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This research aims to analyze the effectiveness of digital promotion through Instagram social media in attracting visitors to the Karaoke Night Hard Rock FM Anak Lama Sing or Scream event. In this digital era, social media has become one of the most effective and efficient promotional tools for various events and activities. Instagram, as one of the popular social media platforms, has great potential to reach a wider and more specific audience. This study uses a qualitative approach with a case study method on the Karaoke Night Hard Rock FM Anak Lama Sing or Scream event. Data were collected through observation, in-depth interviews with the social media team of Hard Rock FM, and analysis of promotional reports for the Karaoke Night Hard Rock FM Anak Lama Sing or Scream event on Instagram. Research shows that the digital promotion carried out by Hard Rock FM to promote the Karaoke Night Event "Hard Rock FM Anak Lama Sing or Scream" on Instagram has not been fully effective in attracting visitors. Although the digital promotion by Hard Rock FM achieved a reach of 345,560 from the total promotion done on both reels and Instagram Stories, only 400 visitors attended the event. This indicates that only 0.12 percent of the total reach from Hard Rock FM's promotion on Instagram translated into actual visitors. This can be improved by promoting on other social media platforms like TikTok and Facebook. [ABSTRACT FROM AUTHOR]

Social media, as an online platform accessed through the internet, has become an integral part of teenagers' lives, one of which is through Instagram. The issue raised in this study is the effectiveness of information dissemination through Instagram among fans of the group MEOVV. This study aims to analyze and evaluate the quality of content on the @meovv_idn Instagram account, focusing on aspects of relevance, attractiveness, and appropriateness according to audience perceptions. The method used in this research is a quantitative descriptive approach, with a population of MEOVV group fans. The sample was taken using the Slovin Formula with a margin of error of 15%, resulting in 43 respondents from the Department of Vocational School of IPB University. Data were collected through literature studies and relevant questionnaires. The results showed that the effectiveness of information dissemination obtained an average value of 3.20, while the quality of the content obtained an average value of 3.02, both falling into the “effective” category. The conclusion of this study confirms that the content posted by the account is quite effective in influencing the audience's understanding, interest, and behavior towards the information conveyed. [ABSTRACT FROM AUTHOR]

In the ever-growing digital era, social media has become an inseparable part of students' daily lives, which ultimately gives rise to the information overload phenomenon. This research aims to determine the condition of information overload among IAI AL-AZIS students due to unhealthy use of social media, as well as its impact on their academic and personal aspects.The research method used is qualitative. Data was collected through interviews, observation, and documentation with 14 students at the Al-Zaytun Indonesian Islamic Institute from various study programs. The research results show that students experience information overload caused by unhealthy use of social media, such as difficulty in processing diverse and complex information, as well as confusion in selecting and assessing the truth of information. Apart from that, excessive use of social media has an impact on social media users themselves, both academically, personally, and socially. To minimize this impact, IAI AL-AZIS students apply strategies such as managing time and applying the principles of Islamic teachings, as in Surah Al-Hujurat verse 6, such as tabayyun, critical thinking, and being careful in spreading information whose truth is not yet known. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Pendidikan Indonesia is the property of Publikasi Indonesia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH) is the property of Green Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Accounting & Finance Management (JAFM). is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Medkom: Jurnal Media dan Komunikasi is the property of Universitas Airlangga and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Medkom: Jurnal Media dan Komunikasi is the property of Universitas Airlangga and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Budaya populer kini memengaruhi perkembangan industri kecantikan Indonesia dan orang yang memiliki ketertarikan terhadap dunia kecantikan. Komunitas Skintention merupakan komunitas yang populer dan didukung oleh e-commerce kecantikan Indonesia. Anggota komunitas berpartisipasi melalui platform media sosial. Tujuan penelitian ini adalah untuk mengetahui bentuk kegiatan budaya partisipasi yang dilakukan oleh anggota komunitas Skintension dengan konsep budaya partisipatif Jenkins dalam setting komunitas kecantikan. Metode penelitian yang digunakan adalah studi kasus Robert Stake dengan pendekatan kualitatif yang membahas bentuk-bentuk kegiatan budaya partisipatif yang dilakukan oleh anggota masyarakat. Pengumpulan data dilakukan dengan wawancara mendalam terhadap tiga anggota komunitas Skintention dan diolah menurut teknik analisis data Stake. Hasil penelitian menunjukkan kegiatan partisipasi yang dilakukan dalam bentuk afiliasi formal, ekspresi dalam bentuk konten, pemecahan masalah secara kolaboratif ketika bekerja sama dalam kegiatan, dan distribusi informasi pada media. Bisa disimpulkan bahwa anggota komunitas menumbuhkan keempat bentuk budaya partisipasi, dan ditemukan bahwa terdapat manfaat edukatif dan ekonomis dari partisipasi yang dilakukan. Pop culture is now influencing the development of Indonesia's beauty industry and individuals interested in the beauty world. The Skintention community is a popular community supported by Indonesian beauty e-commerce platforms. Community members actively participate through social media platforms.This study aims to explore the forms of participatory culture activities carried out by members of the Skintention community using Jenkins' concept of participatory culture in the beauty community setting. The research method employed is Robert Stake's case study with a qualitative approach, focusing on the forms of participatory cultural activities performed by community members. Data collection was conducted through in-depth interviews with three Skintention community members and processed using Stake's data analysis techniques. The findings reveal that participation activities are carried out in the form of formal affiliations, expressions through content creation, collaborative problem-solving when working together on activities, and information distribution on media platforms. It can be concluded that community members cultivate these four forms of participatory culture, with the study also finding educational and economic benefits from their participation.

The rapid growth of social media users in Indonesia has prompted researchers to identify factors that impact consumer purchase intentions through advertising click activities, such as informativeness, entertainment, irritation, emotional appeal, credibility, and privacy concerns mediated by advertising attitude. This research examines how informativeness, entertainment, emotional appeal, and privacy concerns simultaneously influence attitudes toward advertising and purchase intentions. This study employed a quantitative approach through an online survey with a sample of 321 respondents residing in major cities in Indonesia. This study applied purposive sampling with individual criteria as Instagram users were exposed to ads within the last month, and the data were analyzed through structural equation modeling. The results of this study show that advertising attitude fully mediates informativeness, entertainment, emotional appeal, and credibility toward advertising clicks, which drive purchase intentions. Meanwhile, irritation and privacy concerns have a negative impact on advertising attitudes. This research proved that Incentives have a direct influence on purchase intention. Suggestions for future researchers need to consider the classification of ad product or service categories so that advertisers can better understand consumer behavior and provide ad impression effectiveness according to the target audience

The tourism sector plays an important role in supporting rural development through the establishment of tourism villages, but not all tourist attractions are successful in creating effective branding. This action research activity aims to make efforts to rebrand Giwangkara River Tubing Tour in Neglasari Village as a strategic step in rural development. The method used was a descriptive qualitative approach, obtained from in-depth interviews with tour managers. The results showed that Giwangkara River Tubing Tourism has not done optimal branding due to the lack of human resources in managing social media accounts and the lack of skills in graphic design affects the effectiveness of social media management. The existence of rebranding efforts has a positive impact as seen from the increase in the number of followers, viewers, and likes on @giwangkararivertubing Instagram reels. In addition, the number of tourist visitors also increased after the implementation of the rebranding action. This activity emphasizes the importance of a good branding strategy in increasing tourism attractiveness and supporting rural development. Rebranding not only increases online visibility but also encourages local economic growth through increased tourist visits. The results of the implementation of this activity are expected to be a reference for other tourism managers in developing effective and sustainable branding strategies. Rebranding efforts that involve digital skills training for tourism managers are also recommended to ensure sustainability and longterm success. [ABSTRACT FROM AUTHOR]

The background of this study is that various sentiments around the community began to emerge due to the hashtag that recently appeared on social media X (Twitter), namely the hashtag of the #KawalPutusanMK movement that emerged as a form of public resistance to the efforts of the House of Representatives (DPR) to change the decision of the Constitutional Court (MK) related to the 2024 Regional Elections. The movement sparked various controversies among the public, academics, politicians, and political observers. Although many support this movement, not a few also refuse. Therefore, this study aims to analyze public sentiment towards #KawalPutusanMK hashtags on social media X (Twitter), using a netnography approach and big data analysis. The #KawalPutusanMK movement emerged in response to the DPR's efforts to revise the Constitutional Court's (MK) decision regarding the 2024 Regional Elections, which sparked controversy among the public. The research data was taken from conversations that occurred on platform X between August 21 and September 29, 2024. The results of the analysis showed that there were 1127 tweets using the hashtag, with the following sentiment distribution: 91 positive, 484 negative, and 552 neutral. The dominance of negative sentiment indicates public dissatisfaction with the Constitutional Court's decision. This research contributes to understanding political communication patterns on social media and provides insights for the government in monitoring public opinion and formulating more responsive policies. [ABSTRACT FROM AUTHOR]

This study aims to analyse the influence of perceived advertising values which include informativeness, entertainment, and irritation on purchase intention through attitudes towards Instagram advertising. This study was conducted on Generation Z who followed Emina's Instagram account in Malang City. Using a quantitative approach, data was obtained through a questionnaire using the purposive sampling method and analyzed using the PLS-SEM model. The results showed that informativeness and entertainment had a positive influence on purchase intention, while irritation had no significant effect. In addition, attitudes towards Instagram advertising have been proven to mediate the relationship between the three elements of perceived advertising values and purchase intention. These findings reinforce the importance of creating informative and entertaining Instagram ads, while minimizing irritating elements to increase positive attitudes towards ads and consumer purchase intent. This research makes a theoretical contribution by supporting the theory of Planned Behavior and offers practical insights for marketers in designing advertising strategies on social media. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Most convicts face challenges to find employment after being released from Prison. Entrepreneurship is one of the significant fields of work pursued by ex-convicts to start a new career and life after being released from Prison. This study was therefore carried out to identify the extent of the use of social media, communication skills and information technology skills to support entrepreneurial aspects among exconvicts. The study was conducted using a quantitative cross-sectional study. A total of 354 ex-convicts who had been released from detention but were still under the supervision of the Prisons Department (JPM) were selected as study respondents. The study data was analysed using the Statistical Package for Social Science for Windows (SPSS for Windows). The study findings indicated that majority of ex-convicts have Facebook and WhatsApp. While the rest have email, YouTube, Tik Tok, Instagram and Twitter accounts. Meanwhile, descriptive analysis found that the level of communication skills and the use of information technology skills among ex-convicts were at a moderate to high level. The study findings have implications for stakeholders, especially the Prisons Department of Malaysia, regarding the need to prepare a strategic plan for the development of modules, training programmes, mentoring and entrepreneurial skills that emphasise improving communication and the use of information technology by providing employment opportunities and inculcating an entrepreneurial culture among ex-convicts. [ABSTRACT FROM AUTHOR]

This study aims to examine the effect of Social Media and Electronic Word of Mouth (EWOM) on purchasing decisions of TikTok E-Commerce users in Malang, with the variable Trust as moderation. This research uses a survey method with purposive sampling technique involving 300 respondents. Data were analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results showed that Social Media and E-WOM have a positive and significant influence on consumer purchasing decisions. In addition, Trust significantly moderates the relationship between Social Media and E-WOM with purchasing decisions. Social Media and E-WOM play a very important role in influencing purchasing decisions on the TikTok E-Commerce platform, and consumer trust is an important factor in strengthening this influence. It is important to build and maintain consumer trust through effective communication on social media to improve purchasing decisions. [ABSTRACT FROM AUTHOR]

As one of the developing countries, the development of the information society is marked by the emergence of media industries such as print media (newspapers, magazines, tabloids, etc.) and electronic media (radio, television). The ease of use of new technologies most influences the decisions of users of different ages. The influence of age has a direct impact on a person's perception of the usefulness of information technology in short-term and long-term use. A generation is defined as a group of individuals identified based on the year of birth, age, characteristics, and life events that occur at their developmental stage. The emergence of new media technologies creates new habits and new cultures in media consumption, which has an impact on social, cultural, economic, and political aspects. This research was conducted using a descriptive quantitative method to understand what factors affect the attitude of using social media and television media in generation X in Tapos Village. The population in this study is generation X of Tapos Village. The research sample was 100 people. Sampling was done using purposive sampling and data analysis using SEM-PLS with Smart PLS. The results of this study show that there is no digital divide seen from several aspects, namely, monthly income, interest in media use and strong network ownership, they can still keep up with technological developments even though they have limited access. [ABSTRACT FROM AUTHOR]

This research is motivated by religious behavior which is a form of behavior which reflects the religious values contained therein. In humans there are two elements, namely physical and spiritual elements. Physical elements can be obtained through food and drink while spiritual elements are in the form of religious spiritual values. The development of globalization makes students become familiar with smartphones so that they become distant from religious values. This study aims: to measure how much influence Social Media has on Religious Behavior. The method used uses the type of Quantitative Research with the Correlational Analytical Descriptive method. The sampling technique used Simple random sampling, with the number of respondents 26 students. The results showed that when viewed in terms of the Product Moment coefficient test produced "r_xy" or "r_o" of 0.535, while "rt" at a significant level of 5% = 0.396 and a significant level of 1% = 0.505. Thus it can be accepted and approved, while the Nihil Hypothesis (Ho) is rejected or not approved. Based on the results of this study, it can be concluded that there is an influence on parental attention on learning motivation. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Reviu Akuntansi dan Keuangan (JRAK) is the property of Universitas Muhammadiyah Malang and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The presence of men as Make Up Artists (MUAs) is often viewed negatively in Indonesian society, which tends to associate this profession with women. This study aims to analyze the representation of Bubah Alfian's masculinity as an MUA through his Instagram account. The research employs Norman Fairclough's Critical Discourse Analysis (CDA) methodology to analyze 25 video reels uploaded by Bubah Alfian. Data collection techniques involve in-depth observation and textual and visual analysis of the video reels. The results show that Bubah Alfian successfully combines masculine and feminine elements in his identity as an MUA, challenging traditional gender stereotypes. These findings suggest that masculinity can be expressed more fluidly and flexibly through social media, particularly in professions typically associated with women. Additionally, the representation of masculinity displayed by Bubah Alfian offers new perspectives on how men in the beauty profession can leverage social media to craft a unique and authentic gender identity. This research makes significant contributions to the field of communication studies, particularly in the study of gender representation on social media, and demonstrates how social media can be used as a tool for social change. [ABSTRACT FROM AUTHOR]

Social media has an important role in building a positive image of Minumin Bengkulu. This research was conducted using a qualitative descriptive method which used purposive sampling techniques to determine research informants through direct observation, in-depth interviews and documentation. This research, which aims to determine Minumin Bengkulu's social media strategy in building a positive image of society in Bengkulu, uses Kevin Lane Keller's concept in the book Strategic Brand Management as an analytical tool. In the research results, researchers concluded that Minumin Bengkulu used a strategy to monopolize the social media market in influencing the social media of local brands in Bengkulu. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH) is the property of Green Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Penelitian ini mengkaji transformasi Gus Kautsar Ploso Kediri dari pendakwah tradisional menjadi figur microcelebrity melalui media sosial. Dengan menggunakan metode kualitatif dan pendekatan studi kasus, penelitian ini menganalisis proses transformasi, strategi dakwah, serta dampak media sosial terhadap pola dakwah dan penerimaan masyarakat. Temuan utama menunjukkan bahwa popularitas Gus Kautsar tidak dibangun melalui pencitraan yang disengaja, melainkan merupakan hasil dari apresiasi masyarakat terhadap nilai-nilai dakwah yang beliau sampaikan. Gaya penyampaiannya yang santai, relevan, dan menyentuh kebutuhan spiritual masyarakat menjadikannya figur panutan yang dihormati. Selain itu, peran tim media Pondok Pesantren Al-Falah Ploso Kediri sangat signifikan dalam mendokumentasikan dan mempublikasikan ceramah beliau. Dukungan masyarakat yang secara aktif membagikan konten-konten tersebut di berbagai platform media sosial turut memperluas jangkauan dakwah Gus Kautsar. Fenomena ini menegaskan bahwa microcelebrity dalam konteks dakwah dapat terbentuk secara organik, didukung oleh keikhlasan dan dedikasi dalam menyampaikan ajaran agama. Penelitian ini memberikan wawasan baru tentang bagaimana media sosial dapat mendukung transformasi dakwah di era digital, sekaligus menyoroti pentingnya menjaga otentisitas dan esensi pesan agama di tengah tuntutan media sosial.

Penelitian ini berfokus pada literasi digital sebagai pendekatan untuk menganalisis konten media secara kritis, dengan perhatian khusus pada informasi yang menyebarkan nilai-nilai moderasi beragama. Masalah utama yang diteliti adalah bagaimana literasi digital yang dikelola oleh Unit Pengembangan Pastoral (UPP) Komunikasi Keuskupan Agung Semarang, melalui akun media sosial @komsos_kas, berkontribusi dalam mewujudkan moderasi beragama. Penelitian ini bertujuan untuk mengidentifikasi strategi penyebaran nilai-nilai positif melalui media sosial. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kepustakaan. Data diperoleh melalui analisis konten dari akun Instagram @komsos_kas yang memiliki lebih dari 17 ribu pengikut, serta konten tambahan dari YouTube dan situs web resmi Keuskupan. Teknik analisis data melibatkan kajian tematik terhadap konten yang berkaitan dengan moderasi beragama. Hasil penelitian menunjukkan bahwa media sosial menjadi wadah yang strategis untuk menyampaikan nilai-nilai moderasi beragama kepada masyarakat luas, terutama generasi milenial. Konten yang diunggah mencakup pesan-pesan toleransi antarumat beragama, refleksi solidaritas, dan penolakan terhadap radikalisme. Meskipun media sosial juga memiliki potensi dampak negatif, akun @komsos_kas berhasil memanfaatkan platform digital untuk mempromosikan narasi positif yang inklusif. Kesimpulannya, literasi digital yang diterapkan oleh UPP Komunikasi Keuskupan Agung Semarang memainkan peran penting dalam mendorong dialog lintas agama, membangun keharmonisan sosial, dan mempromosikan moderasi beragama.

Media sosial telah menjadi salah satu instrumen komunikasi yang paling berpengaruh dalam hubungan antara pemerintah dan masyarakat di era digital. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap pola komunikasi pemerintah dan masyarakat, serta mengidentifikasi kendala, tantangan, dan strategi optimalisasi pemanfaatan media sosial. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi. Data dianalisis menggunakan model interaktif yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa media sosial telah mengubah pola komunikasi menjadi lebih terbuka, dua arah, dan partisipatif. Pemerintah dapat menyampaikan kebijakan dan program secara real-time, sementara masyarakat memiliki akses untuk memberikan tanggapan, kritik, dan aspirasi. Namun, pemanfaatan media sosial juga menghadapi sejumlah kendala, seperti penyebaran hoaks, rendahnya literasi digital masyarakat, keterbatasan kapasitas pemerintah dalam mengelola media sosial, serta kesenjangan akses internet di wilayah tertentu. Untuk mengatasi kendala tersebut, diperlukan strategi optimalisasi yang meliputi peningkatan profesionalisme pengelolaan akun resmi pemerintah, transparansi informasi, peningkatan literasi digital masyarakat, pemanfaatan teknologi analitik, dan kolaborasi dengan berbagai pihak. Strategi ini bertujuan untuk memastikan media sosial dapat dimanfaatkan secara efektif sebagai sarana komunikasi publik yang transparan, responsif, dan partisipatif. Dengan demikian, media sosial memiliki potensi besar dalam memperkuat komunikasi antara pemerintah dan masyarakat jika dikelola dengan baik. Pemerintah diharapkan dapat mengadopsi strategi yang tepat agar media sosial tidak hanya menjadi sarana penyampaian informasi, tetapi juga wadah untuk membangun kepercayaan publik, partisipasi yang lebih inklusif, dan pemerintahan yang lebih akuntabel.

Self-comparison (perilaku membandingkan diri) di media sosial cenderung memberikan dampak negatif pada kesehatan mental. Mahasiswa, sebagai pengguna media sosial paling banyak, rentan melakukan perilaku membandingkan diri di media sosial. Self-construal diduga dapat berperan sebagai salah satu prediktor terhadap tingkat social media self-comparison. Tujuan penelitian ini adalah mengkaji apakah independent dan interdependent construal berpengaruh terhadap perilaku membandingkan diri pada mahasiswa. Partisipan dalam penelitian ini sebanyak 485 mahasiswa, berusia 18–25 tahun, dan menggunakan media sosial. Data yang diperoleh dianalisis dengan menggunakan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa hanya interdependent construal yang dapat memprediksi secara signifikan perilaku membandingkan diri di media sosial pada mahasiswa, sedangkan tidak ada korelasi antara independent construal dengan perilaku membandingkan diri di media sosial. Meskipun demikian, interdependent construal hanya berkontribusi sebesar 2% terhadap perilaku membandingkan diri di media sosial. Penelitian ini diharapkan dapat memberikan gambaran bagaimana faktor budaya, khususnya self-construal tertentu dapat mengarah pada munculnya perilaku membandingkan diri di media sosial.

This article discusses the use of hashtags on the social media platform Twitter in the context of the 2024 Presidential and Vice Presidential election. Hashtags function as a flexible communication tool that facilitates the search for large collections of posts. Utilizing the theory of Connective Action, this research explores public participation in the production and distribution of shared ideas on social media collectively without formal organization. This study examines the use of the hashtags #AniesMuhaimin2024, #GanjarMahfud2024, and #PrabowoGibran2024 by supporters of the 2024 presidential and vice-presidential candidates. The aim is to identify the formation of connective action and observe the interaction patterns among supporters through related hashtags. The method used is Social Network Analysis (SNA), with data collection using scraping and the tweet harvest library via Google Collaboratory. The communication network visualization is carried out using Gephi software. The analysis results show that the hashtag #AniesMuhaimin2024 has 2136 nodes, 2437 edges, an Average Degree of 1.141, and an Average Path Length of 3.268, indicating interconnectedness in information dissemination. The hashtag #GanjarMahfud2024 has 1714 nodes, 2199 edges, an Average Degree of 1.123, and an Average Path Length of 3.355, indicating a fairly good level of interconnectedness among supporters. Meanwhile, the hashtag #PrabowoGibran2024 has 891 nodes, 977 edges, an Average Degree of 1.113, and an Average Path Length of 3.294, showing interconnectedness among supporters This research concludes that through the use of hashtags, supporters of each candidate can express their support and connect on relevant topics on Twitter. The presidential and Vice Presidential Candidates pairs in 2024, and connect on topics through the use of hashtags.

Penelitian mengenai adiksi perilaku menjadi penting dikarenakan banyak perilaku perilaku yang mengarah kepada adiksi yang memerlukan dukungan empirik. Maka pengukuran terhadap adiksi perilaku menjadi diperlukan. Media sosial adalah salah satu jenis aktivitas online yang yang popular sekitar 10 tahun yang lalu. Oleh karena itu banyak penelitian mulai dilakukan terkait aktivitas facebook, instagram dan lain lain. Banyak data empirik yang menunjukkan bahwa banyak orang menggunakan paltform sosial media secara berlebihan dan mengarah kepada adiksi. Oleh karena itu proses adaptasi alat ukur menjadi penting. Dalam penelitian ini dilakukan proses adaptasi alat ukur Bergen Social Media Addiction Scale (BSMAS). Dilakukan tahapan adaptasi yang mengacu pada langkah-langkah yang diatur dalam International Test (ITC). Dilakukan proses uji coba terhadap 483 sampel dengan menggunakan multistage sampling. Data dianalisis dengan menggunakan Confirmatory Factor Analysis, dengan hasil nilai CR (0.91) > 0,70 serta keseluruhan nilai VE (0.65) > 0,50, artinya bahwa model pengukuran modifikasi memiliki konsistensi internal (reliable) dan nilai p-value, RMSEA, CFI, GFI, dan AGFI telah memenuhi kriteria yang ditetapkan sehingga menandakan model fit. Kata kunci : Adiksi, Adaptasi pengukuran, CFA, Media sosial.

Pengabdian ini bertujuan untuk memberikan solusi kepada target sasaran dengan mengoptimalisasikan kompetensi kecerdasan berbahasa kepada anggota kelompok Panti Asuhan YS3 kota Surakarta. Kegiatan pembekalan kepada para anggota Panti Asuhan akan memberikan solusi yang tepat serta hasil yang optimal, sehingga diharapkan bermanfaat untk kehidupan sehari-hari. Metode pelaksanaan pengabdian ini ditempuh dengan dua acara yaitu sosialisasi materi tentang kecerdasan berbahasa dan pendampingan kesulitan belajar berbahasa. Pada sosialisasi, tim pengabdi memberikan: pemaparan teori tentang berbagai macam bentuk kecerdasan, pengenalan tentang potensi kecerdasan diri , dan optimalisasi potensi kecerdasan berbahasa dengan menggunakan media digital. Hasil pengabdian menunjukkan 80 persen dari peserta pengabdian berminat untuk mengali potensi berbahasa melalui media digital.

Video dapat digunakan sebagai media promosi, salah satu contoh promosi yang dapat dilakukan dengan menggunakan video yaitu melalui media sosial. Seiring berjalannya waktu semua sektor termasuk ekonomi mulai menggunakan media sosial untuk melakukan iklan, penting untuk pelaku Usaha Mikro, Kecil dan Menengah (UMKM) melakukan digitalisasi yang optimal agar dapat terus bersaing dengan kompetitor. Saat ini Mochipaw merupakan satu dari 14 produk UMKM di Sukabumi yang masih belum melakukan digitalisasi dengan optimal dan penjualan masih dilakukan dengan cara konvensional. Tujuan penelitian ini yaitu merancang video iklan untuk produk Mochipaw sebagai media promosi di media sosial berupa Youtube agar produk Mochipaw lebih dikenal oleh masyarakat. Metode penelitian yang digunakan adalah practice led research dengan lima tahapan yang diantaranya yaitu tahap persiapan, tahap mengimajinasi, tahap pengembangan imajinasi, tahap pengerjaan dan hasil dengan distrIbusi serta apresiasi. Hasil dari penelitian ini berupa video iklan produk Mochipaw dengan durasi 38 detik yang di distribusikan melalui media sosial yaitu Youtube pada tanggal 20 Juli 2023. Video iklan ini sudah di apresiasi oleh masyarakat melalui laman Youtube hingga tanggal 24 Agustus 2023 dengan jumlah penonton sebanyak 378, disukai 130 dan komentar sebanyak 66. Kesimpulannya video iklan pada penelitian ini mendapat respons positif dari masyarakat berdasarkan komentar serta jumlah disukai pada media sosial berupa Youtube.

Menurut data BPS tahun 2021, sebagian besar anak Indonesia yang berusia lima tahun ke atas telah menggunakan media sosial di internet. Persentasenya mencapai 88,99%. Media sosial penuh dengan perilaku terlarang yang membahayakan anak-anak. Pemerintah harus terlibat dalam perlindungan anak dengan menegakkan hukum yang memberikan batasan usia dalam penggunaan media sosial oleh anak-anak. Jenis penelitian ini adalah yuridis normatif, bahan hukumnya terdiri atas buku-buku dan undang-undang yang berkaitan dengan masalah hukum, strategi penelitiannya meliputi pendekatan perundang-undangan (statute approach) dan pendekatan perbandingan (comparative approach). Indonesia saat ini belum memiliki peraturan mengenai usia minimum anak yang boleh mengakses media sosial, namun Amerika Serikat sudah memiliki peraturan yang disebut dengan COPPA Rule. Karena aktivitas kriminal di media sosial dapat membahayakan anak-anak, pemerintah Indonesia harus segera memberlakukan undang-undang mengenai usia minimum di mana anak-anak dapat mengakses platform ini.

In today’s society, social media is a primary source of information, particularly regarding events occurring around us. However, information on social media is not necessarily accurate and true. The social media users need to verify what is being disseminated on social media continuously. Thus, this study is conducted to identify the factors, including tabayyun, that influence youth behaviour on social media. Tabayyun, an Islamic concept, denotes verification and confirmation, surpassing the English equivalent by evaluating the information source’s character and trustworthiness. This study used the Media Dependency Theory by Sandra Ball-Rokeach and Melvin DeFleur as the guide study. Some 200 Malay youths aged 15 to 40 responded to a questionnaire about social media usage, tabayyun, awareness, social media systems, social systems, and individual and social information needs. According to the findings, there is a significant correlation between these variables and self-reported youth behaviour. Thus, the notion of tabayyun emerges as a significant aspect in verifying social media information in Malaysia. [ABSTRACT FROM AUTHOR]

The phenomenon that is currently trending in promoting products is by becoming a key opinion leader, one of which is by becoming an endorser. The purpose of this study is how promotional content @ndshvv and @fuziyah_alya in promoting, what are the roles that distinguish content and what are the advantages and disadvantages in @ndshvv and @fuziyah_alya promotional content. The research method uses qualitative descriptive analysis with data collection through interviews, observations, journal literature, books and purposive sampling as many as 2 informants. The theories used are the Celebrity Endorser theory and the Typical Person Endorser theory according to Shimp 2023. The results of the study show that: 1. @ndshvv promotional content is very interesting because there are a lot of promos, especially @ndshvv as owners and promotional content @fuziyah_alya shows testimonials of direct use so as to strengthen consumer purchase desires. 2. The role played by @ndshvv in promoting Camille Beauty convinces, persuades, seduces and influences consumers to buy their products by taking advantage of popularity. The role played by @fuziyah_alya in Camille Beauty's promotional content, has skills in conveying messages and is honest in conveying product advantages, giving messages and impressions when using Camille Beauty. 3. Advantages @ndshvv can open up new target market opportunities so more and more people will see the endorsement content of Camille Beauty products, and the advantages @fuziyah_alya, strive to provide a more detailed picture of the product, including its features, specifications, quality, and performance. The lack of promotional content @ndshvv should always maintain a reputation. The lack of promotional content @fuziyah_alya because it does not have enough followers, the promotional content has not been spread. [ABSTRACT FROM AUTHOR]

This study aims to understand the motives for using Twitter @ohmybeautybank to meet the needs of beauty information by using the analysis of the Uses and Gratification theory introduced by Herbert Blumer and Elihu Katz in 1974. This theory is audience-centric because it is the audience that actively seeks and determines which media can meet their needs. The individual needs that the media satisfies according to Katz, Gurevitch, and Haas are cognitive, affective, personal integration, social integration, and tension release. The subjects in this study are late adolescents aged 18-22 years old students of Communication Sciences at Mulawarman University. The research method used is a descriptive qualitative method with data collection techniques through interviews, observations and documentation on three sources who are followers of @ohmybeautybank Twitter account. The results of the study showed that the motive for using @ohmybeautybank account was driven by cognitive, affective needs, personal integration, and tension release. Meanwhile, the need for social integration is not one of the main motives for users to strengthen relationships with others in carrying out their roles as social beings. [ABSTRACT FROM AUTHOR]

This study aims to analyse the impact of social media content on the decision to study at BINUS Online. The method used is a qualitative approach and the concept of cognitive dissonance by analysing various content spread on social media platforms related to BINUS Online. Our findings show that social media plays a significant role in shaping perceptions and attitudes towards the educational institution. The content found includes student testimonials, course reviews, and other promotional materials, reflecting a variety of sentiments from satisfactory experiences to criticism of the challenges in online learning. The concept of cognitive dissonance also emerged, highlighting the negative comments present in Binus Online's social media accounts that may influence the decision to study at BINUS Online. The implications of this study reinforce the importance of understanding the impact of social media in educational decision-making and provide a foundation for the development of more effective marketing strategies and improved services to students in the context of online education. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research aims to explain the public relations strategy of MSMEs in increasing sales of Pekalongan batik through social media. This research method is descriptive qualitative. The research was conducted at Batik Bulan Pekalongan. Data was collected through posting photos on social media, such as Instagram and WhatsApp, and interviews were conducted by three informants, namely the owner of Bulan batik and two employees with marketing manager and marketing staff positions. The research results explain that the strategy that MSME Batik Bulan Pekalongan adopted to increase sales through a PR approach, such as affiliate marketing and strategic partnerships, as well as the use of social media such as Instagram and WhatsApp, has brought significant benefits. Forging partnerships with public figures and actively interacting with customers via Instagram, they strengthen their brand presence and build strong relationships with consumers. WhatsApp groups have become an efficient platform for providing customers with fast customer service and exclusive information, while email to send product catalogs regularly expands the reach of their promotions. UMKM Batik Bulan Pekalongan achieved its sales goals effectively, increased customer engagement, and strengthened its market position. On the other hand, Batik Bulan has not used a PPC strategy because it fully understands the potential and benefits of PPC advertising, which can increase visibility and direct website traffic more effectively. [ABSTRACT FROM AUTHOR]

Usually a five-year people's democracy party, the 2024 General Election in Indonesia always raises political tensions along with the campaigns of legislative candidates and PresidentVice President, especially the 2024 ELECTION is the first simultaneous election to choose legislative candidates and Vice-Presidential Candidates simultaneously. Surveys conducted by pollsters nominated through mass media, especially social media, also accompany the formation of Public Opinion related to Political Parties and Party elites contesting in the 2024 ELECTION, especially related to the Presidential and Vice Presidential Elections for the next 5 years. The Prabowo-Gibran pair, leading in the electability survey from the majority of pollsters, despite the first debate on December 12, 2023, sparking controversy on social media. In the inaugural debate which was broadcast live, it could be said that Anies Baswedan had the advantage in conveying ideas related to his vision and mission to become President, followed by Prabowo Subianto and Ganjar Pranowo, but in terms of opinions that surfaced on social media, Prabowo Subianto's tendency was slightly superior to the other 2 candidates. There is a tendency for candidates to master messages through social media, he is the one who will then be able to form positive public opinion for him to be able to win the contestation to become President and Vice President in the 2024 ELECTION. [ABSTRACT FROM AUTHOR]

Fantasy themes are aspirations that an individual or group wishes to realize by sharing common experiences. Lingkar Ganja Nusantara (LGN) has a fantasy about the legalization of cannabis in Indonesia to achieve a more prosperous, healthy, and intelligent country. In this study, the researcher analyzes LGN using the symbolic convergence theory proposed by Ernest Bormann. This study employs content analysis to examine the findings. The researcher analyzed LGN's Instagram posts from June to October, totaling 25 posts during that period. From these 25 posts, the researcher identified five themes that LGN promoted to achieve their fantasy. The results of this study indicate that LGN extensively uses rhetorical vision as a means to achieve their goals. The findings show that LGN frequently employs rhetorical vision as a tool to promote their agenda of cannabis legalization. The use of rhetorical vision is effective in advocating for cannabis legalization. Thus, this study demonstrates the importance of strong communication strategies in mobilizing public opinion and influencing policy. [ABSTRACT FROM AUTHOR]

Copyright of Plaridel is the property of University of the Philippines - Diliman and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research aims to describe the form and impact of using Instagram social media on the social behavior of teenagers at SMP Negeri 74 Jakarta. This research uses a qualitative approach with descriptive methods. This research will be carried out at SMP Negeri 74 Jakarta, Pulogadung District, East Jakarta City, taking as subjects 7 students aged 12-15 years (early teenagers) who actively use Instagram social media for a minimum of 3 hours a day. and tend to like online or indirect social interactions. In this research, data collection techniques are used which will include the stages of observation, interviews, documentation and recording. Analysis of this research data includes data reduction, data presentation, and data verification or conclusion. The results of this research show that there is a significant impact of the use of social media Instagram on social behavior in teenagers. This can be seen through three main aspects, namely; cognitive aspects, affective aspects, and behavioral aspects. [ABSTRACT FROM AUTHOR]

Digital literacy plays an important role when digital media content that has emerged only prioritizes entertainment and overrides the informative function. The troubling impact of digital media content on children, especially early childhood as active users who are at a vulnerable age of character formation due to the influence of spectacles and information obtained from digital media, especially social media whose presence is increasingly diverse, makes concerns as parents, especially millennial mothers who should assist in the use of children's social media from an early age. This study aims to identify the implementation strategy for the use of early childhood social media with the location of this research conducted in Makassar city with a total of 6 research informants who are millennial mothers with a vulnerable age of 28-39 years and have children in the early childhood category. The research method used is descriptive qualitative with data collection techniques, namely purposive sampling. In this study, there are research results that show that millennial mothers do several ways to minimize the impact of early childhood addiction to the use of social media such as supervising children's viewing, usage rules, outdoor activities and quality time with children. In this digital era, parents are expected to be able to master technology in controlling and educating children. Technological advances have a tremendous influence on children. not only has a negative impact, but can also help children get information, be creative, innovative, intelligent, and assist children and filter information that is good for their age today but does not prohibit it, but controls it to a safe point. [ABSTRACT FROM AUTHOR]