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10. Traditional Warung Strategy In The Face Of Business Competition With Modern Stores (Study In Medan Helvetia District)

Author

Ainun Mardhiyah Ainun

Abstract

Modern retail activities in Indonesia are currently experiencing development, have entered residential areas close to the community. The type of retail trade is divided into two, namely modern retail represented by supermarkets, hypermart and minimarkets such as alfamart, indomaret and others, while traditional retail is directly represented by traditional stalls located in traditional markets and settlements. This research was conducted in Medan Helvetia Subdistrict of Medan City of North Sumatra. This research was conducted to traditional stall business owners in the hopes of knowing what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores. Medan Helvetia Subdistrict area is used as a research location because Helvetia District is one of the Districts in Medan City that some residents have the livelihood of retail business (in this case traditional stalls). After conducting research on what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores on traditional stall owners in Medan Helvetia District, Then the researcher will get information about what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners. To achieve these goals, the methods or approaches used in this study are descriptive with qualitative approaches. The results obtained are concerned that the factors that affect business competition between traditional stalls and modern stores are prices, location, service and product completeness. The existence of modern stores is not so influential on traditional stalls because they pay attention to competing strategies, namely by paying attention to prices, location, service and product completeness.

Published
2022

15. Village Business Company's (VBC) development model as a channel for economic and social empowerment in Pulau Kampai Village, Pangkalan Susu District, Langkat Regency, North Sumatera Province, Indonesia.

Author

Kariono, Kariono, Badaruddin, Badaruddin, Sudarwati, Lina, and Mardhiyah, Ainun

Subjects
BUSINESS & economics, ENTREPRENEURSHIP, RURAL conditions, AGRICULTURE, COMMUNITIES, QUANTITATIVE research, SELF-efficacy, SOCIOECONOMIC factors, QUALITATIVE research, FISHING, DESCRIPTIVE statistics, RESEARCH funding, STATISTICAL models, ENDOWMENTS, GOVERNMENT aid, AGRICULTURAL laborers
Abstract

To encourage the growth of the village economy, the Village Law also mandates the establishment of a Village Business Company (VBC). The VBC is expected to be able to become an instrument of village development, both in terms of economic development and social development. Langkat Regency is one of the Regency in North Sumatera that responded to the establishment of the VBC by making a Regional Regulation that requires all villages to establish VBC. Based on the Regent's Regulation, every village, including Pulau Kampai Village, Pangkalan Susu District, Langkat Regency, tried to initiate a VBC, in accordance with the potential of Natural Resources, Human Resources, and needs of each village. Seeing the important role of VBC in the economic and social empowerment of rural communities, it is necessary to conduct a study of the existence of VBC since its inception until the present condition which is already more or less 4 years (2015–2019). This is necessary to see how the VBC development model is in the effort to empower the economy and social village communities. The findings of this model are needed so that it can be replicated to other VBCs and VBC has an alternative model in order to develop the VBC they are managing. This study uses a combination of qualitative and quantitative research design approaches with a combination model used in this study is dominant-less dominant design. The result shows that the Savings and Loan Business Unit was chosen because most of the residents of this village work are traditional fishermen, where this work is always tinged with income uncertainty, so that institutions are needed to be able to provide loans when they need them. VBC Sejahtera Bersama is principled as an institution that empowers rural communities to become more productive and effective. [ABSTRACT FROM AUTHOR]

Published
2021
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