The present work describes a sensitive, simple, cost-effective and fast analytical procedure to detect the parabens in industrial waste effluent water samples using novel activated carbon nanofiber (CNF) modified filter paper based solid phase extraction technique coupled with liquid chromatography with photodiode array detector (UPLC-PDA). The carbon nanofiber coated filter paper was used as an adsorbent and also characterized by field emission scanning electron microscope (FESEM) showed superior porous structure. Various factors effecting the adsorption and desorption process were studied. The optimum parameters which improve the efficiency are paper length 1 cm × 2 cm, adsorption time 15 min, eluent methanol, eluent volume 5 mL, sample pH 7, desorption time 2 min, 2% salt addition and 300 rpm stirring rate respectively. The parabens exhibited superior linearity ranging from 0.1-50 ng mL-1. The regression coefficient (R2) value ranging from 0.9981-0.9989. This method exhibited good sensitivity with the quantification limit (LOQ) between 0.5-0.75 ng mL-1 and detection limit (LOD) over the range of 0.1-0.25 ng mL-1. The precision was expressed from the RSDs values from 0.74-0.97 %. The spiked analytes revealed excellent recoveries in the range of 95.30-116.72 % with RSD less than 5.72 % for all the water samples also applied for real samples.