Search

Several images of the future of food emerge as a response to the need to make the food system more sustainable. Yet so far, the discursive process through which these images manifest is mostly studied from a policy perspective. This paper explores how food entrepreneurship discursively constructs futures for food. A critical discourse analysis was conducted of 102 websites of food entrepreneurs in the Dutch province of Flevoland. The analysis shows entrepreneurship constructs two complementary futures: closed and open futures. Whereas closed futures convey a sense of accomplishment in terms of the sustainability transformation of the food system, open futures display a future for sustainable food that is evolving and incremental. Together, these futures form a continuum with closed futures on the one side that describe specific missions that are attainable, and open futures on the other side to create new or different missions over time. In the discussion, it is argued these mutually constitutive futures contrast the mutually exclusive futures as often dominate the contested debate about food. Furthermore, it argues complementary futures fit the context of food entrepreneurship in Flevoland, because it shows the importance of collaboration within and between firms in working towards more sustainable food systems.

Cities increasingly envision sustainable future food systems. The realization of such futures is often understood from a planning perspective, leaving the role of entrepreneurship out of scope. The city of Almere in the Netherlands provides a telling example. In the neighborhood Almere Oosterwold, residents must use 50% of their plot for urban agriculture. The municipality formulated an ambition that over time, 10% off all food consumed in Almere must be produced in Oosterwold. In this study, we assume the development of urban agriculture in Oosterwold is an entrepreneurial process, i.e. a creative (re)organization that is ongoing and intervenes in daily life. To understand how this entrepreneurial process helps to realize sustainable food futures, this paper explores what futures for urban agriculture residents of Oosterwold prefer and deem possible and how these futures are organized in the present. We use futuring to explore possible and preferable images of the future, and to backcast those images to the present day. Our findings show residents have different perspectives of the future. Furthermore, they are capable in formulating specific actions to obtain the futures they prefer, but have trouble committing to the actions themselves. We argue this is the result of a temporal dissonance, a myopia where residents have trouble looking beyond their own situation. It shows imagined futures must fit with the lived experiences of citizens in order to be realized. We conclude that urban food futures need planning and entrepreneurship to be realized since they are complementary social processes.

The sustainability transformation of the food system involves imagining a sustainable future whilst functioning within the current unsustainable food system. Some argue there is a difference between the goal-oriented and comfort seeking form in which the near future is engaged, and the reflexive, imaginary way in which the distant future is engaged. This begs the question, how is engagement with near and distant futures balanced, and what does this mean for the overall sustainability transformation of the food system? We studied future engagement in practices of food entrepreneurship in the Dutch province of Flevoland during the disruption caused by the covid-19-induced lockdowns. This disruption posed a challenge and an opportunity to study near and distant future engagement in depth. Through an online survey and offline semi-structured interviewing, we questioned practitioners of sustainable food entrepreneurship during the first and second lockdown, respectively. The findings show near future engagement is mostly associated with immediate change in practices enforced by the covid-19 lockdown, whereas distant future engagement primarily was visible in continuous change in practices as associated with sustainability. However, this does not mean near and distant future were perfectly balanced. Therefore, we argue pre-existing trends with regards to sustainability can be accelerated or obstructed when they meet the immediate effects of disruption. Our paper concludes by stating the need for more research to the interaction of near and distant futures in different contexts and circumstances.

This paper presents the sustainable food entrepreneurship framework (SFEF). It aims to further the understanding of the role of entrepreneurship in the sustainability transition of the food system, especially in the context of food system re-localization. The framework conceptualizes sustainable food entrepreneurship as a cyclical ongoing process of change. We argue this enables transcending the behaviour of entrepreneurs and their enterprises and map the ongoing development they fit into. The framework is based on literature reviews and expert interviews in the Dutch city-region of Almere–Flevoland. Theoretically, it expands on effectuation and bricolage theory, i.e. the ‘resourcefulness perspective’, that centres the socio-material context in the entrepreneurial process. The framework assumes the uncertainty of sustainability incites a cyclical process of change and implores entrepreneurs to reflect on the past before imagining the future. These imagined futures must be fitted to the socio-material context before emerging as artefacts (e.g. products, services or firms), which incites new uncertainties and a new cycle of change. Our framework has implications for policy and science. Its temporal dimension, that accentuates the continuous change entrepreneurship spurs, incites a reevaluation of terms such as ‘success’ and ‘failure’. Moreover, it stresses the importance of intermediary actors in facilitating entrepreneurship.

Citizen engagement is heralded as essential for food democracy and equality, yet the implementation of inclusive citizen engagement mechanisms in urban food systems governance has lagged behind. This paper aims to further the agenda of citizen engagement in the transformation towards healthy and sustainable urban food systems by offering a conceptual reflection on urban living labs (ULLs) as a methodological platform. Over the past decades, ULLs have become increasingly popular to actively engage citizens in methodological testbeds for innovations within real-world settings. The paper proposes that ULLs as a tool for inclusive citizen engagement can be utilized in two ways: (i) the ULL as the daily life of which citizens are the experts, aimed at uncovering the unreflexive agency of a highly diverse population in co-shaping the food system and (ii) the ULL as a break with daily life aimed at facilitating reflexive agency in (re)shaping food futures. We argue that both ULL approaches have the potential to facilitate inclusive citizen engagement in different ways by strengthening the breadth and the depth of citizen engagement respectively. The paper concludes by proposing a sequential implementation of the two types of ULL, paying attention to spatial configurations and the short-termed nature of ULLs.

Theory and practice show that second-tier cities can play an important role in linking the urban and the rural. Second-tier cities are the middle ground of the urban system. The smaller spatial scale of second-tier cities, and their often-stronger connections with the rural hinterland can potentially enable a more sustainable food system. In this paper, we argue that the extent to which the benefits ascribed to the re-localisation of food can be achieved greatly depends on the contextual specifics of the second-tier city and the region in which it is embedded. Furthermore, we argue that to reach resilient, healthy and environmentally friendly city region food systems, three contextual elements need to be considered in their mutual coherence: (1) the historical development of the second-tier city and the region, (2) the proximity of food production to the second-tier city, (3) the scale and reach of the city region&rsquo, s food system. We use the case-study of the Dutch city Almere to show how (a controlled) growth of cities can be combined with maintaining (or even increasing) the strength of adjacent rural areas. Such cities can play a role in creating Garden Regions: regions that foster healthy, sustainable and resilient food systems and that do not just connect urban and rural regions, but also connect city region food systems to national and global markets.