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The purchasing power of public sector organizations can be used to promote strategic policy objectives such as sustainability, innovation, and the concept of circular economy (CE). In Denmark, total greenhouse gas emissions from public procurement (PP) activities comprise approximately 12 million tons CO2eq/year. Thus, if sustainability criteria and CE are considered in PP, there is a potential for environmental savings and for driving innovation toward circularity. Directive 2014/24/EU on PP makes it possible to include sustainability criteria or CE in public tenders. In order to aid this process, the case company Vraa Dampvaskeri has, together with researchers from Aalborg University, developed a guide for sustainable PP focusing on workwear and laundry services. In this chapter, we explore how this guide has been used in practice. This includes a consideration of the way in which such a guide can aid the process of setting sustainable and circular criteria in public tenders, thus supporting a transition to CE. Although the guide is now supported by national criteria for textiles in the Danish Partnership for Green PP, these tools cannot stand alone, as their use by PP officers is voluntary. Market engagement is imperative for inclusion of sustainability and CE in tenders, and the involvement of user groups is essentially important.