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Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty. Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM). Research Findings: The results revealed that (1) HEI reputation has a significant effect on student satisfaction and loyalty; (2) student satisfaction mediates the relationship between HEI reputation and loyalty; (3) a significant difference exists in the effect of reputation on student satisfaction between PHEIs and SUCs; and (4) significant difference exists on the effect of student satisfaction on loyalty between PHEIs and SUCs, and between PHEIs and LUCs. Theoretical Contribution/Originality: The current study lends credence to using the S-O-R model as an appropriate framework in conducting predictive-causal studies that employ the PLSSEM as the tool for data analysis. Managerial Implication in the South East Asian Context: The current study presents findings which may be used by policymakers and administrators in crafting effective, goal-directed marketing plans for higher education institutions. Research Limitation & Implications: One limitation of this study is the geographic location of its sample. All of the participants were students in the Province of Pampanga, Philippines. [ABSTRACT FROM AUTHOR]

This study is grounded in the social exchange theory. The present study aims to investigate employee engagement's intervening role in the relationship between person-organization fit and turnover intention of business process outsourcing (BPO) companies in Metro Manila, Philippines. The participants were identified using a purposive sampling technique from BPO employees (n = 302). Quantitative research and a predictive-causal approach were used to measure interrelationships among constructs, and partial least squares--structural equation modeling (PLS-SEM) was employed to estimate the parameters of the structural model. The findings revealed that person-organization fit and employee engagement significantly and negatively affect turnover intention. Moreover, a significant and positive relationship between person-organization fit and employee engagement was also observed. Employee engagement was also found to significantly and negatively mediate between person-organization fit and turnover intention. Future research includes developing a study comparing BPO companies to other industries based on the three latent variables used in this undertaking. [ABSTRACT FROM AUTHOR]

In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organismresponse (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers' intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers' intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea. [ABSTRACT FROM AUTHOR]

Environmental destruction and the evident consumption of unsustainable goods and services are considered alarming concerns around the world. Grounded in the cognition-affect-behavior (CAB) model, this study investigates the effects of environmental sustainability awareness and altruism on green purchase intention and brand evangelism. The respondents were purposively identified as Filipino consumers of green products (n = 315). Predictive-causal research and path modelling via partial least squares (PLS) were utilized to gauge the hypotheses of the research. The results reveal that environmental sustainability awareness has a significant and positive influence on green purchase intention and altruism. In addition, altruism was found to have a positive influence on green purchase intention. Likewise, green purchase intention and green brand evangelism were significant and positively related. Finally, altruism was found to mediate the relationship between environmental sustainability awareness and green purchase intention. The utilization of the CAB model in the context of green consumer behavior, where environmental sustainability awareness (cognition) affects altruism (affect) and green purchase intention (behavior), which in turn results in green brand evangelism (behavior), is a manifestation of its relevance in various fields of marketing. [ABSTRACT FROM AUTHOR]

The study is underpinned on the stimulus-organism-response (SOR) model, and it investigates the interrelationships of event image, satisfaction, and behavioral intentions. The participants were the attendees of a webinar series, and they were composed of students (graduate and post-graduate), educators (basic, tertiary, and graduate-level), and researchers of various academic institutions in the Philippines (n = 204). Using partial least squares (PLS) path modelling, the findings reveal that event image has a significant and direct influence on satisfaction, and satisfaction was found to be significantly and positively related to behavioral intentions. Furthermore, satisfaction was identified to have a mediating effect on the relationship between event image and behavioral intentions. On the other hand, favorable event image strengthens the link between satisfaction and behavioral intentions. [ABSTRACT FROM AUTHOR]

Recent studies have highlighted the importance of implementing corporate social responsibility (CSR) to enhance long-term competitive advantage for business. It was reported the studies that consider brand satisfaction and perceived quality as the mediators for the relationship between CSR on brand loyalty in the integrated model are still limited to date, thus, requiring more evidence. Hence, this study aims to explore the possible mediating effect of brand satisfaction and perceived quality on the relationship between corporate social responsibility and brand loyalty in the context of the telecommunications industry. Using the self-administered approach, questionnaires were distributed to respondents living in the province of Pampanga through a cluster sampling approach. The causal-predictive research design was employed and Partial Least Squares - Path Modelling (PLS-PM) using WarpPLS 7.0 was utilized to evaluate both proposed direct and indirect relationships. The results revealed that CSR has a positive direct effect on brand satisfaction, perceived quality, and brand loyalty. In addition, brand satisfaction and perceived quality were identified as significant mediators of the CSR-brand loyalty link. As such, this study provides beneficial insights on how the telecommunication industry should develop effective CSR strategies that strengthen brand loyalty among subscribers. [ABSTRACT FROM AUTHOR]

The study investigates the influence of brand experience on brand loyalty and the mediating effects of two constructs--brand satisfaction and brand trust. The participants of the study were identified using a convenience sampling technique, and they were mobile phone users situated in Pampanga, Philippines. The study employed a predictive-correlational research design and used partial least squares (PLS) path modeling to measure the research hypotheses. It was found out that brand experience significantly and positively influences brand satisfaction, brand trust, and brand loyalty. Moreover, brand satisfaction was found to be statistically related to brand loyalty and brand trust. The relationship between brand trust and brand loyalty was also positive and significant. The mediation analysis shows that brand satisfaction and brand trust mediate the link between brand experience and brand loyalty. [ABSTRACT FROM AUTHOR]

The study aims to explore how economic experiential value, measured through consumer return on investment (CROI), affects attendees' emotions, and these emotions affect their level of satisfaction. Moreover, the present study also examines how satisfaction influences attendees' loyalty and their intention to recommend the event and the mediating role of loyalty on satisfaction-intention to recommend the relationship. The participants of the study were the attendees of Sisig Fiesta of Angeles City, and they were identified using a purposive sampling technique. A correlational-predictive research design was employed, and a partial least squares - structural equation modeling (PLS-SEM) was utilized to measure the parameter estimates. The findings revealed that CROI influences positive and negative emotions and satisfaction. Positive emotions were also found to be significantly and positively related to satisfaction. Moreover, satisfaction was significantly and positively related to loyalty and intention to recommend. A significant and positive relationship was also observed between loyalty and intention to recommend. The mediation analysis showed that loyalty acts as a mediator between satisfaction and intention to recommend a food-related event such as the Sisig Fiesta. Implications of the study and future research direction were also presented in the study. [ABSTRACT FROM AUTHOR]

The paper examines the effect of local food on loyalty of tourists on a destination. The participants were identified using purposive method of sampling and these respondents comprised of local and foreign tourists who have visited Angeles City. The research design used was predictive-correlational method and partial least squares path modelling was utilized to gauge the parameter estimates. The results showed that food-related motivation positively affects local food involvement, destination loyalty, and food satisfaction. It was also found out that local food involvement is significantly and positively related to food satisfaction and destination loyalty. Moreover, relationship between food satisfaction and destination loyalty was found to be significant and positive. The mediation analysis revealed that food satisfaction is a mediator on the link between food-related motivation and destination loyalty and between local food involvement and destination loyalty. [ABSTRACT FROM AUTHOR]

The study aims to investigate the social entrepreneurial intentions of university students in Pampanga, Philippines. Particularly, it scrutinizes the significant differences in the respondents' social entrepreneurial intentions when grouped based on five (5) demographic factors namely: nationality, age, year level, sex, and exposure to student leadership. The participants of the study were randomly selected from three (3) private higher education institutions, one (1) state university, and one (1) local college in Pampanga, Philippines. All these five (5) higher education institutions offer business and entrepreneurship curricular programs. A descriptive research design was used in the study and Mann- Whitney U and Kruskal-Wallis H tests were employed to examine the research hypotheses. The results revealed that the students' nationality and age showed no statistical significant difference with their social entrepreneurial intentions. On the other hand, sex, year level, and exposure to student leadership reflected significant differences with social entrepreneurial intentions. The findings suggest that nationality and age are insignificant factors affecting the respondents' social entrepreneurial intentions while sex, year level, and exposure to student leadership are significant variables. Implications of the study and the directions for future research were also identified. [ABSTRACT FROM AUTHOR]

The study investigates the entrepreneurial inclination of senior high school students in Pampanga, Philippines. Specifically, the undertaking examines the significant differences in respondents' inclination towards entrepreneurship when grouped based on school affiliation, age, sex, plan to pursue a college degree, and family business background. The participants of the study were randomly selected from two (2) public schools and (4) private high schools during the school year 2016-2017. These schools offer SHS ABM track where entrepreneurship course is one of the major components of the curriculum. Using independent sample t-tests, the findings reveal that all demographic factors - school affiliation, age, sex, plan to pursue a college degree, and family business background show no statistical significant difference in the entrepreneurial inclination of the respondents. This result suggests that all identified demographic variables do not affect or influence SHS-ABM track students' entrepreneurial inclination. Implications of the study on the entrepreneurship education in the Philippines and the directions for future research are also provided. [ABSTRACT FROM AUTHOR]