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Although corporate social responsibility (CSR) has been instrumental in achieving corporation's competitive advantage, this is not the case for casinos. This study examines how CSR scepticism develops in the context of the casino industry by investigating the effects of customers' attitudes towards casinos engaged in corporate social irresponsibility (CSI) and the controversy surrounding casino businesses on CSR scepticism, which leads negative word-of-mouth (WOM) and protest behaviour. To this end, 310 South Korean casino customers completed an online questionnaire. The results of partial least squares path modelling revealed direct effects of customers' attitudes towards firms exhibiting CSI and the perceived controversy on CSR scepticism leading to negative WOM and protest behaviour. The impact of the attitude towards firms exhibiting CSI on CSR scepticism was found to differ between low perceived controversy and high perceived controversy customers. The findings suggest that casino companies should strive for transparency and develop appropriate CSR initiatives. [ABSTRACT FROM AUTHOR]

This study aims to investigate the main effect, and interaction effect of, camping regions and type of accommodation (i.e., general tent; glamping; camping car, caravan, trailer; car including general/modified vehicle) on campers' spending in terms of total, transportation, and accommodation costs. This study recruited a total of 3087 respondents based on the online panel who experienced camping between January 1, 2021 and December 31, 2021, in order to conduct two‐way ANOVA. Based on the analyses, the current study found a significant effect of the type of accommodation and camping regions on total, transportation, and accommodation costs. The significant interaction effect of camping regions and total, transportation, and accommodation costs suggests that a comprehensive understanding of campers' different needs for the type of accommodation in a diverse range of regions, specifically in Korea, is needed. As a result of the study, the practical implications for the operators of campsites were provided. [ABSTRACT FROM AUTHOR]

This study aims to shed light on the effect of international students' lifelong learning and dining experience during the trip in a host country on their psychological adaptation, place attachment, and sharing of tourism experience. Employing responses from 247 Chinese students in South Korea, a SEM (Structural Equation Modeling) technique was used for the analysis. The study found that lifelong learning positively influences dining-out flow experience, which in turn placed positive effects on psychological adaptation, place attachment, and sharing of tourism experience, whereas place attachment mediates the relationship between flow experience and both sharing of tourism experience and psychological adaptation. [ABSTRACT FROM AUTHOR]

Despite older adults' potential for engagement in e-commerce, there is limited understanding of what makes them achieve well-being while using a travel website. In addressing this research gap relating to older adults' travel website experiences, this study highlights the important role of trust generating value in the context of travel websites. Specifically, this paper examines the relationships between trust, functional and hedonic values, well-being, and word-of-mouth (WOM). We analyzed 300 older adults in the United States (US) who used travel websites and purchased package tours, employing the structural equation modeling technique. The results show that trust significantly influences both functional and hedonic values, both of which result in well-being. Interestingly, hedonic value has a stronger effect on well-being than functional value, leading to WOM. [ABSTRACT FROM AUTHOR]

While travelers tend to engage in reflective thinking processes, the relationship between the ability to imagine and the human–brand relations has not been clearly understood. In sustainability and consumer-brand literature, morally imaginative travelers and their relationship with and behavior toward a sponsoring brand have received little attention. In connecting moral imagination with the airline cause sponsorship literature, this study aims to investigate the antecedent of travelers' parasocial brand love with airlines as sponsors of charitable causes and to identify what motivates customer citizenship behavior. Based on a study sample of 442 travelers who experienced US-based full-service airlines and who were aware of the airlines' sponsorship of environmental and social charitable causes, the study analyzed the data employing a structural equation modeling (SEM) technique to examine the relationship between moral imagination, parasocial brand love, and customer citizenship behavior. The investigation revealed a positive association between reproductive, productive, and creative imagination and parasocial brand love. Additionally, a positive influence of parasocial brand love on customer citizenship behavior was confirmed. This study highlights that imaginative travelers are good at evaluating the airlines' sponsorship-related moral situations, further developing parasocial brand love. The results provided important insights into practical, as well as theoretical, arenas. [ABSTRACT FROM AUTHOR]

Cause sponsorship is one of the most frequently used cause-related marketing (CRM) strategies for extending brand image, often through strategic alliances with nonprofit organizations. Whilst airlines’ corporate social responsibility (CSR) initiatives have received focused attention in the sustainable tourism literature, the effective development of cause sponsorship has not been understood. In particular, an understanding of airlines’ cause sponsorship of non-sports related charitable causes and their influence on perceived congruence between the airline and its associated causes are limited. In order to address this gap, the study delves into the intersection of entrepreneurial marketing and sponsorship of environmental and/or social causes. It investigates the structural relationship between entrepreneurial marketing, congruence, favorability toward the airline, and purchase intention by analyzing a sample of 443 travelers on US-based full-service airlines using Structural Equation Modeling (SEM). The study demonstrates the positive effects of value creation and risk management on congruence, which in turn has a positive influence on travelers’ favorability toward the airline. Further, it confirms that favorability toward the airline predicts purchase intention. This study highlights that entrepreneurial marketing efforts to create customer value, and effective management of the associated risks, are indispensable to successful conveyance of congruent airline sponsorship programs. [ABSTRACT FROM AUTHOR]