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The Covid-19 pandemic is demonstrating the need for leaders to seek new solutions for supporting the pivotal role played by the non-profit context. The present paper is designed to investigate, in terms of crisis management and crisis communication, how non-profit organisations make sense through the mental map’s elements: sense-making, sense-giving, sense-breaking, and their outcomes on donors/volunteers’ intentions. Firstly, a semi-structured focus group was applied with the Federation of Three Children (OPOTTE) in Greece. Then, 36 semi-structured in depth-interviews proceeded, consisting of non-profit leaders that are managing branches of the Federation across Greece. Lastly, the “questerview “technique was used to enhance the credibility of the findings. The results revealed that Greek non-profit organisations are well-organized, as they are familiar with how to cope with an emergency. However, the reality of isolation was the only unfamiliar situation that had to be addressed. The crisis presents particular opportunities for future academic research and a basis for supporting policymakers, decision-makers, and non-profit leaders, grappling with an uncertain future. Supplementary Information The online version contains supplementary material available at 10.1007/s12208-021-00319-x.

In a hidden environment, brand personality occupies a cardinal position in non-profit organisations. Thus, the non-human, inanimate entities seek ways of applying the element of anthropomorphism in their brand personality in relation to brand experience and brand relationship without diluting their essence. To achieve that, the present paper attempts to identify whether the brand personality construct is affected by brand experience (i.e., sensory, affective, behavioural, and intellectual) and brand relationship concepts of the “self” (i.e., self-concept, self-expression, and self-congruity). The data were collected using an online survey and the data analysis was conducted using the Structural Equations Modeling. The study consisted of 213 participants—families with three children—members of the “OPOTTE: Federation for Families with Three Children in Greece”. Results suggest that an activist and advocatory personality is being revealed to its members. Particularly, the study highlights that the elements of brand experience and brand relationship can affect brand personality nature.

PurposeThe purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.Design/methodology/approachUsing qualitative methods (email interviews and document analysis) and utilizing the few statistics available for the case, the authors performed a comparison between Greece, a country that imposed an early lockdown, and Sweden, which, for its own political reasons, did not lock down, but took other measures instead.FindingsDifferences in consumer behavior and supermarket activities in both countries based on different mentalities and different experiences were identified. Similarities in consumer behavior, but with different motives, were also discovered.Research limitations/implicationsRetailing practitioners and communication executives can apply the findings to manage sales in a time of sharp, unpredictable crisis. The paper aims at integrating existing literature for the academic community and contributes with implications for practitioners and policymakers to reduce crisis risks.Originality/valueThis paper is one of the first to explore changes in consumer behavior caused by the spread of the coronavirus. It provides a coherent and comprehensive understanding of how consumer behavior changes under fear-crisis conditions along with future research directions.