insight into the travel industry and in its ability to provide marketers an understanding of customer satisfaction and retention, fresh contemporary evidence supported by reliable information contributing to body of knowledge giving lieu-way into further research on brand relationships in low & high-end hotels.

The COVID-19 pandemic has already caused important negative consequences on the tourism industry globally. The lockdown measures suspended the tourism activities, and many tourists preferred to abstain from these activities in fear of the virus infection. As a result, investors have abandoned tourism-related companies' stocks, impacting even more the tourism industry. In this article, we examine the impact of COVID-19 on the biggest companies' stocks related to tourism, from the fields of airlines, cruise lines, resorts, hotel groups, travel agents, and other tourism activities (such as car rentals). More precisely, using time series analysis, we test and analyze the effect of the COVID-19 pandemic on these stocks, and we derive the spillover effects through the impulse–response functions from each company to the others. Based on our findings, the tourism-related stocks were affected by COVID-19, as shown by the causality technique, and, moreover, the tourism-related companies are interconnected with each other, transmitting the shock from a specific tourism industry to the others, as shown by the impulse–response functions. [ABSTRACT FROM AUTHOR]

The purported study explored Online Travel Agencies (OTA) influence on consumers brand relationships towards hotels and provided convenient and easy purchase decisions for South African Millennial consumers who travel or intend to travel. Empirical and theoretical investigation in in low and high-end hotel groups was executed, explored the research problem aimed at filling the gap. Hypotheses were quantitatively tested using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) tested reliability and validity. A quantitative methodology philosophy was used, and random sampling employed to selected respondents among the millennials and Amos and SPSS 25 obtained CFA and path model to determine best model fit. Findings indicated that there is a positive relationship between hotel brand loyalty and repurchase intentions. However, consumer may be attitudinally loyal and may need marketing incentives to ensure that the consumer become behaviourally loyal to ensure visitation to the hotel brand. Originality and value of the research is in the study proving significant insight into the travel industry and in its ability to provide marketers an understanding of customer satisfaction and retention, fresh contemporary evidence supported by reliable information contributing to body of knowledge giving lieu-way into further research on brand relationships in low & high-end hotels. [ABSTRACT FROM AUTHOR]

In order to understand as much as possible the existence, maintenance and management of the large hotel groups on the Romanian Market, for the optimization of revenues and profits, the author briefly presented both the theoretical notions of tourism, the tourism industry with all its components, as well as practical lessons learned from case studies and the study of the most important hotel groups in Romania. [ABSTRACT FROM AUTHOR]

The paper analyses why and how hotel groups become involved in their communities through philanthropic activities. The analysis focuses on hotel groups with brands in the luxury, upper upscale, and upscale segments. The qualitative information disclosed in reports and websites by 243 hotel brands was studied to answer questions about who is involved, how they participate, and who they target. The study then focused on the 130 hotel groups owning these brands, and a qualitative comparative analysis was used to explain the combination of causal conditions explaining why hotel groups participate in their communities. The causal conditions in the analysis included the participation of different stakeholders, the characteristics of the hotel groups, and the culture of the countries. Results indicate that there is a trade-off between customer and employee participation in philanthropy, that customer involvement requires the presence of luxury brands, and that the culture of the countries (religion and altruism) stimulates the philanthropic behaviour of hotel groups. [ABSTRACT FROM AUTHOR]

The paper assesses the factors that influence the location of hotel groups' headquarters. The concentration of headquarters in a particular country is modelled by three different variables: share of Hotels 325 ranked hotel groups headquartered in the country, share of hotels in Hotels 325 ranked groups headquartered in the country and share of rooms in Hotels 325 ranked hotel groups headquartered in the country. Three groups of factors are assessed: hotel industry-specific factors (size of the hotel industry, average capacity and share of affiliated hotels in the local hotel industry), tourism-specific factors (size and importance of tourism industry, destination's competitiveness) and the general business environment (GDP, GDP per capita, population size, levels of globalisation, human development, and corruption). The sample includes 116 countries. Findings reveal that highest concentration of hotel groups' headquarters is in countries with large hotel industries, high share of affiliated properties, high tourism competitiveness index and in the USA. Tourism policy implication, limitations and future research directions are also discussed. [ABSTRACT FROM AUTHOR]

This study focuses on the effective use of Total Quality Service (TQS) practices for hotel groups in northern India. A growing number of organizations in tourism and hospitality are embracing the concept of TQS, as it has a major impact on the growth of the national hospitality sector. The statistical tools like mean, standard deviation, correlation, factor analysis, and SEM through AMOS 16 version were used for data analysis and hypothesis testing. The reliability and validity were also checked. The results reflected the positive and significant effect of TQS on the performance of the hotels in northern India. Continuous improvement, management commitment and training are the significant predictors of business performance in the Tourism and Hospitality Service Sector. The study was performed with the suggestions for optimal implementation of TQS in the Tourism and Hospitality Sector, which further helps service providers to gain a competitive advantage. [ABSTRACT FROM PUBLISHER]

The lodging industry can be considered the core of tourism industry within a destination. Tourism development within a destination is interlinked with an adequate supply of accommodation facilities tailored to tourist demands. The present paper investigates the current profile of Romanian hotel industry, the dominant sector of Romanian lodging industry, in order to relate it with the trends in tourist arrivals by internal destinations and by type of hotels. The international brand penetration rate and the concentration of hotels within hotel groups are also investigated, since these two factors can increase the visibility and the distinctive features of the Romanian hotel industry. The results of the present investigations indicate that Romanian hotel industry while supporting the destination does not have any special feature to enhance the attractiveness of Romania as a tourist destination due to important flaws in hotel developments. [ABSTRACT FROM AUTHOR]