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Byline: Molly Boigon When Curtis McMicheaux started at Manly Hyundai in Santa Rosa, Calif., in 2016, he raised his hand for the job no one else wanted: Responding to Internet [...]

Byline: jduggan What is Search Engine Optimization? Search engine optimization is making changes to your website to improve your visibility in search engine results. Brands want their websites to rank [...]

Summary * Without accurate insights into those changing needs, we may miss the opportunity to successfully evolve our firms. * Law firms of all sizes must adapt to remain competitive. [...]

This study examines how content marketing and social media affect customer purchase intention in the hotel industry. Data that explored content marketing, social media, and customer purchase intention. was collected from customers of selected Mongolian hotels The results indicated that content marketing displays six informational variables that are positively associated with social media. Two social media variables, trust and speed positively influenced customer purchase intention. All six variables of content marketing showed a positive influence on customer purchase intention. Marketers can use these findings to develop better content marketing strategies on social media for the hotel industry, especially in emerging Asian markets. KEYWORDS Social media; content marketing; customer purchase intention; hotel industry: emerging Asian markets, INTRODUCTION Hotels are considered an important economic component in any country. The impact of hotels on the global economy is extremely significant. Worldwide, the hotel and tourism industries encompass 334 [...]

Byline: Sponsored Post Investing in stocks means buying ownership in a public company. If your stock becomes more valuable, you profit by selling it to another investor. When you invest [...]

The simple fact about lawyers is that they don't like to do anything that isn't practicing law. And that makes a lot of sense. I mean, consider: In law school, [...]

The COVID-19 pandemic changed the way we fundamentally view where we should live, work, and play. Take advantage of this unique moment in time to make your community a top-of-mind [...]

Even as parts of the United States emerge from the Covid-19 pandemic, the retail outlook for children's booksellers remains unclear. Store browsing protocols are complicated by the fact that children [...]

INSTAGRAM IS A SOCIAL MEDIA POWERHOUSE. The aesthetics of the platform draw users in and keep them engaged for long periods of time. If your organization is not already using [...]

In November 2012, my article, 'Search Marketing on the Web--Drive New Camper Enrollment and Alternative Businesses,' appeared in Camping Magazine. Now, five-and-a-half years later, we revisit this topic for the [...]

Asa Waldstein is a certified clinical herbalist and a 20-year dietary supplement executive who is principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa's Regulatory Education Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He chairs the American Herbal Products Association's (AHPA) Cannabis Committee. More about Asa is available at www.AsaWaldstein.com., Area Code 420 (AC 420): Share some background about the Supplement Advisory Group, please. Waldstein: Supplement Advisory Group is a boutique regulatory consulting company focusing on finding online marketing risk [...]

Byline: Jackie Charniga As digital retailing becomes more prevalent for U.S. dealerships, so does the desire to develop a contactless finance-and-insurance customer experience. The challenge for dealerships is to design [...]

In a world in which people increasingly communicate, study, and complete transactions virtually, it is vital for libraries to have a robust online presence to meet patrons at their point [...]

TikTok has upended the conventional marketing wisdom of publishers--which holds that noncelebrities' books have a brief time after launch to see hitmaking sales before fading into obscurity--by suddenly catapulting books [...]

Fin tech The success of a clothing brand reveals what going to the gym is really about WHEN RICHARD BRANSON, a serial entrepreneur, was 28, he snapped up a Caribbean [...]

Hashtags allow marketers to tag their content to attract the attention of users who may be interested in a certain topic; additionally, users are able to follow hashtags related to [...]

The Michael J. Fox Foundation for Parkinson's Research (MJFF) aims to speed clinical research by removing obstacles that stand in the way of therapeutic development for the Parkinson's community. In [...]

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing [...]

Building blog traffic requires more than writing a few postings. In the arena of content marketing, effective blogging entails becoming a respected online community member who leaves a distinctive, value-added [...]

Once upon a time, the idea was to get clients to a law firm's brick and mortar office through print advertising. Now the name of the game is to draw [...]

IF THERE IS ANYTHING that 30 years of ABA TECHSHOW tells us, it's that changes in technology have not even started to slow down. Perhaps they never will. Many of [...]

CLIENT SERVICE HAS EVOLVED. During the past 30 years, human civilization has transformed from a society that mostly ran on analog systems to one that mostly runs on digital technologies. [...]