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Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature streams on retro, heritage, nostalgia, and vintage. This article reviews marketing literature on retro, heritage, nostalgia, and vintage – and their ontological, methodological, and axiological underpinnings – to synthesise a differential overview of these streams and contribute shared future research directions for researching and understanding past-themed marketing. Thus, based on our review, we identify and discuss areas for future research on marketing the past, specifically concerned with authenticity complexities and marketing management perspectives. [ABSTRACT FROM AUTHOR]

Servitization is vital to manufacturing enterprises' competitive advantages and financial performance in contemporary digitalisation environments. Enterprises are increasingly relying on industrial Internet platforms to satisfy potential customers' needs as well as to create superior value, but the literature has neglected to explain how enterprises can leverage such digital platform to improve the efficiency and effectiveness of servitization. This study aims at describing how the industrial Internet platform can enable servitization of manufacturers. Based upon the meta-theoretical foundations of service-dominant logic, we identify the 'sense and respond' servitization strategy enabled by the industrial Internet platform. By performing a questionnaire survey, we find that the industrial Internet platform approach based on the connectivity and compatibility architecture can enable manufacturers to improve the efficiency of resource integration and resource reconfiguration, which facilitates the implementation of servitization via market perception. We argue that the industrial Internet platform affects an organisation's ability to sense the market and resource management actions; these operational resource actions are a significant antecedent of the servitization strategy. [ABSTRACT FROM AUTHOR]

Firms often use crowdsourcing contests to develop marketing ideas and solutions. Despite the prevalence—and unique aspects—of marketing ideation crowdsourcing contests (MICCs), there has been little examination of these contests' shareholder wealth implications. Adopting a signaling perspective, the authors conduct an event study of 508 MICC announcements and find that they are associated with higher returns, but also higher idiosyncratic risk, indicating that investors hold a mixed view of such contests. Further, the authors consider how contest design factors and firm marketing resources may signal the cultivation of intellectual and relational market-based assets to shape their stock market impact, providing firms guidance to better design their MICCs. Specifically, they find that returns are enhanced when firms use professional (vs. general public) contests, specifically scoped contests, and contests using crowd judging (vs. expert panels), and for firms with stronger marketing capabilities. However, brand factors have mixed effects on returns, with a brand's relevant stature having a positive effect and its energized differentiation having a negative effect on returns. Product MICCs and generally scoped contests heighten the negative effects on risk, whereas marketing resources have no impact. Results offer implications for practitioners, including the finding that many MICC design choices commonly used in practice (i.e., general public contests and expert panels) are viewed less favorably by investors. [ABSTRACT FROM AUTHOR]

Firms have appointed a significant number of female chief marketing officers (CMOs) over the past decade. However, the question of how female CMOs differ from their male counterparts is yet to be explored. This research uses a multimethod approach to examine when and why female CMOs' marketing decisions differ from those of male CMOs. In Study 1, the authors use secondary data to examine the effect of CMO gender on multiple marketing decisions and find that female CMOs make less risky decisions. Further, the authors find evidence that female CMOs' risk-taking behavior is contingent on structural, organizational, and environmental factors (CEO gender, relative firm performance, and demand uncertainty). In Study 2, the authors employ the MarkStrat simulation, in which participants assume the role of CMO, to test the main finding from Study 1 in a controlled setting and provide evidence for the differential effect of gender on radical versus incremental new product introductions. In Study 3, the authors examine survey data to find evidence for the underlying mechanisms (overconfidence, failure avoidance orientation, and scrutiny) behind female CMOs' lesser risk-taking behavior. [ABSTRACT FROM AUTHOR]

In this paper, we want to show our appreciation for a major figure in our discipline by reading his work carefully, juxtaposing this material with historical narratives that place him in context. We think he would have appreciated the imbrication of his ideas with those of pertinent scholarly forebears, the reactions against socialism, impact of the Cold War, as well as the philanthropic politics that have shaped our intellectual parameters. As we make clear, M.J. Baker was a pioneer, justifying and extending the reach of marketing in the United Kingdom. He wore many hats: academic, editor, entrepreneur, and institution builder. Core themes in his writing are outlined, with attention devoted to his paradigmatic, epistemological and ethical commitments. [ABSTRACT FROM AUTHOR]

Organisations that develop analytical capabilities can leverage advanced data platforms and cloud-based solutions; they may also experiment with sophisticated machine learning algorithms. But when business analysts or data scientists fail to bridge the gaps among data, analytics, and decision-making, it might imply a premature implementation of complex data analytics. This article aims to derive clear guidelines from management literature to formulate a stepwise approach for deploying marketing analytics with increasing levels of complexity. Furthermore, we demystify the relevant jargon. [ABSTRACT FROM AUTHOR]

Charitable organisations are principled actors providing essential community services. However, due to some highly publicised charity scandals in recent years, they are under increased scrutiny today. This study explores the impact of negative publicity (i.e. publicly reported scandals) about charitable organisations on the contributions of regular donors and analyses the moderating role of email marketing communications as a key factor in counteracting the impact of negative publicity on donations. The results of analysing a sample of regular donors during the period 2013–2020 reveal that negative publicity about charities reduces the amount donated, and that this effect is stronger on the contributions of more frequent donors, who are potentially more sensitive to this publicity. This impact is softened by email marketing communications. The implications for the field of marketing management in charities are discussed. [ABSTRACT FROM AUTHOR]

Academic publishing has faced numerous ethical challenges, but reviewer conflict of interest (COI) and potential associated coercive citation requests present an under-explored area of concern. Although we expect most reviewers to act ethically, the drive for academics to increase their citation counts creates a potential incentive for reviewers to seek citations of their own work, presenting a potential reviewer COI. With citation counts serving as an important part of most university and journal rankings, the integrity of the research review process has far-reaching implications. This study analyzes journals' communication to reviewers regarding coercive citation requests and COIs in general, with 205 survey responses from editors of major management or marketing journals, and an assessment of a randomly selected subset of 30 leading journal websites. The majority of journals did not discuss reviewer coercive citation requests or COIs, nor have any obvious processes to screen for it. We discuss the factors that foster an environment conducive to coercive citation requests and identify easily adoptable changes to review formats to address the problem. We also discuss the need to examine the triad of relationships among authors, reviewers, and editors, taking a systems approach. We encourage attention to balance of power and cocreation. [ABSTRACT FROM AUTHOR]

Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline. [ABSTRACT FROM AUTHOR]

The antecedents of customer engagement have been extensively examined in marketing and management literature since it is vital for the firm performance. Researchers have long assumed that relationship between these variables is linear. However, some asymmetric connections may be undiscovered. Drawing inspiration from the three-factor theory of customer satisfaction, this study investigates the possibility of asymmetric relationships between service quality attributes and customer engagement. The results revealed that service quality attributes can be categorized as the basic, excitement, and performance factors based on their varying impacts on customer engagement. Therefore, the findings reflected that the three-factor theory of customer satisfaction can be applied to customer engagement context. This research is a pioneering work in the customer engagement literature as it provided a new perspective to academics by showing that the three-factor theory of customer engagement can be used to gain more detailed and actionable insight to enhance customer engagement. [ABSTRACT FROM AUTHOR]

Orchestrating the right content, at the right time, with the right customer, Wo the right channel can be a key growth driver for products in the life-sciences industry. Starting with the right marketing foundation for content, channels and service is essential, and with the right measures in place, one can advance adoption and commercial impact quickly. As this paper explains, when seeking to unlock commercial value, it is important to partner with marketing leadership to establish a roadmap that defines desired skills, competencies, process, frameworks and technologies. This paper describes CSL Behring's endeavours to build an orchestrated customer experience for healthcare professionals and, ultimately, patients. The insights provided should be of particular benefit to marketers within the life science sector. [ABSTRACT FROM AUTHOR]

This study examines the impact of Chinese stock market liberalization on the quality of firms' information disclosures. Although previous studies have explored the economic outcomes of stock market liberalization, little is known about its impact on the quality of management earnings forecasts. We treat China's Stock Connect program as a quasi‐experiment and draw data from Chinese A‐share‐listed companies from 2012 to 2017. Using a staggered difference‐in‐difference model, we find that eligible firms issue more accurate earnings forecasts after implementation of the Connect program compared with ineligible firms. Our mechanism analyses show that the positive effect is more pronounced for firms with initially opaque information environment and higher ex ante agency costs, suggesting that market liberalization facilitates higher‐opaque firms to issue more accurate earnings forecasts to meet the information demand from foreign investors, and facilitates monitoring in firms with weak internal governance, thereby improving earnings forecasts quality. [ABSTRACT FROM AUTHOR]

Global markets increase sales and profitability opportunities for enterprises, but more environmental uncertainty poses new challenges for operational planning. This paper attempts to introduce the idea of distributionally robust optimization into the global operation problem of a two-market stochastic inventory system, providing theoretical guidance and reference decision-making for enterprises to optimize and configure in a global market with non-overlapping geographic locations and sales seasons. We find that the demand correlation and the lack of demand information will not substantially affect the operation strategy, and the enterprise's industrial chain and supply chain remain stable. However, reducing inter-market tariffs or logistics costs will lead to a change in strategy, and the existence of the secondary market will lead to more capacity planning in the primary market. In addition, we find that enterprises' transshipment strategies rely significantly on exchange rate volatility. Numerical experiments were conducted to demonstrate our theoretical results. [ABSTRACT FROM AUTHOR]

This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers. [ABSTRACT FROM AUTHOR]

The carbon emissions trading market is an essential tool for addressing climate change. The carbon emissions trading market has a relatively short history, and the research and management of risks in this market require further development. This paper takes as its research object 1272 pieces of English literature studies published by international scholars and featured on the Web of Science between 2002 and 2024. It uses CiteSpace software to categorize changes in the trends related to carbon market risk research based on time, space, and keyword clustering mapping. The results reveal the following: (1) In terms of the timeline, the risk evolution of the international carbon market is divided into an embryonic period (2002–2007), a developmental period (2008–2018), and a prosperous period (2019–2024); (2) from the perspective of spatial distribution, carbon market risk research institutions are multipolar, with China, the United States, and the United Kingdom, among other countries, issuing more studies on the topic; these studies mainly emerge from universities and research institutions; and (3) in terms of research hotspots, they revolve around four disciplinary issues, namely, primary research related to carbon market risk, carbon market risk categories, carbon market risk measurement, and response programs. [ABSTRACT FROM AUTHOR]

This research aims to analyze the influence of service quality, facilities and location on purchasing decisions for CitraRaya Tangerang housing. Through a quantitative approach that is causal in nature, it is carried out to obtain a research model according to the procedure. This requires a sample that has been observed and determined based on the criteria of respondent characteristics using purposive sampling and 190 samples were found to ensure the sample was appropriate. This reason makes this research use the PLS analysis method approach which is the right step for analyzing research data. The results of this research are that service quality, facilities and location have a positive and significant effect on the decision to purchase CitraRaya housing. Finally, the findings of this research provide knowledge that can be relied upon in the future, especially for property business actors as an important reference in making effective marketing management strategic decisions in achieving competitive advantage. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to uncover the essential conditions for establishing a successful collaboration between the Fairmont Hotel (Makkah) staff and the senior management team to prepare for cocreating a future shared corporate vision. Design/methodology/approach: This study is an action research project involving senior managers of the Fairmont Hotel (Makkah) and EHL Hospitality Business School (Lausanne, Switzerland). Data were collected from 16 hotel staff members, covering functional/department managers, team leaders, operations supervisors and operational-level employees. Findings: This study uncovered a series of generic proposals made by the hotel staff, which are prerequisites/conditions for successful collaboration with senior management, to prepare for cocreating a future shared vision. Practical implications: In response to the staff's generic proposals, the senior management team proposed practical measures to support continued collaboration between hotel staff and the senior management team. These measures aim to maintain a collaborative approach centered on achieving future common goals and a shared vision to promote sustainable innovation in the services of the Fairmont Hotel (Makkah). Originality/value: This study is innovative in two respects. First, it demonstrates a strong willingness on the part of senior management and staff to collaborate less vertically, contrary to the cultural norm in Saudi Arabia, known for its strong hierarchical distance. Second, the mutual commitment to more horizontal collaboration is not typical of five-star hotels, which are traditionally vertical and hierarchical. [ABSTRACT FROM AUTHOR]

Whilst inherently lawful, shelf companies enable the generation of contrived financial structures and arrangements that can facilitate actors to organise their criminal activities and conceal, convert, or control their illicit finances or assets. A stratified market for the purchase and management of such legal structures exists. At the lower end, greater accessibility to shelf companies is enabled by websites offering shell companies, or ready-to-go corporate vehicles, at various prices to anyone interested in setting up a company quickly in a preferred jurisdiction. Although these products have been considered as high-turnover and low-cost, their importance should not be underestimated. They lower barriers to entry to customers interested in concealing, controlling, and/or converting illicit finances domestically and transnationally. To gain insight into the nature and organisation of this market, this article provides a first overview of the online market for shelf companies by empirically analysing data scraped online that identified 296 online shelf company suppliers. The results highlight how some of shelf company suppliers are positioned in a way that is conducive to the facilitation of illicit activities; that there exist a diverse range of suppliers with varying sizes, scopes, and connections; and that the market is global, with a large variety of shelf company jurisdictions provided by suppliers. [ABSTRACT FROM AUTHOR]

Based on the emerging capital market of China, this paper uses the data of Chinese listed companies to test the market value management behavior of CEOs under the incentive of industry tournaments. The empirical results show that the CEOs industry tournament improves the value of listed companies by attracting investor attention. In the test of the incentive mechanism of the industry tournament, we find that in the samples with lower industry mobility and state ownership and where the CEO is new, retiring, or a founder, the industry pay gap has a weaker incentive effect on the CEO. In the test of the CEOs' efforts to manage investor attention, this paper finds that CEOs are incentivized to disclose more financial and nonfinancial information, increase advertising spending, and hold more shareholder meetings. Discussed with other incentives, compensation incentives and equity incentives enhance the motivational role of industry championships for CEOs. This study explores in depth the possible impact of industry tournaments on CEO behavioral decisions and also provides a new perspective for corporate to manage investor attention. This provides important reference value for corporate CEO compensation, information disclosure supervision, and investor decision‐making. [ABSTRACT FROM AUTHOR]

After the replacement of Libor with alternative reference rates across the world, market participants must now adjust to a variety of changes to both contract terms and market rate dynamics. Focusing mostly on the new SOFR rate in the US, this paper considers the interaction of two important characteristics of SOFR derivatives: the backward-looking settlement style of SOFR floating rate payments; and the historically 'jagged' nature of SOFR time series. We introduce mechanisms that allow us to modify existing term structure models to incorporate rich dynamics for both 'surprising' and anticipated spikes and hikes in overnight rates. Numerical tests on SOFR-style caplets show that such model enhancements can produce significant effects on implied caplet volatility levels and skews. Besides establishing a practitioner-friendly framework for derivatives pricing, our paper is broadly applicable to scenario generation and risk management in any market with discontinuous rates dynamics. [ABSTRACT FROM AUTHOR]

The health budget over the past five years has experienced a significant increase in 2020, a budget of 119.9 trillion (T) increased to 124.4 trillion (T) in 2021, 134.8 trillion (T) in 2022, and 172.5 trillion (T) in 2023. In 2024, this budget is projected at 186.4 trillion (T), or 5.6% of the state budget. This budget increased by 8.1% or 13.9 trillion compared to 2023. Of the total state budget for the Ministry of Health of 186.4 trillion, it is projected that the distribution will flow to Rp2,537,921,988,000.00 for Vertical Hospitals (RS) and Rp2,021,730,483,000.00 for Regional General Hospitals. The purpose of this research is to see how much potential this business has for the Jakarta and Banten areas. This method uses a working framework for this business plan, which consists of marketing objectives, marketing strategy, mix management, sales volume and company revenue plan. The results of this study are goals and objectives in the pende, long-term and long-term which are the benchmarks for the study in achieving the targets in each division. The conclusion of this study explains how the company achieves the predetermined targets by using methods in marketing planning by using the maximum number of sales and budget. This research explains that the method or way of achieving the company's target needs continuity between each division. [ABSTRACT FROM AUTHOR]

Service Marketing is a set of strategies that seek to generate value to the service and seek to arouse interest in the customer, in addition to meeting expectations or even exceeding them. For this, Marketing has undergone changes and evolutions over time, going through Marketing 1.0, 2.0, 3.0 and 4.0. Later, the Marketing Mix of Services emerged with the 7P's (product, place, price, promotion, process, physical environment and people). This research had the general objective of analyzing which aspects influence the management of service marketing and the perception of quality of motorcycle taxi services provided in the Salgado region. The research is classified as basic, exploratory, descriptive and with mixed methods. The methodology used relied on a qualitative method, through bibliographical research and in-depth interviews carried out with 5 motorcycle taxi drivers, and the quantitative method, through forms applied by google forms for service users in the Salgado-PA region, in a completely remote way. With the results of the research, it was observed that motorcycle taxi drivers do not have technical knowledge about the need and importance of using practices such as feedback or dissemination on social networks, or advantages that they can acquire when there is an alliance with associations, generating greater confidence on the part of customers about their service, as well as other aspects that influence the improvement of the service provided by these professionals. [ABSTRACT FROM AUTHOR]

Destination marketing organizations (DMOs) have faced significant challenges, and as a result, had to adapt their marketing and management strategies to cope with rapid changes and uncertainty. The objective of this study is to draw from stakeholder management theory and connect it with the literature on agile management to investigate how DMOs have embraced an agile mindset that is more flexible as well as employee and customer-focused amidst these difficult times. In-depth interviews were conducted with senior management at executive levels in the European Travel Commission as well as other from national DMOs across different continents (e.g. Indonesia, Australia, Malta, and South Africa). Overall, this study contributes by presenting a 'Framework of Agile Destination Management and Marketing' to the tourism literature. From a practical perspective, this study provides insights to DMOs by integrating the roles of management, customers, and employees as they relate to the strategies of re-branding, re-segmentation, and re-allocation, respectively. It provides recommendations on how DMOs could adopt insights from this framework to address changes in the future. [ABSTRACT FROM AUTHOR]

The research delved into the reading requirements of undergraduate students pursuing a Bachelor of Science in Business Administration majoring in Marketing Management at Kapalong College of Agriculture, Sciences and Technology. It aimed to uncover the challenges faced by these students when reading materials for the BSBA-Marketing Management program. The data was collected via a survey questionnaire. This study attempted to find out the most important reading skills that BSBA-Marketing Management undergraduates need for their academic work. Findings suggest that a new course titled "English for Business Administration: Reading Strategies," designed specifically to meet the needs of these students and improve their English reading skills in the field, could be developed. By introducing such a course, it is possible for the institution to improve its students' academic achievement in a remarkable way. [ABSTRACT FROM AUTHOR]

In building sustainable post-pandemic destinations, it is critical to understand the typologies of tourists' prosocial behaviours. Consequently, this study innovatively applied a latent class cluster analysis to segment the prosocial behaviours of 403 Macau tourists. Three ordered discrete segments were derived based on consistent tourists' probabilities of performing prosocial behaviours on the trip namely: the Self-centred, the Intermediate, and the Philanthropist. The associated ordered logistic regression predicting the segments revealed that relative to the Self-centred, the Intermediate and the Philanthropist are more likely to face death terror, are sociable – seek vacation friends – and believe in cultural and heritage conservation. Not only does this research expand the theoretical application of Terror Management Theory, the Scrooge effect, and the self-esteem concept, it contributes to prosocial alternative tourism with novel destination management implications for marketing and promoting prosocial tourism performance. [ABSTRACT FROM AUTHOR]

Contractors' low-carbon construction behaviors (CLCB) are pivotal in advancing decarbonization during the construction phase. However, there exists a notable gap in the comprehensive exploration of the multifaceted factors and mechanisms influencing CLCB. Therefore, this study aims to systematically identify the factors influencing CLCB in China, examine the interrelationships among these factors, and pinpoint the key determinants. Based on topic modeling of Latent Dirichlet Allocation (LDA), influencing factors are identified firstly from the pertinent literature. Subsequently, the causality degree and centrality degree between these factors are assessed by the Decision-Making Trial and Evaluation Laboratory (DEMATEL), followed by the establishment of a hierarchical structure using the Interpretive Structural Modeling (ISM) method, culminating in the identification of pivotal factors. Findings reveal that (1) 21 influential factors influencing CLCB are identified. (2) "Incentive policies for relevant stakeholders" and "Low-carbon regulation and supervision" emerge as key influences. (3) CLCB should be guided by policy and subjective awareness, fortified by market and management support, underpinned by technology, and directly driven by economic considerations. This research furnishes valuable insights for promoting low-carbon development during the construction phase, thereby assisting the construction sector in achieving carbon peak and carbon neutrality. [ABSTRACT FROM AUTHOR]

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This paper is devoted to establishing the consequences of integrating CSR into the marketing mix for financial risks in modern companies. Based on the international statistics for 2023, we compiled a regression model of the dependence of financial risks on the integration of CSR into their marketing mix. Based on that, we developed a new system approach to managing companies' sustainable development. Its features are marketing management of the sustainable development of companies, systemic management of social and financial risks to companies, and implementation of risk management through integrating CSR into the marketing mix. The main conclusion is that the sustainable development of companies in the Decade of Action requires a systemic integration of CSR into the marketing mix, for this will allow for the simultaneous reduction of social and financial risks. The theoretical significance of this conclusion consists in the disclosure of previously unknown cause-and-effect relationships between CSR and financial risks to companies, which are explained in this paper through the lens of the elements of the marketing mix in the 7P model. The originality of this research consists in developing novel marketing tools for the systemic management of social and financial risks for companies with the help of CSR. The practical significance relates to the fact that the offered recommendations on the more complete integration of CSR into their marketing mix will allow reducing financial risks and ensuring sustainable development of Russian companies in the Decade of Action (until 2030). The managerial significance is as follows: the developed system approach to managing companies' sustainable development will improve the practice of risk management in companies due to previously unavailable joint management and the general reduction of social and financial risks. [ABSTRACT FROM AUTHOR]

The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The research article literature review concept and application of canvas business model in startup companies: customer relationships, customer segments and market trends is a scientific literature article in the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Customer Relationships affect the Canvas Business Model Concept in Startup Companies; 2) Customer Segments affect the Canvas Business Model Concept in Startup Companies; 3) Market Trends affect the Canvas Business Model Concept in Startup Companies; 4) Customer Relationships Influence the Implementation of the Canvas Business Model in Startup Companies; 5) Customer Segments Influence the Implementation of the Canvas Business Model in Startup Companies; and 6) Market Trends Influence the Implementation of the Canvas Business Model in Startup Companies. [ABSTRACT FROM AUTHOR]

The article on the influence of on-time performance, flight routes and competitive prices on load factors on Citilink airlines is a scientific literature review article within the scope of marketing management science. This article aims to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of marketing management. Descriptive qualitative research methodology was used in this research. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The findings of this research are as follows: 1) On time performance influences the load factor of Citilink airline; 2) Flight routes influence the load factor of Citilink airlines; and 3) Competitive prices influence the load factor of Citilink airlines. [ABSTRACT FROM AUTHOR]

We study the problem of maximizing payoff generated over a period of time in a general class of closed queueing networks with a finite, fixed number of supply units that circulate in the system. Demand arrives stochastically, and serving a demand unit (customer) causes a supply unit to relocate from the "origin" to the "destination" of the customer. The key challenge is to manage the distribution of supply in the network. We consider general controls including customer entry control, pricing, and assignment. Motivating applications include shared transportation platforms and scrip systems. Inspired by the mirror descent algorithm for optimization and the backpressure policy for network control, we introduce a rich family of mirror backpressure (MBP) control policies. The MBP policies are simple and practical and crucially do not need any statistical knowledge of the demand (customer) arrival rates (these rates are permitted to vary in time). Under mild conditions, we propose MBP policies that are provably near optimal. Specifically, our policies lose at most O(KT+1K+ηK) payoff per customer relative to the optimal policy that knows the demand arrival rates, where K is the number of supply units, T is the total number of customers over the time horizon, and η is the demand process' average rate of change per customer arrival. An adaptation of MBP is found to perform well in numerical experiments based on data from NYC Cab. This paper was accepted by Gabriel Weintraub, revenue management and market analytics. Funding: Y. Kanoria was supported by the National Science Foundation's Division of Civil, Mechanical, and Manufacturing Innovation [Grant CMMI-1653477]. Supplemental Material: The data files and online appendices are available at https://doi.org/10.1287/mnsc.2023.4934. [ABSTRACT FROM AUTHOR]

Many firms delegate pricing decisions to sales agents that directly interact with customers. A premise behind this practice is that sales agents can gather informative signals about the customer's valuation for the good of interest. The information acquired through this interaction with the customer can then be used to make better pricing decisions. We study the underlying principal-agent problem that arises in such situations. In this setting, the agent can exert costly effort to learn a customer's valuation and then decide on the price to quote to the customer, whereas the firm needs to offer a contract to the agent to induce its desired joint learning and pricing behavior. We analyze two versions of this problem: a base model where there is a single customer and a single good, and a generalization where there are multiple customers and limited inventory of the good. For both problems, we find a family of contracts whose payoffs can approach first-best payoffs arbitrarily closely even if the agent has limited liability, that is, garners nonnegative payments in all states of the world, and shed light on the structure and implementation of such contracts. Under reasonable assumptions, these contracts can be implemented with commissions that are convex increasing in revenues up to some cap. These contracts continue to perform well under practical adjustments such as commissions with a revenue-sharing structure. This paper was accepted by Itai Ashlagi, revenue management and market analytics. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mnsc.2023.4939. [ABSTRACT FROM AUTHOR]

Waitlists are commonly used to allocate scarce resources, such as public housing or organs. Waitlist policies attempt to prioritize agents who wait longer by assigning them priority points (à la first come, first served). We show that such point systems can lead to severe inequality across the agents' assignment probabilities unless they use randomization. In particular, deterministic point systems lead to a more unequal allocation than any other rule that prioritizes earlier arrivals, an axiom that ensures that agents who wait longer are treated (weakly) better. Among the policies abiding by this axiom, we show that service in random order (SIRO) leads to the most equal allocation. From a utilitarian perspective, we show that the planner faces no trade-off between equity and efficiency when the flow utility from waiting is nonnegative or negative and increasing over time. In these cases, SIRO is also the most efficient policy. However, when the flow cost of waiting increases over time, then the planner may face an efficiency–equity trade-off: SIRO remains the most equitable policy but may not be the most efficient one. This paper was accepted by Omar Besbes, revenue management and market analytics. [ABSTRACT FROM AUTHOR]

Purpose – This study explores the mediating role of marketing management in the relationship between online presence and product innovation among Small and Medium Enterprises (SMEs). Design/methodology/approach – The sample comprises 205 Costa Rican SMEs collected by the Global Competitiveness Project during the first half of 2019. The data were analyzed using a two-stage modeling strategy for ordinary regression models to analyze mediation effects. Findings – Marketing management as a strategic resource or capability accounts for the relationship between online presence and product innovation performance in SMEs, meaning that online presence resources require complementary organizational capabilities in marketing management to enhance product innovation. Originality/value – This study, grounded in the resource-based view theory, contributes to the innovation field by identifying marketing management capabilities as an intermediate strategic interaction between online presence and product innovation performance in SMEs. Thus, managers should recognize the advantages of integrating marketing management principles and tactics into online presence tools to realize the value of their products by tailoring them to their client’s needs.

The article examines the process of formation and development of the concept of marketing management in modern conditions, taking into account the European experience. The implementation of marketing management at enterprises is presented in the context of the development of modern client-oriented tools, which allows to optimally take into account the various interests of all market participants and achieve economic and social benefits from economic activity at the same time. On the basis of the presented scientific generalization, the main stages of the evolution of the formation and development of marketing management concepts in the leading economically developed countries are determined. In the proposed system, each of the identified stages reflects the evolution of marketing management concepts, where the focus gradually shifts from the product and sales (marketing) to the emphasis on the consumer, relationships and the use of modern information and digital technologies. The presented separate scientific definitions of the concept of «marketing management» by leading foreign scientists made it possible to state that marketing management is a complex and multifaceted process that is the key to the success of an enterprise on the market. It is justified that the current state of research on marketing management issues in Europe is determined by active scientific research in the field of digital marketing, sustainable development, interaction with customers, data analysis, technological innovations and strategic management of marketing processes. The modern trends and directions of the development of the concept of marketing management in Europe are summarized, among which the following are highlighted: digital marketing, marketing of sustainable development (sustainable marketing), customer interaction and CRM, marketing research and analytics, technological innovations and the Internet of things (IoT), consumer behavior and marketing psychology, international marketing, marketing management in e-commerce, etc. Examples of the use of marketing management tools in leading European companies are presented. Actual problems of development of marketing management in the future are identified.

This research reveals children's stories of sustainability learning utilising a scalar framework to understand the influence of information flows. Eleven Scottish primary school pupils captured images illustrating their sustainability understanding which informed subsequent interviews. This research contributes to theory by examining the Eco-school curriculum within a scalar framework and providing empirical narratives that illustrate how children understand and assume responsibility for sustainability, as learned within vertical and horizontal scaling. In adopting a novel approach of listening to children, the findings extend scalar frameworks from organisational settings to examine sustainability discourse through their perceptions of who are sustainability heroes and villains. Within this, nuances of emergent activism and the application of local initiatives to 'save the planet' provide implications for markets, marketing management and policy development. [ABSTRACT FROM AUTHOR]

Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, [8]; Pratt & Jeffcutt, [28]; Wijngaarden et al., [37]). More specifically, the links between the sources of value of the opera streaming consumption experience, loyalty, and intentions to attend an opera in an opera house are analysed. The results advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders driving development processes. [Extracted from the article]

Approaches to solid waste management (SWM) in African cities have gone through various phases. Each phase is shaped by a range of factors, including population growth, urbanisation, government policies and political willingness to invest in SWM infrastructure as well as SWM services. In the Ghanaian context, the latter factor is said to be subject to public perceptions of SWM as a welfare service and hence the reluctance of people to pay for SWM services even though "others" are paying. In this paper, an attempt has been made to investigate how approaches to SWM in Ghana have transitioned over time and its consequences on willingness to pay for SWM services in the Kaneshie, Madina and Kantamanto open-air markets in Accra. Based on the study findings and the vital role that open-air markets (OAMs) play in African cities, a system of standardising SWM fees is recommended for SWM service providers in both formal and informal sectors. [ABSTRACT FROM AUTHOR]

With the concern of rainbow marketing, sexual minority travelers have become highly vigilant when evaluating hotels' LGBT-friendly marketing with their authenticity. It is important to scrutinize how sexual minority guests interpret brand authenticity toward LGBT-friendly hotels and form personal meanings during their stay. For this reason, this study proposes brand authenticity as a starting point for authenticity formation, which leads to existential authenticity and brand loyalty. Confirmatory factor analysis and PROCESS analysis were used to analyze data collected from sexual minority guests who visited LGBT-friendly hotels within the last 2 years. The findings indicate that (1) brand authenticity is an antecedent to brand loyalty and (2) the relationship between brand authenticity and brand loyalty is mediated by existential (intrapersonal and interpersonal) authenticity. Thus, in building on the multifaceted concept of existential authenticity, this study adds new theoretical insight into hotel marketing and management strategies. [ABSTRACT FROM AUTHOR]