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The circular economy (CE) concept has attracted significant research and practical momentum. Nevertheless, knowledge about its relationships to consumption and disposal from consumers' standpoint is still fragmented. Most CE consumer‐centric research ends with a consumer's intention to purchase. As a result, this study intends to fill several research gaps by presenting a framework that goes beyond purchase intention and, consequently, incorporates both actual purchase behaviour and circular disposal, as well as their predictors. We gathered survey data from 489 Indian consumers and the proposed research claims were tested by adopting a structural equation modelling approach. The findings demonstrate that pricing advantage and product quality negatively impact perceived risk and positively impact perceived value. The main results confirm that the perception towards marketing mix plays a significant role in generating positive purchase intention. Furthermore, the indirect influence of the perception towards marketing mix on actual purchase behaviour is stronger than the direct influence. Both actual purchase behaviour and disposal convenience positively impact circular disposal behaviour. Meanwhile, the higher disposal costs discourage customers from circular disposal. This research has important implications for researchers and managers seeking to understand how to foster the circularity rate among consumers. [ABSTRACT FROM AUTHOR]

This study examined how service quality by institutes of hospitality management (IHM) in India affected hotel recruiters' behavioral intentions of returning to campus for sustained recruitment activities. It further examined the underlying mechanisms of service value perceived by hotel recruiters, affected by the sacrifice made by hotel recruiters, as well as the satisfaction of hotel recruiters with IHM service quality and their behavioral intentions. A sample of 132 hotel recruiters from four international and domestic hotel organizations in India participated in a survey. Outcomes of structural equation modeling revealed that service quality, service value, and satisfaction were all predictors of behavioral intentions of the hotel recruiters. Sacrifice of hotel recruiters positively influenced their service value; service value perceived by hotel recruiters and their satisfaction were positively impacted by service quality; satisfaction and service value were the significant underlying mechanisms between service quality and behavioral intentions; and the relationship between service value and satisfaction was insignificant. These findings emphasize that IHMs improve performance by developing effective administrative policies and procedures that enhance the hiring intentions of hotel recruiters and in turn can elevate the reputation of the institutions with closely aligned academia-industry collaborations to achieve the sustainable development goals related to quality education. [ABSTRACT FROM AUTHOR]

In evaluating the service quality of hospitality education, few studies have considered the perspectives of faculty. This study measured how service quality, service value, sacrifice, and satisfaction affected faculty's behavioral intentions. A survey was conducted with a sample of 134 faculty members from top institutes of hotel management in India. Results showed that service quality had a significant positive indirect impact and total impact on the behavioral intentions of the faculty in institutes of hotel management; that satisfaction had a significant positive direct impact on behavioral intentions, as well as a significant mediating impact on the relationship between service quality and behavioral intentions; and that service value had a significant mediating impact on the relationship between service quality and behavioral intentions. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

The organized retail sector in India is witnessing a transformation, where the traditional retailers are making way for new formats. Both existing and emerging players are experimenting with modern retail formats. These modern retail formats offer wide variety to customers and present an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer The main objective of this paper is to study the pricing strategies, promotional strategies and retention strategies adopted by different retailers in Punjab and attributes they are providing to consumers while shopping. The retail attributes that considered in this paper are divided into two types: Product attributes and Store attributes. Quality, Price, Brand, Assortment of merchandise, Easy availability of products, Proper display of products and Exchange facilities are major product attributes and Ambience, Location, Convenience, In-Store promotions, Store atmosphere, Parking facility, Long working hours and Trained sales personnel are store attributes. The result of the study shows that consumers give more preference to product attributes than store attributes. This paper also demonstrate that strategies that give economic benefits to consumers like discounts, coupons, free gifts are more successful as compared to non-economic strategies like better internal environment, Entertainment facilities, loyality programs etc. [ABSTRACT FROM AUTHOR]