This research endeavors to dissect the semiotic aspects of visual advertisements produced by international companies on their X application accounts, targeting the Saudi society. The study employs a qualitative descriptive approach within a semiotic analytical framework to identify and expose visible and concealed signs (symbolic, indicative, iconic), assess the encapsulated value concepts, evaluate their harmony with Saudi societal values, and delineate distinctions in their utilization of value marketing strategies. The research objectives, inquiries, criteria, and methodologies use the scholarly foundation of value marketing, coordination theory, and the AIDA model. Utilizing the Similar Web website to discern the most widely used international shopping applications in Saudi Arabia, the study establishes a sample population comprising the highest-ranking companies: Temu, AliExpress, Amazon, SHEIN, and Chicpoint-Fashion, featuring ten advertisements each, amounting to a total of 50 ads within the X application. The study findings indicate that the prevalent marketing content predominantly comprises textual elements with embedded links and hashtags, accompanied by images and videos exhibiting straightforward and focused messaging, with values a pivotal source of influence. A meticulous analysis of 460,127 interactive engagements, encompassing behaviors such as viewing, favoring, retweeting, and commenting, reveals a predominance of negative comments. Semiotic analysis (symbolic, indicative, iconic) exposes inherent weaknesses in the international ad content, notably its failure to effectively reference the specificity of Saudi society and cater to its unique needs. Characters frequently showcase foreign fashion, cultural elements, and features, while the textual content demonstrates inadequacies in Arabic proficiency, including spelling, grammatical, stylistic, and colloquial errors. Furthermore, the exclusive use of Western music, omitting Saudi musical influences, is noted. Positive symbolic signs pertinent to values and culture are discerned through semiotic analysis but are applied inappropriately. The study systematically investigates the predominant methods employed to guide consumers through the AIDA model, utilizing both the persuasive and informative methods. The present- ed discourse exudes a vocal tone conveying confidence and pride, accompanied by the strategic use of signs (indicative and iconic) which deploy messages such as discounts, savings, or site transfers. Additionally, there is a moral linkage between semantic signs and visual elements, exhibiting variations between positive, neutral, and negative elements. Through the implementation of the Musk Values Index among Saudi youth, the study meticulously identifies prevalent value concepts in international advertisements. The discerned values, including determination and perseverance, positivity, patriotism and national belonging, responsibility, and tolerance, exhibit a noteworthy alignment with the values upheld by Saudi society. Specifically, the patriotism and national belonging values align precisely in the study sample and the adopted indicator. [ABSTRACT FROM AUTHOR]