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Enhancing the attractiveness of public transport is a key objective for transit agencies that seek to achieve sustainable urban mobility. This study identifies the key factors that affect the attractiveness of public transport from the macroscopic and microscopic perspectives and establishes a comprehensive influence mechanism. Weighted least square-Structural equation model (WLS-SEM) is used to quantify the microscopic factors. Conclusions are summarized as follows: ① the macroscopic factors include urban spatial layout, land use pattern, geographical environment, level of economic development, demographic characteristics, public policy, and service characteristics of public transport; ② the microscopic factors include traveler's individual characteristics, travel demand characteristics, travel characteristics and service level of public transport; ③ service level of public transport most positively impacts the attractiveness, while the travel characteristics of public transport impact it most negatively., Author(s): Chunqin Zhang (corresponding author) [1]; Mengmeng Wang [1]; Junyi Dong [2]; Weite Lu [3]; Yong Liu [1]; Anning Ni [4]; Xueyan Yu (corresponding author) [5] 1. Introduction Public transport [...]

Under the long-term implementation of the low fare policy for public transport in China, the phenomenon of unsustainable subsidies is increasingly obvious. We take into account three related stakeholders including the public, operators and government, and comprehensively consider various factors affecting public transport subsidies, and establish a linkage mechanism of the subsidy based on passenger ridership, cost, fare and service quality. We propose a combination forecasting model (CFM) composed of quadratic exponential smoothing model (QESM) and Grey theory model (GM) to forecast passenger ridership. The results show that the CFM improves the forecast accuracy of passenger ridership, the factors considered in the linkage mechanism are more comprehensive, and the results are reasonable. By using this linkage mechanism, the government or operators can establish long-term or mid-term development plans to provide a systematic and theoretical reference, which is conducive to the healthy and stable development of public transport. [ABSTRACT FROM AUTHOR]