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The article identifies and discusses the country's problems related to cultural expropriation through the imposition of symbolic arrangements and systems that hark back to our colonial condition. From "catechesis in the tabas" to the present day, a subterranean operation of deprivation of knowledge and plundering of memory prevails, which is expressed in new power relations, with the domain of knowledge and information as a new and powerful political instrument. The appropriation and/or deprivation of these codes denounces their antagonistic dimension: the power of large technology companies that exploit personal data; the devices and functionalities that hijack users' attention spans and the massive growth of data and fake news. We seek to demystify the false autonomy of technology and recognize the transversal web of relationships (cultural, social, economic and political) that involves the production, dissemination and social use of information in Brazil. [ABSTRACT FROM AUTHOR]