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Marketing scholars have underscored the importance of conceptual articles in providing theoretical foundations and new perspectives to the field. This paper supports the argument by employing two network-based measures - the number of citations and the disruption score - and comparing them for conceptual and empirical research. With the aid of a large language model, we classify conceptual and empirical articles published in a substantial set of marketing journals. The findings reveal that conceptual research is not only more frequently cited but also has a greater disruptive impact on the field of marketing than empirical research. Our paper contributes to the understanding of how marketing articles advance knowledge through developmental approaches.

Citation count is a popular index for assessing scientific papers. However, it depends on not only the quality of a paper but also various factors, such as conventionality, team size, and gender. Here, we examine the extent to which the conventionality of a paper is related to its citation percentile in a discipline by using our measure, topic disparity. The topic disparity is the cosine distance between a paper and its discipline on a neural embedding space. Using this measure, we show that the topic disparity is negatively associated with the citation percentile in many disciplines, even after controlling team size and the genders of the first and last authors. This result indicates that less conventional research tends to receive fewer citations than conventional research. Our proposed method can be used to complement the raw citation counts and to recommend papers at the periphery of a discipline because of their less conventional topics., Comment: 5 pages, 2 figures, Submitted to the 2nd International Workshop on Scientific Knowledge: Representation, Discovery, and Assessment

Recreational gatherings are sources of the spread of infectious diseases. Understanding the dynamics of recreational gatherings is essential to building effective public health policies but challenging as the interaction between people and recreational places is complex. Recreational activities are concentrated in a set of urban areas and establish a recreational hierarchy. In this hierarchy, higher-level regions attract more people than lower-level regions for recreational purposes. Here, using customers' motel booking records which are highly associated with recreational activities in Korea, we identify that recreational hierarchy, geographical distance, and attachment to a location are crucial factors of recreational gatherings in Seoul, Republic of Korea. Our analyses show that after the COVID-19 outbreak, people are more likely to visit familiar recreational places, avoid the highest level of the recreational hierarchy, and travel close distances. Interestingly, the recreational visitations were reduced not only in the highest but also in low-level regions. Urban areas at low levels of the recreational hierarchy were more severely affected by COVID-19 than urban areas at high and middle levels of the recreational hierarchy., Comment: 24 pages, 14 figures

In the era of big science, countries allocate big research and development budgets to large scientific facilities that boost collaboration and research capability. A nuclear fusion device called the "tokamak" is a source of great interest for many countries because it ideally generates sustainable energy expected to solve the energy crisis in the future. Here, to explore the scientific effects of tokamaks, we map a country's research capability in nuclear fusion research with normalized revealed comparative advantage on five topical clusters -- material, plasma, device, diagnostics, and simulation -- detected through a dynamic topic model. Our approach captures not only the growth of China, India, and the Republic of Korea but also the decline of Canada, Japan, Sweden, and the Netherlands. Time points of their rise and fall are related to tokamak operation, highlighting the importance of large facilities in big science. The gravity model points out that two countries collaborate less in device, diagnostics, and plasma research if they have comparative advantages in different topics. This relation is a unique feature of nuclear fusion compared to other science fields. Our results can be used and extended when building national policies for big science.