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The rapid adoption of online social media platforms has transformed the way of communication and interaction. On these platforms, discussions in the form of trending topics provide a glimpse of events happening around the world in real-time. Also, these trends are used for political campaigns, public awareness, and brand promotions. Consequently, these trends are sensitive to manipulation by malicious users who aim to mislead the mass audience. In this article, we identify and study the characteristics of users involved in the manipulation of Twitter trends in Pakistan. We propose 'Manipify', a framework for automatic detection and analysis of malicious users for Twitter trends. Our framework consists of three distinct modules: i) user classifier, ii) hashtag classifier, and ii) trend analyzer. The user classifier introduces a novel approach to automatically detect manipulators using tweet content and user behaviour features. Also, the module classifies human and bot users. Next, the hashtag classifier categorizes trending hashtags into six categories assisting in examining manipulators behaviour across different categories. Finally, the trend analyzer module examines users, hashtags, and tweets for hashtag reach, linguistic features and user behaviour. Our user classifier module achieves 0.91 accuracy in classifying the manipulators. We further test Manipify on the dataset comprising of 665 trending hashtags with 5.4 million tweets and 1.9 million users. The analysis of trends reveals that the trending panel is mostly dominated by political hashtags. In addition, our results show a higher contribution of human accounts in trend manipulation as compared to bots. Furthermore, we present two case studies of hashtag-wars and anti-state propaganda to implicate the real-world application of our research.

Urdu is a widely spoken language with 163 million speakers worldwide across the globe. Information Retrieval (IR) for Urdu entails special consideration of research community due to its rich morphological features and a large number of speakers. In general, IR evaluation task is not extensively explored for Urdu. The most important missing element is the availability of a standardized evaluation corpus specific to Urdu. In this research work, we propose and construct a standard test collection of Urdu documents for IR evaluation and named it Collection for Urdu Retrieval Evaluation (CURE). We select 1,096 unique documents against 50 diverse queries from a large collection of 0.5 million crawled documents using two IR models. The purpose of test collection is the evaluation of IR models, ranking algorithms, and different natural language processing techniques. Next, we perform binary relevance judgment on the selected documents. We also built two other language resources for lemmatization and query expansion specific to our test collection. Evaluation of test collection is carried out using four retrieval models as well using the stop-words list, lemmatization, and query expansion. Furthermore, error analysis was performed for each query with different NLP techniques. To the best of our knowledge, this work is the first attempt for preparing a standardized information retrieval evaluation test collection for the Urdu language.