14 results on '"Huettermann, Marcel"'
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2. Automated Consulting Services—Perspectives of Customers, Consultants and Companies
3. Fan Engagement Behavior: Validation of a Theory-Based Scale.
4. A Customer-Centric Search for Triggers as a Basis for Marketing Automation Service Design
5. Trigger-based Marketing – Tiki-Taka im digitalen Kundenbeziehungsmanagement
6. Requirements for future digital visitor flow management
7. Esports Sponsorship: An Empirical Examination of Esports Consumers' Perceptions of Non-Endemic Sponsors.
8. Esports Fan Engagement: A Comparison of PC and Console Esports Team Fans
9. The Influence of Non-Transactional Fan Engagement on Merchandise Consumption
10. Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans.
11. Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay
12. Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors
13. Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans
14. Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions
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