1. Lean Canvas Applied in Healthtech with a Focus on AI.
- Author
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Lopes da Silva, Carlos Gustavo, Vargas, Eduardo, Avini, Fabricio, Maldaner, Luiz Felipe, and Sperandio Milan, Gabriel
- Subjects
ARTIFICIAL intelligence ,LEAN management ,MEDICAL technology ,BUSINESS models ,DOCTORAL students - Abstract
This article explores the transformation of business models in technology startups, with a special focus on healthtechs and the application of Artificial Intelligence (AI). The study is based on an academic intervention project carried out by doctoral students for immersion in the innovation environment of an incubator in the south of the country. Focusing on a healthtech in the ideation phase, the study addresses the consultancy provided by the doctoral students, who used the business modeling tool Lean Canvas to guide the startup. Using interviews and qualitative analyses, the methodology adopted allowed us to realign the company's initial ideas with the real needs of the market. The result revealed the need to refocus the company's business model to a problem-centric and adaptable approach in the competitive world of startups, especially in such a dynamic and vital sector as healthcare. [ABSTRACT FROM AUTHOR]
- Published
- 2024