Search

Your search keyword '"Kim, Munjo"' showing total 8 results
Start Over Author "Kim, Munjo"
8 results on '"Kim, Munjo"'

2. Target Advertisement Service Using TV Viewers’ Profile Inference

Author

Kim, Munjo, Kang, Sanggil, Kim, Munchurl, Kim, Jaegon, Hutchison, David, editor, Kanade, Takeo, editor, Kittler, Josef, editor, Kleinberg, Jon M., editor, Mattern, Friedemann, editor, Mitchell, John C., editor, Naor, Moni, editor, Nierstrasz, Oscar, editor, Pandu Rangan, C., editor, Steffen, Bernhard, editor, Sudan, Madhu, editor, Terzopoulos, Demetri, editor, Tygar, Dough, editor, Vardi, Moshe Y., editor, Weikum, Gerhard, editor, Ho, Yo-Sung, editor, and Kim, Hyoung Joong, editor

Published
2005
Full Text
View/download PDF

8. Target Advertisement Service Using TV Viewers' Profile Inference.

Author

Ho, Yo-Sung, Kim, Hyoung Joong, Kim, Munjo, Kang, Sanggil, Kim, Munchurl, and Kim, Jaegon

Abstract

Due to the limitation of broadcasting service, in general, TV programs with commercial advertisements are scheduled to be broadcasted by demographics. The uniformly provided commercial can not draw many TV viewers' interest, which is not correspondent to the goal of the commercial. In order to solve the problem, a novel target advertisement technique is proposed in this paper. The target advertisement is a personalized advertisement according to TV viewers' profile such as their age, gender, occupation, etc. However, viewers are usually reluctant to inform their profile to the TV program provider or the advertisement company because their information can be used on some bad purpose by unknown people. Our target advertisement technique estimates a viewer's profile using Normalized Distance Sum and Inner product method. In the experiment, our method is evaluated for estimating the TV viewers' profile using TV usage history provided by AC Neilson Korea. [ABSTRACT FROM AUTHOR]

Published
2005
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results