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In the context of decentralization processes in Ukraine, the development of perspective segments of the service sector that can be oriented at an external domestic or foreign consumer, should be in the focus of attention of local authorities and self-government bodies. For this reason, the purpose of the paper is to explore the theoretical foundations and practical realities of developing regional service markets in Ukraine, to study the influence of national and global factors on the tertiary sector development. Methodology. The study is conducted with the application of general scientific and specific methods of economic research. In particular, the methods of analysis and synthesis were used in assessing the structure of the services market according to statistical observations. The classification method is applied in the author's vision of division of services. The use of induction and extrapolation methods made it possible to distinguish the general features of services, based on certain occasions and market indicators and to extend them to a general structure. Results show the current state and development specifics of the services market of Ukraine in the regional dimension and the prospects of export specialization of its regions and trade in services in the context of Ukraine’s participation in the WTO and association with the EU. Particular attention is paid to the study of the development of services market at the regional level, since the functioning of the services market has a clearly identified regional orientation, which causes significant differences in the development of entrepreneurship in the service sector at both the regions of the global economy, country and the local administrative and territorial entities. Some types of services are "tied" to the territory (for example, tourist locations), others have to be close to potential consumers (utility, personal, household services). The financial services sector is excluded from the subject of the study, which is explained by higher globalization of this type of services and much lower relation to regional development. Practical implications. The study of services sector development will be useful for local and national authorities while taking measures on local development programs. Value/originality. The study takes into account both local and global factors influencing the services market development, which is especially valuable in the context of Ukraine’s aspirations of integration to the European Union.

The USA and China are two of the world's most powerful economies, which are currently engaged in an open struggle for world leadership in the economic and political spheres. At the same time, trade and economic cooperation between the countries is impressive in terms of volume, and, as it was believed until recently, contributed to the economic development of the countries and was mutually beneficial. The paper aims to assess the scope and directions of such interaction, which at the same time forms the basis of the competitive confrontation of economies. The role of the United States in the economic, social and technological development of Republic of China and China's influence on the economic growth of the United States through the prism of the foreign activities of American companies are studied. The volumes and main directions of bilateral trade and direct foreign investment are analyzed. The role of technological exchange and technological development as the basis of economic interaction and later competition between China and the USA is revealed. The political role of the USA in the integration of the People's Republic of China into the system of world economic institutions, in particular the GATT/WTO, is studied. Particular attention is paid to the prerequisites, scope and features of the measures through which the trade confrontation between the USA and China is implemented and their consequences. At the same time, the authors draw attention to the control of the export of technological products from the USA as a measure to restrain China's technological development and the countermeasures of the Chinese government. The article uses methods of general scientific analysis, such as analysis and synthesis, comparison, generalization, and specific economic methods and techniques of statistical analysis. The information base of the research consists of theoretical materials, such as scientific studies of domestic and foreign (in particular, American and Chinese) scientists, statistical data, information from diplomatic institutions, data from analytical reports and observations of international organizations and research groups. The practical value of the research lies in the fact that understanding the essence and scope of interaction and competition between the USA and China is important in the formation of strategic priorities and tactical measures in Ukraine's trade and economic relations with these countries.

Nowadays in the globalization era countries are forced to pay considerable attention to the integration aspects of development, regionalization processes ensuring their own competitiveness in order to enhance the competitive position in the market, which increases the scientific interest in the study of these issues. The purpose of the article is to consider competitiveness as the basis of EU regional policy and to determine the possibilities of applying such experience in Ukraine. A number of scientific research methods have been used: the method of deduction and induction, analysis, synthesis and comparison, a graphic method. Globalization contributes to the creation of new conditions of the world economic development, which forces economic actors to reconsider their role in the economy. Competitiveness provides them with a reliable competitive positions today and in the future. The high competitiveness of the region testifies to the effective organization and optimization of economic processes. EU regional policy takes into account that the competitiveness of the region is formed in the conditions of competitive relations at the national and international levels. The EU regional policy experience can be implemented in the Ukrainian regional policy. The competitiveness of the region allows to respond in time to market changes. EU regional policy takes this into account, so the category of regional competitiveness is paid much attention on as confirmed by the RCI calculation. The possibilities of increasing the competitiveness and sustainability of regions through the development of smart specialization and implementation of smart projects are outlined. The advantages of implementing European experience in the development of competitiveness of regions on the basis of smart specialization in Ukraine are proved.