Search

Your search keyword '"Llovet, Carmen"' showing total 8 results
Start Over Author "Llovet, Carmen"
8 results on '"Llovet, Carmen"'

2. Undressed to succeed? Content analysis of selfobjectification of influencers in Spain

Author

Llovet, Carmen, Estables Heras, María José, Llovet, Carmen, and Estables Heras, María José

Abstract

En el reciente informe El impacto de los influencers en la publicidad y la protección de los consumidores en el mercado único el Parlamento Europeo menciona el uso de la desnudez y del contenido sexual y el papel que desempeñan las percepciones y expectativas hacia la imagen corporal y las imágenes perfectas. Lo que más mueve las actitudes y las intenciones de comportamiento de los consumidores es la credibilidad, el atractivo (tanto físico como de familiaridad y simpatía), la experiencia, la fiabilidad, la popularidad, el prestigio y el alto poder de los influencers. En España dos Libros blancos sobre el marketing de influencers indican que una forma habitual de socialización, especialmente entre niñas y mujeres, consiste en mostrar un cuerpo-sexy o perfecto y proyectar una imagen egocéntrica. El objetivo de esta investigación es analizar la presencia de la autoobjetificación en los top influencers en España e identificar su relación tanto con los valores sociales de éxito y reconocimiento como con los estereotipos. La metodología llevada a cabo ha sido un análisis de contenido de 246 imágenes de los primeros 14 top influencers del Informe de los 500 influencers hombres y mujeres más influyentes en España en 2022. Partiendo de una revisión bibliográfica previa, el análisis se ha realizado con un paradigma de investigación deductivo-inductivo a través de la codificación con QSR Nvivo las siguientes categorías de auto objetificación: (1) auto-presentación sexy; (2) actitud centrada en la apariencia hacia el propio cuerpo perfecto -imagen egocéntrica; (3) representación estereotipada y (4) éxito, reconocimiento social o popularidad. Los resultados muestran que la autoobjetificación es más predominante en las mujeres que en los hombres, y que tiene una importante correspondencia con la auto percepción de las profesiones que éstas tienen, así como con la edad, perteneciendo principalmente a la Generación Z. Tanto las mujeres como los hombres que se auto perciben con pro, Ministerio de Ciencia e Innovación. Agencia Estatal de Investigación. Ayuda a contratos postdoctorales Juan de la Cierva-Formación 2021., Depto. de Ciencias de la Comunicación Aplicada, Fac. de Ciencias de la Información, TRUE, pub

Published
2024

4. Undressed to succeed? Content analysis of selfobjectification of influencers in Spain.

Author

Llovet, Carmen and Establés, María-José

Subjects
*SOCIAL media, *BODY image, *SOCIAL influence, *CONSUMER attitudes, *CONTENT analysis, *STEREOTYPES, *EGOCENTRIC bias, *LITERATURE reviews, *INFLUENCER marketing, *IMAGE analysis
Abstract

In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, popularity, prestige and high power of the influencers. In Spain two White Papers on influencer marketing indicate that a common form of socialization, especially for girls and women, consists of showing a sexy or a perfect body and projecting an egocentric image. The aim of this research is to analyze the presence of self-objectification in top influencers in Spain and to identify its relationship with either social values of success and recognition or stereotypes. The methodology carried out has been a content analysis of 246 images of the first 14 top influencers that appear in the Report of the 500 most influential men and women influencers in Spain in 2022. From a previous literature review, the analysis has been conducted with a deductiveinductive research paradigm through coding with QSR Nvivo the following categories of selfobjectification: (1) sexy self-presentation; (2) appearance-centered attitude towards one's own perfect body - egocentric image; (3) stereotypical gender representation; and (4) success, social recognition, or popularity. The results show that self-objectification is more predominant in women than in men, and that it has an important correspondence with the self-perception of the professions they have as well as with age, being mainly belonging to the Z Generation. Both women and men who selfperceive themselves as having professions in which physical appearance is relevant (models or actors) tend to objectify themselves more. However, success and social recognition are more evident in those male influencers who emphasize their professional facet and do not resort to self-sexualization of their bodies (businessmen, advertisers or youtubers). [ABSTRACT FROM AUTHOR]

Published
2023
Full Text
View/download PDF

5. Are girls sexualized on social networking sites? : An analysis of comments on Instagram of Kristina Pimenova

Author

Llovet, Carmen, Díaz-Bustamante, Mónica, and Karan, Kavita

Subjects
Gender Studies, Medie- och kommunikationsvetenskap, Media and Communications, Genusstudier
Abstract

Scholarly literature has focused on sexualization of girls through fashion and advertising that has resulted in stereotypes, low self-esteem, poor body image and vulnerability. New Media and social networking sites like Facebook, Instagram and Snapchat among others have become a platform for girls to post their photographs and call for comments on their beauty, clothes and presentation. This article through a content analysis discusses people’s comments on a few Instagram pictures of a young 10-yearold model Kristina Pimenova, described as the most beautiful girl in the world. Results over a period of one year found that most of the remarks emphasize a sexual meaning, physical attractiveness, love and intimacy. Besides, the highly commented categories raise low self-esteem and jealously among kids and confirm the negative effects of sexualization of children. A few also mention the dangers of the exposure to these social networking sites, such as intrusion of privacy and pedophiles.

Published
2017

6. Children misrepresented in lifestyle media

Author

Llovet, Carmen

Subjects
Literature/writing
Abstract

Magazine Town & Country defines itself as 'the authority on the meaning of modern society, representing the activities, tastes, status symbols and important ideas of the pinnacle of American life.' [...]

Published
2016

7. Investigaciones aplicadas y presentaciones en congresos para fomentar la participación activa del estudiante en la construcción del conocimiento

Author

Carcelén García, Sonia Laura, Díaz-Bustamante Ventisca, Mónica, Llovet, Carmen, Martinez Navarro, Gema, Puelles Gallo, Maria, Carcelén García, Sonia Laura, Díaz-Bustamante Ventisca, Mónica, Llovet, Carmen, Martinez Navarro, Gema, and Puelles Gallo, Maria

Abstract

El objetivo general de este proyecto es fomentar que los alumnos realicen y difundan en Congresos Internacionales trabajos de investigación de calidad relacionados con las áreas de conocimiento de las distintas asignaturas impartidas por los miembros docentes del equipo de investigación.

Published
2016

Catalog

Books, media, physical & digital resources
See catalog results