17 results on '"Learner, D. B."'
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2. An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing
3. Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour
4. Management Science and Marketing Management
5. A Goal Programming Model for Media Planning
6. Note on an Application of a Goal Programming Model for Media Planning
7. DEMON, Mark II: An Extremal Equation Approach to New Product Marketing
8. Demon Mark II: Extremal Equations Solution and Approximation
9. Demon: Decision Mapping via Optimum Go-No Networks-a Model for Marketing New Products
10. Models of Fact and Laws of Behavior
11. A Goal Programming Model for Media Planning
12. DEMON: A Management Model for Marketing New Products
13. DEMON Mark II: Extremal Equations Solution and Approximation
14. An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing
15. GENERATION AND APPROXIMATION OF REACH AND DISTRIBUTION OF FREQUENCIES
16. Communications to the Editor—Models of Fact and Laws of Behavior
17. Method and progress in management science
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