There is now a wide variety of forms and communication tools and online publication, which has built and nurtured what has been called, among other designations, the social web. However, many of these ways require a considerable investment of time and attention, both regarding the preparation / production of what is published and shared, as well as regarding the interaction (reading, viewing, scanning) of what is shared by other users. The advantage of tools or services such as Twitter or Pinterest or Scoopit provide has to do, on the one hand, with the relatively low investment of time and effort in terms of production and publication, and, on the other hand, with its good integration into mobile platforms (phones and tablets). The combination of these two variables contributes to lower the barriers to publishing and consumption of shared information, making both easily available and enforceable at anytime and anywhere. In terms of learning, these forms of publication and interaction expand and diversify the possibilities of content creation and interaction with these, as well as contribute to the development of a PLN (Personal Learning Network), through the connections that are established by these socialmediatools. Thus, these "forms" or "formats" can withstand and stimulate in a very significantly way the emerging perspective of a ubiquitous learning largely based on mobile technologies. This paper is intended to present and discuss the results of research of three study cases concerning the the integration and use of social media and content curation tools - microblogging and Scoopit - in non-formal and informal learning scenarios related with higher education: a) an european MOOC - the iMOOC; b) an academic conference - myMPeL; c) a content curation scenario - Scoopit. In all the three cases, the results obtained show a great potential of social media, in general, and particularly the microblogging tools and content curation, for educational innovation in higher education settings, as it supports teaching and learning process, promotes interaction, engagement and social presence between the learners and activate collaborative learning, both in open and massive scenarios (MOOCs and Scoopit), and in blended and ubiquitous scenarios (conferences). [ABSTRACT FROM AUTHOR] more...