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13,466 results on '"Media buying services"'

1. Amazon awards $20-billion global media account to WPP and Omnicom

Subjects
Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Amazon has appointed WPP and Omnicom Media Group to handle its global media account, estimated at $20 billion, following an extensive review. This significant move will consolidate [...]

Published
2024

3. Omnicom Media Group wins Michelin's Global media account

Subjects
Brand equity, Tire industry, Brand image, Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Omnicom Media Group has been awarded Michelin's global media account, valued at $89.5 million. Michelin, a renowned tire manufacturer, has consistently held the top spot as the [...]

Published
2024

4. Former Mindshare CIO Sidharth Parashar launches Nestassured Realty

Subjects
Entrepreneurship, Real estate industry, Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Sidharth Parashar, Mindshare APAC's former Chief Investment Officer has ventured into entrepreneurship with Nestassured Realty, a real estate consulting firm (www.nestassuredrealty.com). With over 25 years in media, [...]

Published
2024

5. Explainer: Impact of TikTok shop, social media fashion shopping revolution

Subjects
Retail industry, Electronic commerce, Social media, Media buying services, Electronic commerce, Business, Fashion, accessories and textiles industries
Abstract

Byline: Shemona Safaya The world of fashion retail experienced a seismic shift with the advent and rise of online shopping. Fast forward to today and social media platforms like TikTok [...]

Published
2024

6. Publicis One appointed by Lego as the global media agency

Subjects
Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Lego has chosen Publicis One, supported by Starcom, as its new global media agency. This decision followed a brief 18-minute pitch process that included Initiative, the incumbent [...]

Published
2024

7. THE RISE OF RETAIL MEDIA

Subjects
Retail industry, Advertising, Media buying services
Abstract

Features / FEATURE THE RISE OF RETAIL MEDIA In a fragmented media market, retailers are getting in on the action, selling advertising solutions and even setting up their own media [...]

Published
2024

8. Inside the Success of South Korean Brands.

Author

Dubois, David

Subjects
CUSTOMER relations, CUSTOMER cocreation, BUSINESSPEOPLE, BRAND name products, TEMPORARY stores, URBAN density, BRAND image, YOUNG adults, MEDIA buying services
Abstract

The article discusses the success of South Korean brands and the strategies that have contributed to their global recognition. South Korea has emerged as a cultural powerhouse, with K-pop groups like BLACKPINK and BTS achieving worldwide fame and TV series like Squid Game gaining massive popularity. The country has also excelled in the K-beauty market and has a thriving contemporary art scene and gaming industry. The success of South Korean brands is not a result of luck but rather effective strategies and execution. These brands encourage fun and fast consumer discovery, elevate brands through immersive experiences, experiment throughout the product life cycle, and promote their brands through content creation. Business leaders can learn from the South Korean approach and apply it to their own brand strategies to enhance their appeal and competitive advantage in global markets. [Extracted from the article]

Published
2024

9. Exploring circular supply chain practices from a dual perspective: using a hybrid method under uncertainty.

Author

Cui, Li, Wu, Hao, Lang, Xiangxiang, and Li, Ying

Subjects
RECYCLABLE material, TECHNOLOGICAL innovations, CIRCULAR economy, WASTE minimization, BAYESIAN analysis, SUPPLY chains, SUPPLY chain management, MEDIA buying services
Abstract

Circular supply chains have received increasing attention due to their contributions to the reduction of resource waste and the improvement of resource utilisation efficiency. To comprehensively and systematically gain deeper insight into circular supply chain practices, this paper adopts a dual perspective and proposes a hybrid method considering the relationship between the circular supply chain practices in each link to analyse critical circular supply chain practices. Specifically, first, a system of circular supply chain practices based on the 3R principle (reduce, reuse and recycle) of the circular economy and the whole supply chain process is built. Then, a hybrid method integrating fuzzy set theory, the Delphi method and a Bayesian network is proposed to identify the critical criteria of circular supply chain practices. The results show that using mechanised and automatic equipment, extending the service life of products through technological innovation, using energy-saving technology, working with middlemen to develop measures to encourage consumers to return secondhand products after use and working with middlemen to motivate consumers to buy products using recyclable materials are the top five critical practices. Firms should consider the priority of practices from the perspective of the whole supply chain. Finally, some corresponding suggestions are provided. [ABSTRACT FROM AUTHOR]

Published
2024
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10. J.S. MEDIA AGENCY OF THE YEAR: Mediahub

Author

Morley, Olivia

Subjects
ESPN Inc., Media buying services, Advertising, marketing and public relations, Business, general
Abstract

After joining Mediabrands in 2023, the agency has new resources and negotiating power. FOR THE FIRST TIME in its history, Mediahub competed with the industry's largest media agencies in 2023. [...]

Published
2024

11. Priceline Appoints Omnicom's PHD as New Media Agency of Record

Subjects
priceline.com L.L.C., Online information services, Online services, Brand equity, Information services, Online travel services, Media buying services, Online travel service, Online information service, Business, Transportation industry
Abstract

AIRLINE INDUSTRY INFORMATION-(C)1997-2024 M2 COMMUNICATIONS US-based online travel agency Priceline (NASDAQ: BKNG) appointed Omnicom Media Group's (NYSE: OMC) PHD as its new brand media agency of record, the company said. [...]

Published
2024

12. Priceline selects Omnicom's PHD as new media agency of record

Subjects
priceline.com L.L.C., Online information services, Online services, Brand equity, Information services, Online travel services, Media buying services, Online travel service, Online information service, Business, News, opinion and commentary
Abstract

Priceline announced the appointment of Omnicom Media Group's PHD as its new brand media agency of record. The announcement follows a competitive review to select a media agency partner to [...]

Published
2024

13. Carat India bags integrated media mandate for Meesho

Subjects
Electronic commerce, Consumer behavior, Media buying services, Electronic commerce, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Carat India has bagged the integrated media mandate for Meesho, India's only true e-commerce marketplace. The account was won following a multi-agency pitch and will be serviced [...]

Published
2024

14. NIC Ice Cream appoints Madison Media Ultra as Media AOR

Subjects
Brand equity, Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Pune based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. [...]

Published
2024

15. GroupM leads media agency groups with $654M in new business value

Subjects
Pernod Ricard S.A., Alcoholic beverage industry, Media buying services, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released its latest New Business Barometer for [...]

Published
2024

16. SIGNIFICANCE OF DIGITAL INNOVATIONS OF INDUSTRY 4.0. FOR POLISH ENTERPRISES ON THE EXAMPLE OF PODKARPACKIE AND LUBUSKIE VOIVODESHIPS.

Author

SYCZ, Piotr and WOJNICKA-SYCZ, Elżbieta

Subjects
DIGITAL technology, INDUSTRY 4.0, DIGITAL transformation, INFORMATION technology, STATISTICAL hypothesis testing, MEDIA buying services
Abstract

Purpose: The article examines the relevance of specific Industry 4.0 (I4.0) solutions for enterprises in Poland. It also verifies whether there is a positive relationship between the level of digital sophistication of enterprises and their innovation and competitiveness, and whether there is a need to cooperate with external entities in the implementation of these technologies. Design: A survey of 673 enterprises in Podkarpackie Voivodeship and a qualitative survey of 23 experts from Lubuskie Voivodeship were conducted. Data from the quantitative survey were analyzed using the tetrachoric correlation coefficient, the statistical significance test for differences in shares, and logit regression. An Internet query was also conducted. Findings: The research shows that the most complex solutions are still relatively the least implemented. More companies have advanced software than I4.0 solutions. Digital sophistication is higher for medium and large entities, companies with foreign participation, those with a presence in foreign markets, as well as those belonging to the region's strategic innovation industries and companies in the market services sector. The share of entities expecting to increase profits and revenues, as well as R&D expenditures and increase innovation was significantly higher among digitally advanced entities. It was confirmed that implementing digital innovations requires cooperation with external partners. Digital solutions are key to innovative industries in Lubuskie, and public support for digital transformation of businesses is present. Research limitations: The main limitation is the lack of overall domestic survey data. Practical implications: The presence of relevant organizations supporting the successful implementation of I4.0 technologies is needed. They provide expertise for companies. Companies can become more competitive and sustainable by implementing IT solutions. However, dissemination of knowledge about the benefits of I4.0 technologies is required, as well as public support for digital transformation. Social implications: In the face of shrinking labor resources, automation and robotization, with fewer workers, will allow production to be maintained at current levels. Originality: The originality of the article lies in the analysis of the level of digitization versus the innovation and competitiveness of companies, and the analysis of the importance of various external partners for the implementation of I4.0 technologies. [ABSTRACT FROM AUTHOR]

Published
2023
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17. MEDIA ALL-STARS

Subjects
Media buying services, Advertising, marketing and public relations, Business, general
Abstract

MEDIA EXECUTIVE OF THE YEAR STACY DeRISO U.S. CEO, Initiative When Initiative U.S. CEO Stacy DeRiso joined the IPC media agency in 2021, it was an 'interesting time' to assume [...]

Published
2023

18. Pink breaks silence on Diddy rumours after wiping social media account; Singer Pink was slammed after fans noticed tweets were deleted from her X account. She took to social media to clear up some rumours

Subjects
Racketeering, Singers, Social media, Human smuggling, Prostitution, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Zara Woodcock Singer Pink slammed the rumours she deleted tweets amid Diddy's sex trafficking scandal. Sean 'Diddy' Combs was arrested in New York City last week. The A-list [...]

Published
2024

19. 'Frustrating' Tottenham star deactivates Instagram account after Arsenal defeat; Tottenham were undone in the north London derby as their attack failed to breach the Arsenal backline with Brennan Johnson deactivating his social media account

Subjects
Social media, Media buying services, General interest, News, opinion and commentary, Instagram (Online service)
Abstract

Byline: By, Samuel Meade Brennan Johnson has deactivated his Instagram account in the wake of Tottenham's loss to Arsenal. They were unable to wrestle back the north London bragging rights [...]

Published
2024

21. Molly-Mae Hague's savage Tommy Fury swipe reveals there is no way back for boxer; Molly-Mae Hague has given a clear indication there is no route back for Tommy Fury after making a telling change to her social media account

Subjects
Social media, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Jamie Roberts Molly-Mae Hague has firmly closed the door on any reconciliation with ex fiance Tommy Fury. The former couple stunned their fans last month by announcing their [...]

Published
2024

22. Gavin and Stacey filming begins as James Corden shares behind the scenes Instagram post; The writer and actor took to his social media account to share a pic of Smithy's iconic blue Volvo from the show

Subjects
Television programs, Motion picture actors and actresses, Social media, Media buying services, General interest, News, opinion and commentary, Instagram (Online service)
Abstract

Byline: By, Owen Younger Gavin and Stacey filming has started today as James Corden has shared a behind the scenes Instagram post. The writer and actor took to his social [...]

Published
2024

23. ITV fans point out major social media blunder as iconic star leaves huge soap; Following Lisa George's final scenes in Coronation Street fans of the soap noticed that Emmerdale's official social media account accidentally posted her goodbye message

Subjects
Coronation Street (Television program), Social media, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Lucretia Munro Soap fans were left in fits of giggles after they noticed Coronation Street's rival soap accidentally posted Lisa George's goodbye message to its followers. Lisa, 53, [...]

Published
2024

24. BREAKING: NatWest app down with hundreds of customers unable to send payments; NatWest customers say they cannot send payments through its app this morning, with the banking giant confirming the issues on its X/Twitter social media account

Subjects
The Royal Bank of Scotland PLC, Banks (Finance), Banking industry, Social media, Media buying services, Banking industry, General interest, News, opinion and commentary, Twitter (Online social network)
Abstract

Byline: By, Levi Winchester The NatWest app is down this morning, with customers complaining that they can't send payments. Royal Bank of Scotland RBS -which is owned by NatWest Group [...]

Published
2024

26. Olympic legend Laura Kenny accused of pedalling products on the BBC; Dame Laura Kenny, GB's five-time Olympic gold medalist, has been accused of promoting Breitling watches while working for the BBC during the Paris Games. Despite the Beeb's strict rules about advertising, Laura wore one of the luxury brand's watches on air and put images of it with the brand tagged on her social media account

Subjects
Clocks and watches, Advertising, Olympic athletes, Clock and watch industry, Social media, Wrist watches, Media buying services, General interest, News, opinion and commentary, Instagram (Online service) -- Advertising
Abstract

Byline: By, Tom Bryant Cycling legend Dame Laura Kenny has been ticked off by BBC bosses for plugging a pricey watch she wore on air. The five-time Olympic gold medallist, [...]

Published
2024

29. New Man Utd CEO Omar Berrada wipes social media account as fans discover awkward posts; Omar Berrada was announced as Manchester United's new CEO shortly after Sir Jim Ratcliffe purchased a 27.7 stake in the club to become the Red Devils' new co-owner

Subjects
Chief executive officers, Social media, Media buying services, General interest, News, opinion and commentary, Manchester United Football Club
Abstract

Byline: By, Simon Mullock New Manchester United chief executive Omar Berrada has wiped his entire X account in a bid to show he doesn't harbour any loyalties towards bitter rivals [...]

Published
2024

30. Muslim Council Wales accuses Senedd Tory leader of 'race baiting'; The group said it was also alarmed at the 'sheer number of also Islamophobic comments' allowed to be left on Andrew RT Davies' social media account

Subjects
Meat, School lunches, Social media, Muslim organizations, Islamophobia, School lunchrooms, cafeterias, etc., Media buying services, General interest, News, opinion and commentary, Facebook (Online social network)
Abstract

Byline: By, Abbie Wightwick The Muslim Council of Wales has accused the Welsh Conservative Senedd leader of'Islamophobic race-baiting' after comments he made about school meals. It has also expressed alarm [...]

Published
2024

32. TX STATE PRESERVATION BOARD invites tenders for Bullock Museum Media Buying

Subjects
Museums, Media buying services, News, opinion and commentary
Abstract

TX STATE PRESERVATION BOARD, United States has invited tenders for Bullock Museum Media Buying. Tender Notice No: 809-24-0018 Deadline: August 29, 2024 Copyright © 2011-2022 pivotalsources.com. All rights reserved. Provided [...]

Published
2024

34. Mum-of-eight known as Ballerina Farm 'tradwife' slams 'label' people put on her; Hannah Neeleman, the woman behind the social media account Ballerina Farm and newly dubbed 'queen of the trad wives', has spoken out calling a recent interview an 'attack' on her life

Subjects
Social media, Married women, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Eve Wagstaff Hannah Neeleman has opened up about the backlash following a profile on her family's lifestyle, expressing her shock in an Instagram video. Giving an insight into [...]

Published
2024

36. BERNALILLO COUNTY invites tenders for Media Buying Services

Subjects
Media buying services, News, opinion and commentary
Abstract

BERNALILLO COUNTY, United States has invited tenders for Media Buying Services. Tender Notice No: RFP 01-25-NH Deadline: August 8, 2024 Copyright © 2011-2022 pivotalsources.com. All rights reserved. Provided by SyndiGate [...]

Published
2024

37. World calls for Michelle Obama as 'only person who can beat Trump' after Biden quits; Joe Biden has withdrawn from his bid for re-election, saying it is 'in the best interest of my party and the country for me to stand down' in a letter posted to his social media account

Subjects
Social media, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Bradley Jolly Michelle Obama has been dubbed as the 'only person who can beat Donald Trump' following Joe Biden's sensational withdrawal from his bid for re-election. to be [...]

Published
2024

38. James Maddison shows true colours with message to England team-mates after Euro 2024 final; Tottenham midfielder James Maddison has reacted to England's loss in the Euro 2024 final by sending a touching message to his team-mates on his social media account

Subjects
Soccer players, Social media, Media buying services, General interest, News, opinion and commentary
Abstract

Byline: By, Dan Marsh James Maddison has praised his England team-mates for making the nation proud in the wake of their defeat in the Euro 2024 final. Despite an underwhelming [...]

Published
2024

39. Outrage as missing Jay Slater's Instagram hacked by 'rotten and heartless individuals'; The social media account of missing Brit Jay Slater has reportedly been hacked, with family friends blasting 'shameful' armchair detectives for their 'disgusting comments'

Subjects
Social media, Computer crimes, Media buying services, Computer crime, General interest, News, opinion and commentary, Instagram (Online service)
Abstract

Byline: By, Zahra Khaliq & Patrick Hill Family friends of the missing British lad Jay Slater have condemned the 'shameful' actions of online sleuths following reports that the 19 year [...]

Published
2024

41. AGROBANK ATB MARK.AMAL.BOSHQ invites tenders for Carrying out Work on Media Planning and Placement of Commercials on Television Channels for Jscb Agrobank

Subjects
Television broadcasting industry, Media buying services, News, opinion and commentary
Abstract

AGROBANK ATB MARK.AMAL.BOSHQ, Uzbekistan has invited tenders for Carrying out Work on Media Planning and Placement of Commercials on Television Channels for Jscb Agrobank. Tender Notice No: 24120012374237 Deadline: July [...]

Published
2024

43. Bayer's Media Leap of Faith

Author

Iskowitz, Marc

Subjects
Bayer AG, Type 2 diabetes, Pharmaceutical industry, Media buying services, Business, Health care industry
Abstract

In 2021, Bayer took its media planning and buying in-house. Two years later, why haven't any other pharma giants followed its lead? * Back in August 2021, when we last [...]

Published
2023

44. Spotify awards global media account to Publicis Media

Subjects
Publicis Groupe S.A. -- Advertising, Streaming media, Advertising agencies, Media buying services, Online music, Streaming media technology, Advertising, marketing and public relations, Spotify (Online service) -- Advertising
Abstract

Byline: Adgully Bureau In a strategic move, Spotify, the leading audio streaming platform, has recently announced the awarding of its global media account to Publicis Media, marking a significant shift [...]

Published
2024

45. MEDIA AGENCIES

Subjects
Interpublic Group of Companies Inc. -- Management, Microsoft Corp. -- Management, Retail industry, Computer software industry, Advertising agencies, Natural language interfaces, Computational linguistics, Language processing, Marketing, Information management, Media buying services, Company business management, Information accessibility, Business, international
Abstract

Inhouse Agency Founded: 2023 Head of company: Rasha Hamzeh Headquartered: UAE admin@theinhouse.agency The Inhouse Agency revolutionises agency models by pooling skilled professionals and boutique companies from diverse sectors. We serve [...]

Published
2024

46. THE YEAR AHEAD FOR MEDIA AGENCIES

Author

Tippins, John

Subjects
Media buying services, Business, international
Abstract

By a quirk of the calendar, 2024 is poised to become the most significant voting year in history. Projections indicate that over 4 billion individuals, constituting more than half of [...]

Published
2024

48. Hong Kong: Fraudulent website and social media account related to Public Finance

Subjects
Hong Kong. Monetary Authority, Public finance, Fraud, Social media, Web sites, Media buying services, Company Web site/Web page, Government
Abstract

Sept. 19 -- Hong Kong SAR Government issued the following news release: The following is issued on behalf of the Hong Kong Monetary Authority: The Hong Kong Monetary Authority (HKMA) [...]

Published
2024

49. Social Media Account and Instant Message Alert - Fraudulent social media account and phishing instant messages related to Shanghai Commercial Bank Limited

Subjects
Hong Kong. Monetary Authority, Shanghai Commercial Bank Ltd., Bank fraud, Phishing, Instant messaging, Banking industry, Social media, Identity theft, Commercial banks, Media buying services, Instant messaging technology, Banking industry, Business, international
Abstract

Hong Kong: Hong Kong Monetary Authority has issued the following press release: The Hong Kong Monetary Authority (HKMA) wishes to alert members of the public to a press release issued [...]

Published
2024

50. Hong Kong: Fraudulent social media account and phishing instant messages related to Shanghai Commercial Bank

Subjects
Hong Kong. Monetary Authority, Shanghai Commercial Bank Ltd., Bank fraud, Phishing, Instant messaging, Social media, Identity theft, Commercial banks, Media buying services, Instant messaging technology, Government
Abstract

Key Highlights: * Shanghai Commercial Bank Limited issued a press release regarding a fraudulent social media account and phishing instant messages. * Hong Kong Monetary Authority (HKMA) alerted the public [...]

Published
2024

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