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Businesses that run in recycling industries are one of the trends that are now in demand by many parties and supported by both national and international governments, but in the practice of these business activities there are many components that must be considered, especially if an entity is in the business to business sector. PT Recycled Paper Hub came as an competitive alternative that offers products in the form of recycled paper materials with low impurity levels which will later be used by companies to be processed again into many forms including packaging. By analyzing and implementing a marketing mix approach in accordance with the vision and mission, analysis data obtained from research on internal and external strengths that are quantitative and qualitative, the data obtained reflects business activities in order to achieve business excellence. In this study, the marketing mix carried by PT Recycled Paper Hub is Direct Marketing NICE. [ABSTRACT FROM AUTHOR]

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. This study uses quantitative research methotds. Data collection technique used literature studies, interviews, and observations. Strategic planning was carried out until the long-term stage, according to the business strategy and lean business canvas model. Human capital planning was carried out with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and human capital cost projections. [ABSTRACT FROM AUTHOR]

This paper aims to explore PT. Recycled Paper Hub's response to the increasing demand for recycled paper within the context of sustainable production management and supply chain management, with a focus on the B2B industry. The study encompasses an analysis of the company's practices in managing relationships with suppliers of recycled paper, enhancing operational efficiency, and mitigating environmental impacts from its operations. PT. Recycled Paper Hub, a B2B company specializing in processing recycled paper into bales, faces rising demand for its products. This article presents research findings on how the company addresses the growing market demand through the utilization of advanced production technology and the application of lean manufacturing methods to minimize waste. Furthermore, the research evaluates how PT. Recycled Paper Hub manages relationships with suppliers of recycled paper to ensure stable and high-quality supply. Strategic partnerships with suppliers of recycled paper are identified as key success factors in meeting increasing demand. The research findings indicate that the increased demand for bales of recycled paper not only reduces waste and emissions but also reinforces PT. Recycled Paper Hub's commitment to sustainability. These findings offer valuable insights for the paper industry and other companies seeking to adopt more sustainable business models. [ABSTRACT FROM AUTHOR]

This research aims to investigate and analyze the implementation of marketing plans at Abrasion Resistance Plate stockist and steel fabrication companies in Indonesia. Abrasion Resistance Plate is a material that is needed in various industries, especially in construction and manufacturing, because of its extraordinary wear-resistant properties. Implementation of an effective marketing plan can be a key factor in a company's success in a competitive market. This study was conducted by analyzing the marketing strategies used by companies in marketing their Abrasion Resistance Plate products. The research methodology involved analysis of primary and secondary data, including interviews with company management, customer surveys, and literature reviews. The results of this research provide in-depth insight into the marketing strategies used by this company, including market segmentation, pricing, promotion, and distribution. The findings of this research will provide valuable guidance for similar companies in the Abrasion Resistance Plate steel industry and also contribute to a better understanding of the dynamics of the steel market in Indonesia. Apart from that, the results of this research can also be a basis for these companies to improve and optimize their marketing plans in order to increase their competitiveness in the market. [ABSTRACT FROM AUTHOR]

PT Gipan Metal Teknik Indonesia (GMTI) is a manufacturing company that has a vision of being the best company in the field of providing and fabricating abrasion resistance steel materials, as well as a mission to prioritize product quality, deliver on time, provide the best service, and provide customized products . . Therefore, in order to support the achievement of the company's vision and mission, PT GMTI must have human resources with high competitiveness for the short, medium and long term. To achieve this, PT GMTI carries out human capital strategy and planning starting from the stages of recruiting competent employees by adapting to company needs, socializing moral guidelines as a basis for employee behavior, training and developing employee skills, to career development planning such as appointing permanent employees and career promotions. . Human resource management planning has an important role in companies in increasing work productivity to support long-term business goals and results. The success of human resource management planning is determined by the accuracy of strategy selection such as predicting company projections and maximizing human resource capabilities according to the company's organizational needs. [ABSTRACT FROM AUTHOR]