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Victoria's Secret is struggling to keep abreast of changes in the lingerie marketSEX SELLS, and it sells few things better than lingerie. Nowhere is that more evident than the Victoria's [...]

A rather intimate discussion on thong underwear isn't something you expect to come up during an interview for a Canadian Business article, even if it is with the head of [...]

FASHION SCOOPS MAYBE, MAYBE NOT: J. Crew Group Inc. has registered the J. Crew Mercantile name and could use it to launch new stores or products with lower prices. 'It's [...]

Issues are presented concerning success of the lingerie retailer Victoria's Secret. The company's marketing and advertising strategies are discussed. The management, content and timing of the 'Very Sexy' marketing campaign are considered.

Visitor Numbers Flat at Mode City By ALEX WYNNE PARIS Lingerie and swimwear trade show Mode City celebrated its 30th anniversary with a well-being theme and an outdoor area open [...]

FASHION SCOOPS WHITE RIBBON DAY: British designer Stella McCartney has designed a virtual white ribbon badge to raise awareness for the International Day for the Elimination of Violence Against Women [...]

Byline: JESSICA IREDALE A Collection for Dressing Up and Undressing 'Les fleurs du mal' ('Flowers of Evil'), published in 1857, was Charles Baudelaire's most influential and controversial work. Its themes [...]

Byline: RACHEL BROWN Hot Topic Does Lingerie LOS ANGELES Hot Topic Inc. is stripping down to its skivvies with Blackheart, a new lingerie retail concept that will be launched in [...]

NPD Group reports that discount stores held a 27.9% share of the innerwear retail market in dollars and 46.6% in volume units during 1995. Discounters Kmart Corp, Target Stores Inc, Wal-Mart Stores Inc, and Bradlees all report how they have been able to keep their strength in the face of other troubles facing discount chains. New private-label brands, expanding vendor brands, and continued low pricing are fueling sales., NEW YORK -- With an expanding lineup of brands private label and vendor -- and the continued emphasis on price, discounters are holding onto their big chunk of the innerwear [...]

Byline: KARYN MONGET Invista Introduces W Technology Invista Inc. hopes to shake up the textile and intimate-apparel industries with the retail launch of the new Lycra fiber W Technology in [...]

Byline: BY LAURE GUILBAULT Stretching the Limits HOW HIGH IS HIGH IN LINGERIE? Men's briefs for $100? Lingerie sets for $750? Encouraged by a robust market for high luxury, a [...]

Byline: LAURE GUILBAULT A Sensible Approach An antibimbo brand with a feminist manifesto and a literary bent. That's quite a mix. It might not be the first concept that comes [...]

Byline: LARA FARRAR MORE THAN A FEELING In 2008, Chinese entrepreneur Dong Lu had several epiphanies at once. One was that women in China, particularly young women, were becoming if [...]

Byline: KARYN MONGET An Intimate Chat with Isaac Isaac Mizrahi believes intimate apparel represents the 'sexual politics' of fashion. And he plans to take full advantage of the intimate connection [...]

Byline: Bobbi Queen Sweet Stuff Bridal innerwear is getting a celebrity boost. And this season, lingerie designers are responding with their own brand of romance: short, flirty shapes, sensual fabrics [...]

Byline: Bobbi Queen PHOTOS BY KYLE ERICKSEN What Lies Above Lingerie designers are making a real fashion statement for spring with bras too special to simply be called 'underwear.' In [...]

Byline: KARYN MONGET Skin, Addressing the Body Luxury loungewear brand Skin is setting its sights on greater distribution in the U.S. and the international market in 2012. The company, which [...]

Byline: NATASHA MONTROSE Yasmine Eslami Expands Lingerie Universe PARIS Building her nascent label from the foundations out, buzzy French lingerie designer Yasmine Eslami is looking to flesh out her universe. [...]

Byline: ALEX WYNNE Strong Turnout Lifts Mode City PARIS The new July date for lingerie and beachwear trade show Mode City and its sister fabric salon Interfilière received mixed reactions [...]

Changing market conditions have led to consolidation in the designer lingerie business. Fewer manufacturers are licensing brands from fashion designers prompted by increased consumer price sensitivity and growing availability at designer outlets. Department stores are increasingly demanding exclusive distribution rights for higher-end licensed labels in the face of competition from designer outlets. Consumers are looking for value rather than a designer name in shopping for merchandise., NEW YORK -- Designer innerwear is feeling the pangs of consolidation. The thinning out of stores and manufacturers -- along with the increasing price-consciousness of consumers -- is creating a [...]

Sugar Lilie Blossoms in L.A. LOS ANGELES Sugar Lilie Dessous Prives, a new lingerie boutique on West Third Street here, features hard-to-find brands and lingerie items. The elegant, 1,100-square-foot store, [...]

Rykiel Previews H&M Line PARIS Sonia Rykiel has given WWD a preview of the first looks from its lingerie collaboration with H&M, which will hit stores this week. The one-off [...]

Lingerie's Outlook: The Price Must Be Right It's going to be all about price, value and quality as intimate apparel executives look to the second half of the year. Following [...]

Curve Sees Strong Showing on Both Coasts Despite retail consolidation and frugal budgets, preregistration of buyers at the CurveNV show in Las Vegas and the CurveNY show in Manhattan is [...]

Will Lingerie Sell in a Down Market? Innerwear retailers are sharpening strategies after one of the most dismal selling seasons in decades, evaluating which brands, ideas, items and categories will [...]

NEW YORK -- Top retail executives are finally minding the store when it comes to innerwear, after a history of letting the category mind itself. Citing its staying power in [...]

Lingerie Week Gives Stores Wake-Up Call New York -- Lingerie Week was a hit. The industrywide promotion at department and specialty stores across the country last week was marked by [...]

Byline: Katya Foreman Skin, the sophisticated loungewear firm known for its organic pima cotton robes, has hatched an accessible organic cotton lingerie and loungewear line for fall. 'I'm fragmenting...the brand [...]

INNERWEAR: WELL ARMED FOR HARD YEAR NEW YORK -- Innerwear makers say they have a lot of ammunition to fight the expected rough economy in 1991. Three particularly potent factors, [...]

Fredrick's of Hollywood has long been revered, even though it has not been respected by many. It has been an anomaly to mainstream lingerie sales for successfully reaching a unique [...]

PROVOCATIVE PROVOCATEUR: Agent Provocateur, the cheeky British lingerie label, will launch its interactive marketing campaign, 'She Was Maid That Way,' Nov. 1 on its Web site, agentprovocateur.com. The second episode [...]

This spring, lingerie comes alive with bohemian spirit and more than a bit of wanderlust. Caption(s): LILLY PULITZER cotton pajama top; DAMARIS silk bra. BARBARA FLOOD'S CLOSET head scarf. / [...]

When it comes to unmentionables, manufacturers and retailers know presentation is everything. Padded hangers and pretty pink tables are nice, but more lingerie companies are thinking inside the box in [...]

Byline: Karyn Monget PARIS - A young designer line called Trousseau de Margaux was new on the scene, showing its neophyte collection of vintage-looking lingerie in the Spicy Garden section [...]

White lingerie has become as classic for fall and winter as it is for summer. And when it comes to camis with tap shorts or mini nightdresses, nothing could be [...]

Marks & Spencer has introduced lingerie salesmen in some of its British stores to help men choose sexy underthings for their girlfriends and wives. Known as "stocking fellas," the salesmen [...]

NEW YORK -- Passport Panties are taking off at 200 specialty boutiques in the U.S., Canada and Latin America. The concept -- a sort of travel emergency kit for women [...]

Odille, a standalone lingerie brand from high street retailer Oasis, is launching its Christmas 2005 collection in Victoria's Secret in the US. Design and branding are by View, which has [...]