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4,074 results on '"Microcomputers -- Marketing"'

2. Overclocked mini PC powered by AMD may well be the fastest in its category - Metaphyuni Genesis Cube supports up to 80W TDP, has two LAN ports, can drive four 4K displays and has an OCuLink connector

Author

Williams, Wayne

Subjects
Microcomputers -- Marketing, Company marketing practices, Science and technology
Abstract

Byline: Wayne Williams Metaphyuni's Genesis Cube mini PC is powered by a top AMD processor and can deliver up to 80W TDP. Although Metaphyuni isn't a well-known brand outside of [...]

Published
2024

3. HP OmniBook X AI PC - a brand revision gone mostly right

Author

James, Allisa

Subjects
QUALCOMM Inc. -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Science and technology
Abstract

Byline: Allisa James The HP OmniBook X AI PC represents a huge brand shift for HP and a future with AI- and Qualcomm-powered Windows laptops. HP is not only getting [...]

Published
2024

5. The New Khadas Mind Mini PC Launches this September, Elevating AI and User Experience

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Consumer electronics -- Marketing, Electronics industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Electronics industry, General interest, News, opinion and commentary
Abstract

SHENZHEN: Khadas has issued the following news release: Khadas, a leading global consumer electronics brand dedicated to designing, developing and manufacturing the next-generation of innovative portable technology products, will launch [...]

Published
2024

6. Acer Unveils New Chromebook laptops Powered with AI in India

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Computer industry -- Marketing, Computers -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Software/hardware leasing, Microcomputer industry, Computer industry, Computers
Abstract

Byline: Team TechTree Acer, a leading brand in the PC industry, today launched its latest Chromebook plus models, the Acer Chromebook Plus 14 and 15 laptops. These advanced laptops are [...]

Published
2024

7. Asus quietly launches powerful NUC-branded mini PCs that got me thinking - why would anyone buy a boring, bulky desktop PC these days?

Author

Williams, Wayne

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Science and technology
Abstract

Byline: Wayne Williams Asus NUC 14 Pro and Pro+ are just as capable as a lot of desktop computers, and more affordable too. Mini PCs are no longer underpowered or [...]

Published
2024

8. Cincoze Rolls Out Its Latest Alder Lake-P High-performance Panel PCs

Subjects
Intel Corp. -- Marketing, Microcomputers -- Marketing, Company marketing practices, Arts and entertainment industries
Abstract

Rugged embedded computing brand Cincoze reported it has launched the high-performance panel PC series (P2202+CV/CS/CO Series), the latest addition to the Display Computing - CRYSTAL product line. The company said [...]

Published
2023

9. Acer expands its consumer range with the newly launched Aspire Desktop, starting at 42490

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Computer industry -- Marketing, Computers -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Software/hardware leasing, Microcomputer industry, Computer industry, Computers
Abstract

Byline: Team TechTree Acer, one of the leading brands in the PC industry, has expanded its range of consumer offerings with the introduction of a new line of desktops within [...]

Published
2024

11. Thermaltake Launches the CTE Form Factor Series Chassis

Subjects
Thermaltake Technology Company Ltd. -- Marketing, Computer hardware industry -- Marketing, Technical education, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices
Abstract

Thermaltake Launches the CTE Form Factor Series Chassis Centralized Thermal Efficiency. The chassis in the series include:and, all of which are available in black and snow versions. The case features [...]

Published
2023

12. Cincoze Unveils Its Latest Alder Lake-P High-performance Panel PCs

Subjects
Intel Corp. -- Marketing, Microcomputers -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

TAIPEI: Cincoze has issued the following news release: Rugged embedded computing brand - Cincoze has launched the high-performance panel PC series (P2202+CV/CS/CO Series), the latest addition to the Display Computing [...]

Published
2023

15. Intel Launches Industry's First AI PC Acceleration Program

Subjects
Computer software industry -- Marketing, Computer hardware industry -- Marketing, Machine learning, Computer industry -- Marketing, Computers -- Marketing, Microcomputers -- Marketing, Company marketing practices, Software/hardware leasing, Business, international
Abstract

Santa Clara, California: Intel has issued the following press release: Building on the AI PC use cases shared at Innovation 2023, Intel today launched the AI PC Acceleration Program, a [...]

Published
2023

16. Cincoze Rolls Out Its Latest Alder Lake-P High-performance Panel PCs

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Business, Business, international, Telecommunications industry
Abstract

Rugged embedded computing brand Cincoze rrr has launched the high-performance panel PC series (P2202+CV/CS/CO Series), the latest addition to the Display Computing - CRYSTAL product line. The company said the [...]

Published
2023

17. Laptop Segment Continues to be Ruled by Dell, HP, & Lenovo

Subjects
Microcomputers -- Marketing, Online education, Company marketing practices, Computers
Abstract

Byline: PCQ Bureau According to IDC Worldwide Quarterly Personal Computing Device Tracker, the Indian PC market, laptops, desktops, and workstations, grew by 44.5 percent year-over-year (YoY) in 2021. One strong [...]

Published
2022

18. Thermaltake Unveils The Tower 500, the First Mid-Tower of The Tower Series

Subjects
Thermaltake Technology Company Ltd. -- Marketing, Computer hardware industry -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices
Abstract

Taipei, Taiwan, June 8 -- Thermaltake Technology Co., Ltd. issued the following news release: - Build on Our Legacy Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, [...]

Published
2022

20. Intel discontinues Pentium, Celeron! Rebrands itself as 'Intel Processor'; Details!

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Telecommunications industry
Abstract

After over 30 years of use, Intel has decided that it will discontinue the Pentium branding. Once a 'flagship, it has now become the go-to type for low-power computers in [...]

Published
2023

21. Intel launches Intel Processor for future core segment PCs

Subjects
Intel Corp. -- Marketing, Semiconductor industry -- Marketing, Microcomputers -- Marketing, Semiconductor industry, Company marketing practices, Telecommunications industry
Abstract

Intel Corporation announced Friday the creation of Intel Processor, which replaces the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack, the company said in a statement. [...]

Published
2023

22. Greenbriar Become the First Public ESG Company to Sponsor the Miami PC of The Pro Padel League

Subjects
Microcomputers -- Marketing, Company marketing practices, Cooperative agreement for product marketing, General interest, News, opinion and commentary
Abstract

Newport Beach: Greenbriar Capital Corp (TSXV: GRB) (OTC Pink: GEBRF) ('Greenbriar'), a leading developer of sustainable real estate and renewable energy, announces today that it has reached a joint collaboration [...]

Published
2023

23. HYTE Launches New Y40 Mid Tower PC Case During CES 2023

Subjects
Microcomputers -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

LAS VEGAS: HYTE has issued the following press release: HYTE, the PC components, peripherals, and lifestyle brand of iBUYPOWER, today, released its new mid-tower case, the Y40. Y40 is HYTE's [...]

Published
2023

24. HYTE Launches New Y40 Mid Tower PC Case During CES 2023

Subjects
Microcomputers -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

On display for the first time at CES 2023, HYTE Y40 brings S-Tier aesthetic to the PC case space LAS VEGAS, Jan. 3, 2023 /PRNewswire/ -- HYTE, the PC components, [...]

Published
2023

25. Exoprimal 'Dinosaur Introduction' Trailer Unveiled; PC Closed Network Test Still Ongoing

Subjects
Dinosaurs, Microcomputers -- Marketing, Company marketing practices, General interest, High technology industry
Abstract

Publisher and developer Capcom has unveiled a brand-new trailer for Exoprimal, the dinosaur-themed action team-shooter coming to PlayStation 5, Xbox Series, PlayStation 4, Xbox One, and PC via (https://store.steampowered.com/app/1286320/Exoprimal/) Steam [...]

Published
2022

26. Amazing! Lenovo to unveil student-friendly PC -- Xiaoxin Air 14 Plus 2022 Core

Subjects
High technology industry, Microcomputers -- Marketing, Company marketing practices, Telecommunications industry
Abstract

Over the years, Lenovo has made its name in the technology industry through its fascinating and users friendly consumer electronic products, PC, and software, and offers star family products of [...]

Published
2022

27. Lenovo Launches Premium Yoga AIO 7 Desktop PC in India

Subjects
Microcomputers -- Marketing, Company marketing practices, Telecommunications industry
Abstract

Lenovo, the global technology leader, today launched the Yoga AIO 7 desktop PC in India. This latest all-in-one (AIO) desktop PC has a premium and attractive soft-textured design and hands [...]

Published
2022

28. Lenovo launches Yoga AIO 7 Desktop PC in India

Subjects
Microcomputers -- Marketing, Company marketing practices, Telecommunications industry
Abstract

Lenovo today launched the Yoga AIO 7 desktop PC in India. This latest all-in-one (AIO) desktop PC has a premium and attractive soft-textured design and hands free functionality which is [...]

Published
2022

29. HYTE Launches Y60 Mid-Tower PC Case - A New Angle on Design

Subjects
Microcomputers -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

The Y60 gives PC enthusiasts a brand-new perspective on their hardware, while keeping components cool and cables managed LOS ANGELES, March 15, 2022 /PRNewswire/ -- HYTE, the new PC components, [...]

Published
2022

30. Tanzania: Mdundo Music Hits 22pc Growth in Africa

Subjects
Streaming media, Telecommunications services industry -- Growth -- Marketing, Microcomputers -- Marketing, Online music -- Marketing, Communications industry -- Growth -- Marketing, Company growth, Company marketing practices, Telecommunications services industry, Streaming media technology, News, opinion and commentary
Abstract

Byline: Correspondent PAN African music streaming service, Mdundo, has announced a 22 percent growth in its user base in the last quarter of 2021. The platform recorded 20 million users [...]

Published
2022

31. Save Up to 70% Off PCs and Electronics During Lenovo's Annual Presidents' Day Sale

Subjects
Lenovo Group Ltd. -- Marketing, Consumer electronics -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Business, Business, international
Abstract

Sale includes Lenovo laptops, Chromebooks, gaming monitors, and doorbuster deals RESEARCH TRIANGLE PARK, N.C. -- As part of its Presidents' Day Sale, Lenovo is offering shoppers significant discounts on some [...]

Published
2022

32. Simply NUC Launches Fanless Rugged Mini PC Powered by Latest AMD Ryzen(TM) Embedded Processors

Subjects
Embedded systems -- Marketing, Computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Embedded system, System on a chip, Software/hardware leasing, Microcomputer industry, Computer industry, Business, News, opinion and commentary
Abstract

Cypress Porcoolpine, Simply NUC's first fanless Mini PC powered by AMD, features Ryzen(TM) Embedded V2000-series processors, AMD Radeon(TM)Graphics, and a 7-year commitment to supply. AUSTIN, Texas and BELFAST, United Kingdom [...]

Published
2021

33. Azulle Launches the Byte4 Home Entertainment Mini PC for Entertainment Fanatics

Subjects
Mouse devices (Computers), Video games -- Equipment and supplies, Microcomputers -- Marketing, Company marketing practices, Mouse, Business, general
Abstract

MIAMI (PRWEB) October 23, 2021 Azulle, a leading brand, and manufacturer of compact computing solutions released the Byte4 Home Entertainment. Designed with entertainment lovers in mind, this mini PC goes [...]

Published
2021

34. Azulle Launches the Byte4 Home Entertainment Mini PC for Entertainment Fanatics

Subjects
Mouse devices (Computers), Video games -- Equipment and supplies, Microcomputers -- Marketing, Company marketing practices, Mouse, Business, News, opinion and commentary
Abstract

Azulle has extended the award-winning Byte4 line with the new release of the Byte4 Home Entertainment, a mini PC that lets you browse and stream with ease. MIAMI, Oct. 23, [...]

Published
2021

35. Simply NUC(r) Launches Cypress Long-Life Mini PC Powered by Latest AMD(r) Ryzen Embedded Processors

Subjects
Embedded systems -- Marketing, Computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Embedded system, System on a chip, Software/hardware leasing, Microcomputer industry, Computer industry, General interest, News, opinion and commentary
Abstract

AUSTIN: Simply NUC, Inc. has issued the following news release: Simply NUC, Inc, a leading mini computer integration company, recently announced Cypress, a new Simply NUC branded Long-Life Mini PC. [...]

Published
2021

36. Simply NUC Launches Cypress Long-Life Mini PC Powered by Latest AMD Ryzen(TM) Embedded Processors

Subjects
Embedded systems -- Marketing, Computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Embedded system, System on a chip, Software/hardware leasing, Microcomputer industry, Computer industry, Business, News, opinion and commentary
Abstract

Cypress, an extension of Simply NUC's Long-Life Mini roadmap, features AMD Ryzen(TM) Embedded V2000-series processors, AMD Radeon(TM)Graphics, and a 7-year commitment to supply AUSTIN, Texas and BELFAST, United Kingdom and [...]

Published
2021

37. Lenovo Launches India's First PC Omnichannel 'Lenovo OnDemand'

Subjects
Internet software -- Marketing, Electronic commerce -- Computer programs, Computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Software/hardware leasing, Microcomputer industry, Computer industry, Electronic commerce software, Telecommunications industry
Abstract

Lenovo, the global technology leader, today announced the launch of Indias first PC omni channel platform Lenovo OnDemand. Lenovo India is the first brand in the PC industry to bring [...]

Published
2021

38. COLORFUL Launches Onebot M24A1 AIO PC for Professionals

Subjects
Microcomputers -- Marketing, Company marketing practices, Computers
Abstract

Byline: Team TechTree Onebot, a sub-brand of Colorful Technology Company Limited, introduces the onebot M24A1 all-in-one business PC designed to meet the diverse needs of working professionals. The onebot M24A1 [...]

Published
2021

39. HYTE Unveils the new SFF Revolt 3 PC Case as its Premier Product

Subjects
Microcomputers -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

HYTE, the new subsidiary brand of iBUYPOWER, will focus on the production of PC components and accessories designed to fuel the passions of gamers, creators, and DIY PC Enthusiasts LOS [...]

Published
2021

41. Operating system prices in the home PC market

Author

Foncel, Jerome and Ivaldi, Marc

Subjects
Computer industry -- Prices and rates, Computer industry -- Supply and demand, Computer industry -- Marketing, Industrial nations -- Marketing, Operating systems -- Prices and rates, Microcomputers -- Supply and demand, Microcomputers -- Marketing, Computer industry, Microcomputer industry, 32-bit operating system, 64-bit operating system, Operating system, Company pricing policy, Company marketing practices, Business, Economics
Abstract

A study on personal computers sold in G7 countries, during 1995-1999, is presented. The impact of demand for personal computers on prices of operating systems is examined.

Published
2005

42. Product variety under brand influence: an empirical investigation of personal computer demand

Author

Hui, Kai-Lung

Subjects
Product management -- Research, Microcomputers -- Marketing, Company marketing practices, Business, Business, general
Abstract

Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs). Using both the central processing unit (CPU) and brand as segmentation variables, I construct a two-level nested generalized extreme value (GEV) discrete choice model to estimate the brand values and product similarities of a set of PC vendors. With these estimates, I infer the relative efficacy of product variety for firms which possess different degrees of brand values. My results suggest that consumers treat PCs from the same firm as close substitutes, and the proximity of the PCs correlates positively with the firms' brand values. This finding suggests that there are decreasing demand returns to product variety for branded multiproduct firms. I discuss a few possible drivers of brand value and explore the significance of product line extension in building long-term brand reputation. Key words: product variety; brand value; discrete choice; similarity; cannibalization, 1. Introduction Many durable goods manufacturers engage in extensive product proliferation to capture demand from multiple consumer segments. For example, Hyundai produces the XG premium sedan for luxury-car consumers, the [...]

Published
2004

43. Global PC Liquid Cooling Market Report -- Industry Overview, Cost, Supply Demand and Shortage, Trends, Demand, Overview, Forecast - The Courier

Subjects
Microcomputers -- Marketing, Product shortage, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

QYReports has recently added a new informative data to its extensive repository titled as, PC Liquid Cooling Market. The Global PC Liquid Cooling Market report offers majority of the latest [...]

Published
2021

45. Research issues in building brand equity and global brands in the pc market

Author

Wright, Len Tiu, Millman, Cindy, and Martin, Lynn M.

Subjects
Brand equity -- Market research, Brand equity -- Management, Brand identity -- Market research, Brand identity -- Service development, Brand image -- International aspects, Computer industry -- Marketing, Computer industry -- Market research, Computer industry -- Customer relations, Marketing communications -- Usage, Microcomputers -- Marketing, Computer industry, Microcomputer industry, Marketing research, Company business management, Company service development, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

The market research issues related to brand identity and brand equity that need to be focused with respect to brand development in personal computer (PC) market are examined. The use of marketing communication and customer perceptions by PC manufacturers in creating global brands is discussed.

Published
2007

46. Assessing the economic value of distribution channels: an application to the personal computer industry

Author

Chu, Junhong, Chintagunta, Pradeep K., and Vilcassim, Naufel J.

Subjects
Computer industry -- Marketing, Computer industry -- Evaluation, Microcomputers -- Supply and demand, Microcomputers -- Marketing, Distribution channels -- Evaluation, Simulation methods -- Usage, Company marketing practices, Computer industry, Microcomputer industry, Direct market channel, Retail/reseller channel, Advertising, marketing and public relations, Business
Abstract

A study uses structural modeling and policy simulation to evaluate the distribution channels of companies involved in the sale of personal computers.

Published
2007

47. Bringing non-adopters along: the challenge facing the PC industry

Author

Brown, Susan A. and Venkatesh, Viswanath

Subjects
Computer industry, Microcomputer industry, Market trend/market analysis, Company marketing practices, Computer industry -- Forecasts and trends, Computer industry -- Marketing, Computer industry -- Research, Microcomputers -- Marketing, Microcomputers -- Research
Published
2003

48. Marketing PCs to China

Author

Zhan G. Li, Murray, L. William, and Efendioglu, Alev

Subjects
Computer industry -- Market size, Microcomputers -- Marketing, Computer industry, Microcomputer industry, Company marketing practices, Business, Business, general
Abstract

The growing market size of PC industry in China and the challenges faced by the industry marketers are explored. Methods to overcome the challenges and succeed in the business are suggested as well.

Published
2002

49. Global PC shipments surge ahead

Author

Graham-Hackett, Megan

Subjects
Computer industry -- Surveys, Microcomputers -- Marketing, Business, Computers and office automation industries
Published
2000

50. Intel moves to beat the 'cheap as chips' trend

Author

Palmer, Jay

Subjects
Intel Corp. -- Management, Semiconductor industry -- Management, Microcomputers -- Marketing, Computer industry -- Management, Business, Business, general
Abstract

Intel Corp. currently dominates the $25 billion microprocessor industry. This successful and efficient company now controls 80% of the market share for personal computer chips. However, personal computers costing less than $1000 began to dominate the market. Therefore, demand for Pentium chips was severely reduced and Intel shares fell to $35.00 in mid-1998. Intel's leaders believe that new software applications will require high-powered personal computers. Also, Intel sees itself as the building-block supplier for the Internet economy.

Published
1999

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