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Bachelor's degree enrollment in horticultural majors reached the highest level in the last 10 years in 2021, indicating strong optimism for the future of the industry. Despite myths that horticulture enrollment is declining, data from the Food and Agricultural Education Information System (FAEIS) refutes this idea. Enrollment has been increasing since 2018, and efforts from organizations like Seed Your Future appear to be paying off. While enrollment in associate's horticultural programs has been gently declining, enrollment in master's and doctoral programs has generally increased over time. There are region-specific declines in enrollment, with the Northeast and Midwest showing decreases, while the West and South have seen increases. There has been an increase in gender and ethnic diversity among horticulture students, with more female students and an increase in Hispanic and Asian students. Overall, enrollment in horticulture programs is not declining, and there is optimism for the future of the industry. [Extracted from the article]

Turfgrass lawns provide many environmental benefits, including temperature moderation, soil stabilization in urban centers, and surface water runoff reduction in the rapidly urbanizing society. Recently, more sustainable management of urban vegetation have arisen to encourage Florida homeowners to shift from high-input (e.g., fertilizer, water) to low-input landscapes through initiatives such as the Florida Friendly Landscapes and Florida Water Star Programs. To support the water conservation programs in Florida, and better understand homeowners’ lawn choices, the objective of this study is to identify and evaluate homeowners’ preferred turfgrass features for lawn choices and understand the context of promoting sustainable landscaping practices in the state of Florida. Approximately 1,000 Florida homeowners were surveyed online ranked their most preferred turfgrass features out of a set of 12 alternatives. A rank-ordered logit model was utilized to evaluate Florida homeowners’ preferences for different turfgrass features and determine if they influence turfgrass selection for Florida homeowners. The results showed that the top features were drought tolerance, color, frequency of mowing, disease resistance, and pest tolerance. Identification and communication of water proficient, low fertilizer input turfgrass cultivars that are tolerant to environmental stresses (e.g., drought, traffic, shade) are needed in Florida. Policymakers should promote strategies to combat drought tolerant cultivars. Extension agents should educate homeowners on grass dormancy and drought tolerance (affecting color change) as well as promote disease resistance and pest tolerant species through the Florida Friendly Landscape and WaterStar Programs.

Flower species is one of the key determinants of the aesthetic and economic value of floral products. This research study sought to evaluate whether consumer perceptions of the aesthetic appeal and monetary valuations of floral arrangements change by substituting high-cost species with low-cost species of similar appearance. In addition, the researchers explored consumer preferences for flower symmetry, which provides information to assist floral designers in choosing and using species to increase profit margins and improve the economic efficiency of the floral industry. Two experiments were administered through an online survey. For the first experiment, no difference was shown in both willingness to pay and attractiveness ratings for flowers in the high-dollar value vs. low-dollar value comparison groups. For the second experiment, roses (Rosa hybrida) were rated the highest on attractiveness, followed by dahlia (Dahlia hybrida), ranunculus (Ranunculus asiaticus), and anthurium (Anthurium sp.). Radial flowers were considered most appealing, followed by asymmetrical flowers, and last, bilaterally symmetrical flowers. The results of this study lend insight into how the general floral consumer does not differentiate between flower species that are similar in design features such as color, size, or symmetry. This information can be used by floral business operators to sell their bouquets at a higher margin by strategically using lower-cost flower inputs. [ABSTRACT FROM AUTHOR]

Flower species is one of the key determinants of the aesthetic and economic value of floral products. This research study sought to evaluate whether consumer perceptions of the aesthetic appeal and monetary valuations of floral arrangements change by substituting high-cost species with low-cost species of similar appearance. In addition, the researchers explored consumer preferences for flower symmetry, which provides information to assist floral designers in choosing and using species to increase profit margins and improve the economic efficiency of the floral industry. Two experiments were administered through an online survey. For the first experiment, no difference was shown in both willingness to pay and attractiveness ratings for flowers in the high-dollar value vs. low-dollar value comparison groups. For the second experiment, roses (Rosa hybrida) were rated the highest on attractiveness, followed by dahlia (Dahlia hybrida), ranunculus (Ranunculus asiaticus), and anthurium (Anthurium sp.). Radial flowers were considered most appealing, followed by asymmetrical flowers, and last, bilaterally symmetrical flowers. The results of this study lend insight into how the general floral consumer does not differentiate between flower species that are similar in design features such as color, size, or symmetry. This information can be used by floral business operators to sell their bouquets at a higher margin by strategically using lower-cost flower inputs. [ABSTRACT FROM AUTHOR]