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By the early 1970s, Japan had become an affluent consumer society, riding a growing economy to widely shared prosperity. In the aftermath of the fiery political activism of 1968, the country settled down to the realization that consumer culture had taken a firm grip on Japanese society. Japan, 1972 takes an early-seventies year as a vantage point for understanding how Japanese society came to terms with cultural change.Yoshikuni Igarashi examines a broad selection of popular film, television, manga, and other media in order to analyze the ways Japanese culture grappled with this economic shift. He exposes the political underpinnings of mass culture and investigates deeper anxieties over questions of agency and masculinity. Igarashi underscores how the male-dominated culture industry strove to defend masculine identity by looking for an escape from the high-growth economy. He reads a range of cultural works that reveal perceptions of imperiled Japanese masculinity through depictions of heroes'doomed struggles against what were seen as the stifling and feminizing effects of consumerism. Ranging from manga travelogues to war stories, yakuza films to New Left radicalism, Japan, 1972 sheds new light on a period of profound socioeconomic change and the counternarratives of masculinity that emerged to manage it.

Drawing on the concept of the somatic self, Castro-Vázquez explores how Japanese men think about, express and interpret their experiences concerning bodyweight control.Based on an extensive ethnographic investigation, this book offers a compelling analysis of male obesity and overweight in Japan from a symbolic interactionism perspective to delve into structure, meaning, practice and subjectivity underpinning the experiences of a group of middle-aged, Japanese men grappling with body weight control. Castro-Vázquez frames obesity and overweight within historical and current global and sociological debates that help to highlight the significance of the Japanese case. By drawing on evidence from different locations and contexts, he sustains a comparative perspective to extend and deepen the analysis.A valuable resource for scholars both of contemporary masculinity and of medical sociology, especially those with a particular interest in Japan.

Reworking Japan examines how the past several decades of neoliberal economic restructuring and reforms have challenged Japan's corporate ideologies, gendered relations, and subjectivities of individual employees. With Japan's remarkable economic growth since the 1950s, the lifestyles and life courses of'salarymen'came to embody the'New Middle Class'family ideal. However, the nearly three decades of economic stagnation and reforms since the bursting of the economic bubble in the early 1990s has intensified corporate retrenchment under the banner of neoliberal restructuring and brought new challenges to employees and their previously protected livelihoods. In a sweeping appraisal of recent history, Gagné demonstrates how economic restructuring has reshaped Japanese corporations, workers, and ideals, as well as how Japanese companies and employees have resisted and actively responded to such changes.Gagné explores Japan's fraught and problematic transition from the postwar ideology of'companyism'to the emergent ideology of neoliberalism and the subsequent large-scale economic restructuring. By juxtaposing Japan's economic transformation with an ethnography of work and play, and individual life histories, Gagné goes beyond the abstract to explore the human dimension of the neoliberal reforms that have impacted the nation's corporate governance, socioeconomic class, workers'subjectivities, and family relations. Reworking Japan, with its firsthand analysis of how the supposedly hegemonic neoliberal regime does not completely transform existing cultural frames and social relations, will shake up preconceived ideas about Japanese men and the social effects of neoliberalism.

Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and'cool biz'fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars? This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men and looks behind the image of `Cool Japan'.

In Japan, the figure of the suited, white-collar office worker or business executive ‘salaryman'(or, sarariiman), came to be associated with Japan's economic transformation following World War Two. The ubiquitous salaryman came to signify both Japanese masculinity, and Japanese corporate culture, and in this sense, the salaryman embodied ‘the archetypal citizen'.This book uses the figure of the salaryman to explore masculinity in Japan by examining the salaryman as a gendered construct. Whilst there is a considerable body of literature on Japanese corporate culture and a growing acknowledgement of the role of gender, until now the focus has been almost exclusively on women in the workplace. In contrast, this book is one of the first to focus on the men within Japanese corporate culture through a gendered lens. Not only does this add to the emerging literature on masculinity in Japan, but given the important role Japanese corporate culture has played in Japan's emergence as an industrial power, Romit Dasgupta's research offers a new way of looking both at Japanese business culture, and more generally at important changes in Japanese society in recent years.Based on intensive interviews carried out with young male private sector employees in Japan, this book makes an important contribution to the study of masculinity and Japanese corporate culture, in addition to providing an insight into Japanese culture more generally. As such it will be of great interest to students and scholars of Japanese studies, Japanese society and gender studies.

Explores parallels between changes in what is considered masculine in contemporary Japanese society and shifts in the country's defense policy.

The essays in this groundbreaking book explore the meanings of manhood in Japan from the seventeenth to the twenty-first centuries. Recreating Japanese Men examines a broad range of attitudes regarding properly masculine pursuits and modes of behavior. It charts breakdowns in traditional and conventional societal roles and the resulting crises of masculinity. Contributors address key questions about Japanese manhood ranging from icons such as the samurai to marginal men including hermaphrodites, robots, techno-geeks, rock climbers, shop clerks, soldiers, shoguns, and more. In addition to bringing historical evidence to bear on definitions of masculinity, contributors provide fresh analyses on the ways contemporary modes and styles of masculinity have affected Japanese men's sense of gender as authentic and stable.

Japan's first professionally produced, commercially marketed and nationally distributed gay lifestyle magazine, Barazoku (‘The Rose Tribes'), was launched in 1971. Publicly declaring the beauty and normality of homosexual desire, Barazoku electrified the male homosexual world whilst scandalising mainstream society, and sparked a vibrant period of activity that saw the establishment of an enduring Japanese media form, the homo magazine. Using a detailed account of the formative years of the homo magazine genre in the 1970s as the basis for a wider history of men, this book examines the relationship between male homosexuality and conceptions of manliness in postwar Japan. The book charts the development of notions of masculinity and homosexual identity across the postwar period, analysing key issues including public/private homosexualities, inter-racial desire, male-male sex, love and friendship; the masculine body; and manly identity. The book investigates the phenomenon of ‘manly homosexuality', little treated in both masculinity and gay studies on Japan, arguing that desires and individual narratives were constructed within (and not necessarily outside of) the dominant narratives of the nation, manliness and Japanese culture. Overall, this book offers a wide-ranging appraisal of homosexuality and manliness in postwar Japan, that provokes insights into conceptions of Japanese masculinity in general.

This book is the first comprehensive account of the changing role of men and the construction of masculinity in contemporary Japan. The book moves beyond the stereotype of the Japanese white-collar businessman to explore the diversity of identities and experiences that may be found among men in contemporary Japan, including those versions of masculinity which are marginalized and subversive. The book makes a significant contribution to our understanding of contemporary Japanese society and identity.

This book shows how East Asian masculinities are being formed and transformed as Asia is increasingly globalized. The gender roles performed by Chinese and Japanese men are examined not just as they are lived in Asia, but also in the West. The essays collected here enhance current understandings of East Asian identities and cultures as well as Western conceptions of gender and sexuality. While basic issues such as masculine ideals in China and Japan are examined, the book also addresses issues including homosexuality, women's perceptions of men, the role of sport and food and Asian men in the Chinese diaspora.