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The article focuses on a product data management (PDM) system implemented by Tchibo. The company creates 2,000 new diverse products annually, such as shoes, swimwear, and stereos. To do so, it uses product and procurement managers, marketing specialists, and quality designers who work together to conceptualize, design, and create new ideas. According to Tchibo, it realized that the PDM systems are key factors in the smooth flow of information in the process of product development.

The article discusses the significant aspects of the Product Lifecycle Management (PLM) key strategic factors for the apparel industry. It notes that the solutions enables the companies in the sector to adtop more efficiently to the framework collection planning process. It also emphasizes that the process is usually the first step in the product development process of an apparel company.

The article offers information on how apparel companies handle their business processes by introducing the product life management (PLM) system to create economically merchandise. It mentions on steps in the implementation of PDM, which include the analysis of actual processes, setting up the process portfolio and setting up the reference processes. It also adds that each company has to formulate and develop the necessary PLM fundamentals during the introduction of the PLM system.

The article focuses on factors that contribute to effective Product Lifecycle Management (PLM) in the textile industry. It states that in order to ensure the success of PLM implementation, processes required to execute it should be analysed and carefully studied. It states that companies should be the one to devise PLM specifications as there are no solid PLM reference processes in the textile industry. It also says that reference process suitability depends on the characteristics of companies.