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31 results on '"Margaux, Adam"'

1. „SPEAKER, DIE POLARISIEREN, MÜSSEN WIR UND DAS PUBLIKUM AUSHALTEN": OMR-Gründer Philipp Westermeyer und Geschäftsführerin Isabelle Gardt über Besucherzahlen, Standortfragen, ob das Festival politisch wird, Kritik am Event und was nach dem Business am Abend geboten wird. VON EVA-MARIA SCHMIDT & MARGAUX ADAM

Author

Eva-Maria, Schmidt and Margaux, Adam

Subjects
LIBRARY media specialists, TICKET sales, HIGH technology industries, CITIES & towns, ECOLOGICAL impact, RUMOR
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

2. Wie wirkt Haltung?

Author

Juliane, Paperlein and Margaux, Adam

Subjects
ADVERTISING effectiveness, BRANDING (Marketing), ATTITUDES toward work, INDIVIDUAL needs, BRAND name products
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

3. Die Top 40 auf TikTok: Influencer Marketing: Das sind die kreativsten Content Creators auf der Kurzvideoplattform. Von MARGAUX ADAM.

Author

Margaux, Adam

Subjects
VIDEO art, STREET art, DANCE, MARKETING, PRIMARY audience
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

4. Eistee statt Champagner: Influencer Marketing: Lipton Ice Tea läutet die nächste Runde der Kooperation mit Twenty4Tim ein – und will damit an die Spitze des Eistee-Segments. Von Bärbel Unckrich & Margaux Adam.

Author

Bärbel, Unckrich and Margaux, Adam

Subjects
ICED tea, INFLUENCER marketing, SPORTS nutrition, TELEVISION programs, SOCIAL change, SPORTS marketing
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

5. Der ADC soll wieder unverzichtbar werden: Burkhard Müller: Die Agenda des neuen Sprechers des ADC-Präsidiums. Von E.-M. Schmidt und M. Adam.

Author

Eva-Maria, Schmidt and Margaux, Adam

Subjects
EVENT marketing, ART associations, BOARDS of directors, CONSUMERS, CULTURAL industries
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

6. Mehr Testballone: Wie Marketer heute schon KI nutzen? Ein OWM-Panel auf der diesjährigen Dmexco gibt einen Einblick. Von Margaux Adam.

Author

Margaux, Adam

Subjects
GENERATIVE artificial intelligence, ARTIFICIAL intelligence, MARKETING research, RISK-taking behavior, ADVERTISING
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

7. Eine zauberhafte Verjüngungskur: Underberg: Wie sich Traditionsmarken neu erfinden, ohne im eigenen Saft zu schmoren, zeigt das Beispiel aus Rheinberg. Von Margaux Adam.

Author

Margaux, Adam

Subjects
PERIODICAL articles, BRANDING (Marketing), BUDGET, NEW product development, ESPRESSO
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

8. Treffpunkt der Digitalbranche: Horizont DMD 24.

Author

Roland, Pimpl, Santiago, Campillo-Lundbeck, Katrin, Ansorge, and Margaux, Adam

Subjects
DIGITAL storytelling, INTERNET marketing, PRIMARY audience, SOCIAL media, ARTIFICIAL intelligence
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

9. In der Zukunft liegt die Kraft: Young Professionals: Zwischen Kreativität und Herausforderung. Von Margaux Adam.

Author

Margaux, Adam

Subjects
MARKETING, OCCUPATIONAL achievement, MASS media industry, SOCIAL media, CREATIVE ability
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

10. Große Emotionen und einige leise Töne: OMR: Das Marketing-Festival zog rund 67000 Besucher:innen nach Hamburg. Zum Networken, zum Aufschlauen und zur Selbstdarstellung: Zurück bleiben sechs Trends. Von Margaux Adam, Catrin Bialek, Helena Birkner & Juliane Paperlein

Author

Juliane, Paperlein, Helena, Birkner, Catrin, Bialek, and Margaux, Adam

Subjects
SOCIAL media in marketing, SUICIDE statistics, VIRTUAL reality, HIGH technology industries, ARTIFICIAL intelligence, SOCIAL marketing
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

11. Bewegtbild spaltet: Video Content: Der Konkurrenzdruck um die Budgets am Markt ist groß. Von Margaux Adam.

Author

Margaux, Adam

Subjects
ARTIFICIAL intelligence, ADVERTISING, TELEVISION advertising
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

12. Ringen um Demokratie: Social Media: Am Beispiel AfD auf TikTok wird klar: Demokratie im Netz ist kein Selbstläufer. Von Margaux Adam.

Author

Margaux, Adam

Subjects
SOCIAL media, CLASS differences, SOCIAL classes, ADVERTISING campaigns, SOCIAL democracy, POLITICAL advertising
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

13. Heikle Gemeinschaft: Community Management Wie beeinflussen gut moderierte Kommentarbereiche die Nutzerbindung und Zahlungsbereitschaft auf Newsportalen? Eine Marktstudie gibt Aufschluss. Von Margaux Adam.

Author

Margaux, Adam

Subjects
INTERNET forums, DIGITAL technology, WILLINGNESS to pay, MODERATION, LOYALTY, HATE speech, LIBEL & slander
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

14. Digitalisierung neu denken: Fair Tech: KI-Expertin Mina Saidze über fehlende Vielfalt und Ethik in der Tech-Branche. Von Margaux Adam.

Author

Margaux, Adam

Subjects
HIGH technology industries, NONFICTION reading materials, EQUALITY, GENDER inequality, ARTIFICIAL intelligence, INDUSTRIAL technicians
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

15. So wird das Jahr 2024: Prognosen: Was auf Marketing, Medien und Agenturen zukommt. Einschätzungen der HORIZONT-Redaktion.

Author

Mehrdad, Amirkhizi, Juliane, Paperlein, Roland, Pimpl, Santiago, Campillo-Lundbeck, Klaus, Janke, Katrin, Ansorge, Helena, Birkner, Catrin, Bialek, and Margaux, Adam

Subjects
GENERATIVE artificial intelligence, CABLE television, HIGH technology industries, ARTIFICIAL intelligence, INFLUENCER marketing, ADVERTISING laws
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

16. Mut zur Haltung: Die OMR-Macher sollten ihre Politik-Befangenheit ablegen. Von Margaux Adam.

Author

Margaux, Adam

Subjects
LIBRARY media specialists, INTERNET marketing, SOCIAL networks, POLITICIANS, FAKE news, DEMOCRACY
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

17. Retailer im Rampenlicht: Social-Landscape-Analyse: Wie haben Einzelhändler auf Social Media performt? Der Datenanalyst Gocomo hat das ausgewertet. Von Margaux Adam.

Author

Margaux, Adam

Subjects
SOCIAL media, PRODUCT costing, MASS media industry
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

18. Hör mal, wer da fährt!: Auto-Podcasts: Sechs spannende Angebote zur Mobilität im Wandel, prägenden Petrol-Heads und Autos fürs Herz. Von Margaux Adam.

Author

Margaux, Adam

Subjects
ANTIQUE & classic cars, PODCASTING, RACING automobiles, AUTOMOBILE driving, GASOLINE
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

19. Virtuelle Influencer gewinnen Fans: Strategiehandbuch mit den aktuellen Trends für Social Media – LinkedIn und Pinterest nehmen weiter an Bedeutung zu.

Author

Margaux, Adam

Subjects
SOCIAL media, ARTIFICIAL intelligence, INFLUENCER marketing, AUGMENTED reality, ADVERTISING
Abstract

Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

20. Zwischen Glamour und Nachhaltigkeit: Top-Speaker OMR: Unter den prominenten Gästen befinden sich in diesem Jahr Deutschlands bekannteste Influencerin, ein Reality-TV-Star und ein Top-Musik-Manager. VON MARGAUX ADAM & HELENA BIRKNER.

Author

Helena, Birkner and Margaux, Adam

Subjects
REALITY television program participants, BUSINESSPEOPLE, INFORMATION sharing, EXPERTISE, SUSTAINABILITY
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

21. Die disruptive Energie von KI: KI & Agenturen: Bei der ADC Digital Conference wurde meinungsstark zu Chancen & Gefahren von KI diskutiert. Von Margaux Adam.

Author

Margaux, Adam

Subjects
INTERNET content, CREATIVE directors, ARTIFICIAL intelligence, CONSUMERS, HAZARDS
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

22. Digital und bewegt.

Author

Margaux, Adam

Subjects
ARTIFICIAL intelligence, MARKETING strategy, EVENT marketing, BRAND name products, VIDEOS
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

23. Ohne Illusionen.

Author

Santiago, Campillo-Lundbeck, Klaus, Janke, Katrin, Ansorge, and Margaux, Adam

Subjects
DIGITAL video, INFLUENCER marketing, ARTIFICIAL intelligence, INTERNATIONAL economic integration, HIGH technology industries, COMMUNITY gardens
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

24. Transformation erleben: Fünf Bühnen und mehr als 50000 erwartete Teilnehmer:innen: Die Digital X kehrt am 20. und 21. September zurück nach Köln und kooperiert dabei mit der Dmexco. Von Margaux Adam.

Author

Margaux, Adam

Subjects
DIGITAL technology, FUTUROLOGISTS, DIGITIZATION, SUSTAINABILITY, TICKETS, BOOK industry exhibitions
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

25. Schnelle Community: Auto-Influencer: Mit Stunts, Tests und Tuning begeistern die Frauen und Männer Massen auf Social-Media-Plattformen – das geht auch mal ohne Luxus und mit Alltag. Von Margaux Adam & Helena Birkner.

Author

Helena, Birkner and Margaux, Adam

Subjects
SOCIAL media, AUTOMOBILE industry
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

26. Meine Woche.

Author

Margaux, Adam and Adam, Margaux

Subjects
WOMEN'S soccer, SOCCER teams, GERMANS, LUXURIES, AUTOMOBILE industry, MARIJUANA legalization
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

27. Zwischen den Generationen: Horizont Kongress: Im Zeitalter der multiplen Krisen stehen CMOs vor großen Challenges. Eine davon ist die Ansprache der Gen Z. Von Margaux Adam & Tim Theobald.

Author

Tim, Theobald and Margaux, Adam

Subjects
YOUNG adults, DIGITAL media, GENERATION Z, BRAND name products, CRISES, CHIEF marketing officers
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

28. So netzwerkt der Nachwuchs: Young Leaders Circle: Ein Format, das sich als Netzwerkveranstaltung für Young Potentials versteht, feiert Premiere. Von Margaux Adam.

Author

Margaux, Adam

Subjects
JURORS, SPEECHES, addresses, etc., COMMUNICATIONS industries, MONUMENTS, WINES
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

29. Die Suche nach dem Konsens: HORIZONT Kongress: Mehrere Initiativen ziehen aktuell gegen Außenwerbung zu Felde. Die Fronten sind verhärtet. Von Margaux Adam.

Author

Margaux, Adam

Subjects
ADVERTISING, OUTDOOR advertising, PUBLIC spaces, FREEDOM of speech, TRADE associations
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

30. Ab an die Bar...: Konzerte: Auch in diesem Jahr kann sich das OMR-Publikum wieder auf tolle nationale und internationale Top-Acts freuen VON MARGAUX ADAM & HELENA BIRKNER.

Author

Helena, Birkner and Margaux, Adam

Subjects
RAP musicians, FESTIVALS, HAIR
Abstract

Copyright of HORIZONT is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

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