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In the article we proved that rural tourism in a market economy is becoming increasingly important, because it helps to solve the problems of rural development, namely: the outflow of young people to cities, declining employment, low incomes of the rural population, and more. The purpose of the article is to study rural agritourism and substantiate the tourist potential of rural areas of Ukraine on the basis of sustainable development. In the process of studying the dynamics of rural green tourism in Ukraine, it was found that the number of farmsteads in Ukraine is increasing and the development of agritourism is intensifying. In the article we found that the saturation of rural tourist farmsteads is unevenly distributed throughout Ukraine, due to natural and climatic conditions, the presence of historical and cultural sites, and the preservation of ethnic traditions. In the article we proved that the development of rural green tourism not only helps to preserve and develop recreational areas in rural areas but also helps to solve socio-economic problems of the village, which reduces rural unemployment by attracting youth and the local population, reproduction of labour potential, slowing down migration processes in villages, increasing the level of infrastructure in the region, replenishing local rural budgets. [ABSTRACT FROM AUTHOR]

Assessment of the potential of tourist and recreational clusters and objects of tourist activity remains relevant and still underdeveloped direction in tourism. The article aims to consider the peculiarities of the formation of the regional protentional of tourist and recreational clusters of the member state of the European Union. The methodological paradigm of the formation of potential of tourist and recreational clusters and a technique of its estimation based on systematics of tools and component s, which essentially expand a network of the tourist and recreational industry, are substantiated. Methods of hierarchical classification were used. Results and interpretation of the study consists of the components of the competitiveness index for determining the regional level of potential of tourist and recreation clusters in countries in the areas of travel and tourism are presented. Indicators of competitiveness of the regional potential of tourist and recreational clusters are determined. The indicator of the integrated level of efficiency of the formation of regional protentional of tourist and recreational clusters offered. The number of tourists and recreational clusters on the EU member states has been determined. The share of regional potential of tourism and recreation clusters in terms of their total contribution to national income is calculated, as well as the average growth of national income from the projected value of regional potential of tourists and recreation clusters in EU member states. [ABSTRACT FROM AUTHOR]