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Presents the index of the book "Kids' Media Culture," edited by Marsha Kinder.

This volume presents an introduction to the book Kids' Media Culture. The book explores children's mass media culture--that is, media software such as television programs, electronic games, movies, comic strips, books and ancillary toys--produced for and consumed by youngsters in the U.S. In the growing field of writings on children and media, cultural debates include the widely covered confrontations between children's advocates and researchers, on the one side, calling for more responsible programming and policies from media producers, broadcasters, advertisers, and government agencies on the other. Given that neither side assumes that kids have all the power needed to totally govern their own choices, the key issue is what kinds of guidance are most effective. It would be misleading to assume that only one of these sides is concerned with historical change or the relationship between children's media culture and its larger social context. Those who see children primarily as active agents perceive them as moving tactically through a diversified field of play that is part of a larger social history, which inevitably involves change.

Presents a list of contributors to the book "Kids' Media Culture," edited by Marsha Kinder.

This article outlines the content of the book Kids' Media Culture. In the book some of the most prominent cultural theorists on children's media join forces with exciting new voices in the field to consider the production and consumption of media aimed at children. As part of their argument that children's reactions to mass media are far more complex and dynamic than previously thought, contributors examine the rise of mass media in postwar U.S. They explore how books, cartoons, and television shows of the 1950s and 1960s--such a Lassie and Dennis the Menace--helped redefine American identity and export an image of a particularly American optimism and innocence.

Acknowledges several people who contributed to the writing of the book "Kids' Media Culture."