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Based on the concepts of gratification and parasocial interaction (PSI), we explore the effect of social media influencers on consumer behaviors in the marketing of sustainable hotels on Instagram (IG). We derive insights from 792 valid responses of consumers residing in the U.S. and analyze their behaviors and perceptions as related to both sustainable hotels and the leveraging of Instagram as a marketing tool. Through structural equation modeling, the findings of this study show that gratification increases consumer community commitment to IG through PSI. Moreover, PSIs positively influence consumer behaviors, such as booking intention, word of mouth (WOM) and electronic word of mouth (eWOM), through IG community commitment. Finally, the expertise of social media influencers strengthens consumer commitment to the IG community. The trustworthiness of social media influencers also strengthens consumer booking intentions. [ABSTRACT FROM AUTHOR]

The arrival of new media technology has the potential to radically change education. It has become important for both academics and practitioners to understand the behavioural intentions of students towards media technology. Many scales have been developed to measure the attitudes of secondary students towards the usage of media technology. However, few scales have been developed to assess media literacy in primary school students. To develop a validated scale for the media literacy of elementary school students, the Media Literacy Self-assessment Scale (MLSS) was adopted and modified in this study and then validated using a sample (N = 594) of students from Taiwan. The MLSS is a two-factor scale that measures learning with media (LWM) and media communication & ethics (MCE); these components have been proposed to constitute the multidimensional constructs. A confirmatory factor analysis was performed on a proposed nine-item model of the MLSS, and it was found the model provides a good fit. Gender and grade comparisons of the results are discussed. Educational implications and suggestions for future research are also provided. (Contains 8 tables.)

Using an expanded view of the E-S-P (Environment-Strategy-Performance) perspective, this study was based on the ESCAPE model to investigate the relationship between entrepreneurial orientation and performance under environmental uncertainty in Taiwan's hospitality and tourism start-ups. The findings from 543 entrepreneurs demonstrate that organizational learning mediated between entrepreneurial orientation and that organization performance is also mediated between entrepreneurial orientation and competitive advantage. Moreover, the findings show that environmental uncertainty strengthens the mediation effect on performance and competitive advantage. [ABSTRACT FROM AUTHOR]

With the establishment of a collaboration supply chain mechanism enterprises can obtain greater opportunities to prosper within the current highly competitive business environment. These enterprises can then obtain sustainable competitive advantage and business excellence based on superior supply chain capabilities and improvement of operating costs, product quality, and innovation capabilities. The objects of this study are the upstream, midstream, and downstream suppliers of the supply chain for Taiwan's optoelectronics industry. A total of 454 effective questionnaires were recovered. The relationships of supply chain collaboration, supply chain capability, and innovative capability were tested through a structural equation model. Furthermore, quality management was used to explore the existence of the effect of moderated mediation in the research model. Finally, it was found that supply chain collaboration can directly and indirectly have a positive influence on innovation capability, and the effect of moderated mediation does exist in the research model. [ABSTRACT FROM AUTHOR]

This study proposes a theoretical model to investigate a sustainable competitive advantage (CA) by developing the absorptive capacity (AC), knowledge transfer (TR), organizational learning (OL) and in Taiwan's financial and high technology industries. Structural equation modeling is employed to examine the influence between each variable and whether their relationships are varied in these two different industries. The study population comprises the top 100 financial and top 1000 high-technology enterprises in Taiwan published by Common Wealth Magazine in 2012. A total of 345 valid responses were collected. The research results indicate that OL serves as partial and full mediators between AC, TR and CA respectively. In addition, moderating effect exists in different industries on the theoretical model. Finally, discussion and implications are described for concluding research findings. [ABSTRACT FROM AUTHOR]

This study investigates how perceived insider status influences employee creativity in hospitality industry settings. Specifically, the study examines mediator of promotion focus and three-way interaction roles of perceived insider status and creative process engagement. Using a sample of 232 employees of the Taiwanese hospitality industry, we found that a promotion focus was positively related to employee creativity. Moreover, a promotion focus mediates perceived insider status and creativity. Finally, the study confirms the existence of three-way interactions characterized by creative process engagement, perceived insider status, and a promotion focus on creativity. The results show that a high degree of perceived insider status coupled with a high level of creative process engagement generates a strong relationship between promotional focus and creativity. [ABSTRACT FROM AUTHOR]