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The purpose of the article is to analyze the state of competition in the market of varieties and the market of seeds of wheat varieties of soft winter domestic selection in Ukraine. Research methods. The research methodology is based on an integrated approach to studying the state of competition and competitive advantages. The following methods were used: statistical and economic in determining the role of individual applicants in the formation of supply on the market of varieties; graphic and tabular - for visual display of the results of scientific research. Research results. It has been determined that the subjects of seed production in different markets, markets for seeds of varieties and markets for varieties, act in different roles. The methods of commercialization of varieties as objects of intellectual property have been determined. Based on the results of the grouping of varieties according to the volume of seed production, six varieties of leaders were identified in terms of distribution in the fields of agricultural producers. A group of originators holding leading positions in the varieties markets has been formed, a forecast of changes in the near future has been made and such changes are justified among the leaders. The total number of entities that form the supply in the markets of varieties and seeds of varieties, the total volume of supply of seeds in the context of varieties, categories and geography of its production have been determined. Based on the analysis of the situation in the regional markets for seeds of soft winter wheat varieties, it was concluded that it is extremely variegated, both in terms of demand, real demand and actual supply in the context of regions. The influence of private selection on the market of varieties and seeds of varieties has been determined. Scientific novelty. The study made it possible to determine the peculiarities of competition in the markets of varieties and seeds of wheat varieties of winter soft domestic selection. The issues of the market of varieties as objects of intellectual property were further developed. Practical significance. The results of the study can be used by domestic scientific institutions to promote their own varieties, organize marketing work for realizing a real impact on the market of varieties and seeds of varieties. Tabl.: 4. Refs.: 14.