Author: "Marwa Fikry Abdel Samei" - Searchworks@Jio Institute Digital Library Search Results

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Author: Marwa Fikry Abdel Samei
Subjects: Al-Hurra, Al-Jazeera, communication revolution, counter-hegemonic discourse, Gaza War, hegemony, identity representation, public diplomacy, regional media, Communication. Mass media, P87-96
Abstract: The communication revolution has shifted the paradigm of diplomacy by emphasizing the role of public diplomacy, at the same time complicating the environment within which state-managed public diplomacy is conducted. The rise of regional media has provided weaker states with opportunities to challenge the monopoly of information on the part of the more powerful states. Al-Hurra, the American sponsored channel to the Arab World, stands as evidence of the challenges facing US policies in this part of the world because of the influential role of regional media. It was particularly Al-Jazeera that transformed the media sphere in the Arab World as well as globally in what became known as “Al-Jazeera effect”. The paper argues that identity presentation plays a major role in determining performance of the public diplomacy of the media.
Published: 2016
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Author: Marwa Fikry Abdel Samei
Subjects: International relations, geography, geography.geographical_feature_category, Delegation, media_common.quotation_subject, Normative power, Public diplomacy, Service (economics), Political science, Political economy, Political Science and International Relations, Spring (hydrology), Development economics, media_common.cataloged_instance, European union, Missed opportunity, media_common
Abstract: This article discusses the public diplomacy of the European Union (eu) towards the Arab Spring by focusing on the case of Egypt. It argues that despite its clear efforts, the eu’s response to the Arab Spring was a missed opportunity to establish Europe’s normative power. The eu has simply maintained its pre-Arab Spring policies. By analysing and comparing the content of the Facebook pages of both the eu delegation to Egypt and the European External Action Service (eeas) during the period from 14 October 2012 until 16 August 2013, the article demonstrates the differences between the messages and image presentations that were promoted in each page. Comparing these public diplomacy messages with specific eu policies reveals the gap between the words and deeds. The article explains this gap with reference to the discrepancy between Europe’s perception of the region, which results in certain policies, and its internal identity-building considerations.
Published: 2015

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