870 results on '"Martínez-López, Francisco J."'
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2. Cases and Analyses of Companies Leveraging Social Media
3. Optimizing the Use of Four Major Social Media Platforms
4. Cases and Analyses of Social Media Companies
5. Monetization Process for Companies
6. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions
7. New Technologies to Enhance Money-Making Potential
8. Information System and Structure Design for Social Media Monetization
9. Business Model Design for Social Media Companies
10. Monetization Strategy Implementation for Social Media Companies
11. How Social Media Profits from Advertising and Social Commerce
12. Social Media Strategy Design
13. How Companies Can Use Social Media for Social Selling
14. How Social Media Can Monetize by Offering Premium Service or Content
15. How Companies Can Exploit the Commercial Value of Social Media Through Advertising
16. Introduction
17. South America: An Opportunity for Growth of Private Labels?
18. Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee
19. Introduction: Special Issue on digital marketing and eCommerce
20. The effect of retail assortment size on perceptions, choice, and sales: Review and research directions
21. Disruptive Change at Bossard with SmartFactoryLogistics.com?
22. AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb
23. Strategic Trends for e-Business
24. Rabobank: Building Digital Agility at Scale
25. Dallara Automobili: Transforming a Racing Legend
26. Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider
27. Nestlé: Developing a Digital Nutrition Platform for Japan
28. Turkcell (A): How to Respond to Digital Disruption?
29. Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)
30. Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions
31. DBS Transformation (C): The World’s Best Digital Bank
32. DBS Transformation (b): Going Digital and Creating a 22,000-Person Start-Up
33. DBS Transformation (a): Becoming a World-Class Multinational Bank
34. Digital Transformation at Axel Springer
35. A Roadmap for e-Business Strategy Implementation
36. Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities
37. Exploiting Opportunities of New Market Spaces in e-Business
38. Creating and Capturing Value Through e-Business Strategies
39. Creating and Sustaining a Competitive Advantage over Time
40. External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies
41. Strategy Options in e-Business Markets
42. Overview of the e-Business Strategy Framework
43. The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba
44. Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses
45. Choosing the Appropriate e-Business Strategy for Interacting with Users
46. Strategies for Social Commerce
47. Unifying Channels to Reach Customers: Omni-Channel Strategies
48. Strategies for Mobile Commerce
49. Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce
50. Interaction with Suppliers: e-Procurement
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