1. Combining Web Analytics and a Web-Based User Survey for LibGuides Assessment.
- Author
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Howard, Carmen, Scoulas, Jung Mi, Berry, Allan, and Lauseng, Deborah L.
- Abstract
Objective: The aim of this method is to assess an online library guide, using both qualitative and quantitative methods, with the specific objective of discovering who is using the guide and why, as well as understanding the impact of the guide on user learning outcomes. Approach: This method combines the use of web/data analytics (quantitative) and a web-based survey (quantitative and qualitative) with an existing model for measuring learning outcomes. By combining these methods, a more robust assessment of an online guide can be achieved. Data Type Used: The discussed online guide assessment used data from Google Analytics and from a web-based survey, created in Qualtrics, with learning outcome questions developed using the Project Outcome for Academic Libraries Toolkit. Strengths: The combined analysis of the web analytics and survey data resulted in an expanded assessment of the library guide and a richer picture of guide users, their behavior, and their learning outcomes. Limitations: Individually, each method used in this research has limitations. Web analytics are unable to determine users' motivation (why) for using the guide and whether they have learned (impact) from their behavior/interaction while using the guide. Surveys collect self-reported data and may be subject to recall bias. However, when the methods are combined, each helps to counteract the individual limitations. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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