Rationale: Prone positioning is a well-established recruitment maneuver to improve oxygenation and decrease mortality in intubated patients with severe acute respiratory distress syndrome (ARDS). There is evolving literature in utilizing proning among non-intubated and hypoxemic patients with novel coronavirus 2019 (COVID-19). However, there is paucity of evidence proving a sustained improvement in patient-centered outcomes. We aimed to determine the association between prone positioning in non-intubated patients with COVID-19 and incidence of invasive mechanical ventilation (IMV) or in-hospital mortality. Methods: We conducted a nested matched case-control analysis of adult COVID-19 patients admitted to three hospital sites in Bronx, NY between March 1, 2020 and April 1, 2020. Patients with do-not-intubate orders were excluded. Cases were defined by IMV or in-hospital mortality. Each case was matched with two controls based on age, gender, admission date within two weeks, and hospital length of stay greater than index time of matched case via risk-set sampling. Index time was defined as time after hospital admission when the case was intubated or died, whichever came first. The presence of non-intubated proning was identified from provider documentation. Results: We included 600 patients, 41 (6.8%) underwent non-intubated proning. Cases had lower SpO2/FiO2 (S/F) ratios prior to IMV or in-hospital mortality compared to controls (case median, 97 [interquartile range, 90-290] versus control median, 404 [interquartile range, 296-452]). While most providers (58.5%) documented immediate improvement in oxygenation status after initiating non-intubated proning, there was no difference in worst S/F ratios before and after non-intubated proning in both case and control (case median S/F ratio difference, 3 [interquartile range,-3-8] versus control median S/F ratio difference, 0 [interquartile range,-3-50]). In the univariate analysis, patients who underwent non-intubated proning were 2.57 times more likely to require IMV or experience in-hospital mortality (hazard ratio, 2.57;95% confidence interval, 1.17-5.64;P =.02). Following adjustment for patient level differences, we found no association between non-intubated proning and IMV or inhospital mortality (adjusted hazard ratio, 0.92;95% confidence interval, 0.34-2.45;P =.86). Conclusions: Although many providers documented an immediate improvement in oxygenation after non-intubated proning, sustained improvement was not identified. Non-intubated proning did not reduce the need for IMV or in-hospital mortality after adjustment for severity of illness and oxygenation status. While non-intubated proning may temporarily improve hypoxemia, it may lead to harmful delays in intubation and respiratory complications. Physicians should rigorously monitor respiratory parameters when attempting non-intubated proning.