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Companies from the mechanical engineering industry are eager to embrace new technologies in their pursuit of a competitive advantage. However, the complete digitalization of the sector encounters limitations, as certain aspects necessitate human supervision or manual labor. This is where the concepts of Industry 4.0, Industry 5.0, and digital transformation become relevant. The aim of the research presented in this paper was to gather and extract valuable insights and lessons from the experiences of German companies in the plastic extrusion machinery sector with digital transformation (DT). Qualitative interpretative research was used, using in-depth expert interviews with C-level executives. We organized the findings into three categories: (i) DT communication initiatives, including the elimination of paper, CRM solutions, messenger services, home office, and online procurement platforms; (ii) departments and areas most involved, including accounting and procurement, sales and production, and construction; and (iii) cost–benefit perception, including positive assessment, long-term impacts, and variation from company to company. The results provide valuable insights into the progress of DT initiatives in companies operating in the pipe extrusion sector in Germany. Additionally, several DT misconceptions were identified, thereby enriching the DT misconceptions framework that has been intensely discussed in the DT literature. [ABSTRACT FROM AUTHOR]

Comprehending the motivating factors that drive Digital Business Transformation (DBT) is crucial for cultivating success in DBT initiatives. The objective of the research outlined in this paper was to pinpoint and categorize the factors that inspire companies to embark on the DBT journey. Through qualitative analysis, employing expert interviews as the method, the authors extracted the necessary information to address three key research questions: (i) What are the external drivers of DBT in the plastic extrusion machine industry? (ii) Which internal factors are driving DBT in these companies? (iii) Is there anything else significantly impacting the DBT initiatives? The identified driving forces propelling DBT in German businesses within this industry include external factors: skill shortage, social impact, COVID-19, supply bottlenecks, competitiveness, and customer requirements; internal factors: cost reduction, process acceleration, efficiency increases, and time savings; and mixed factors: attitude of young people, basic education, and work–life balance. The insights derived from this research enhance the understanding of the circumstances and dynamics of traditional companies across other Western European countries. Our findings enrich the existing theory by presenting a distinctive threefold categorization of the drivers behind DBT, providing unique insights into the factors propelling the advancement of DBT initiatives. [ABSTRACT FROM AUTHOR]

Although higher education institutions (HEIs) are expected to be the leaders in knowledge generation and dissemination, it is often not clear whether they are knowledge-aware, that is, have a knowledge focus. In this article, the communication with stakeholders through HEI websites is examined to determine to what extent these institutions communicate about their knowledge initiatives and projects. This is done through an investigative study involving all HEIs and their faculties in Slovakia. Using content analysis, the study examines whether the publicly available resources on HEIs' websites contain knowledge-related keywords, indicating the existence of a knowledge-focus. The results reveal that the websites of some HEIs contain hundreds of these resources, whereas others have none. Statistical evidence confirms that the intensity of communication about knowledge terms increases with the age and size of the HEI and is also dependent on the type of HEI (public, private state, foreign). Other dependencies between the examined factors have also been revealed, for example, HEIs that rank higher in Webometrics indicators are more intensive in their knowledge communications. [ABSTRACT FROM AUTHOR]

Information and knowledge represent important organisational assets. In healthcare environments, patient wellbeing depends on effective management of these assets. This paper describes junior doctors' perspectives of adverse consequences of ineffective information and knowledge management (IKM) practices. The research for this phenomenological study consisted of semi-structured interviews with ten junior doctors in public hospitals in Adelaide, South Australia. The reasons for ineffective IKM include limited access to information, inadequate clinical handover, inappropriate use of information systems, and incomplete documentation. Adverse medical events resulting from ineffective IKM practices include medication errors, delays in patient care or discharge, poor post-discharge care, confidentiality breaches, acting against patient wishes, disability or even death. Junior doctors regard health information systems and access to electronic patient medical records as important for improving IKM. Behaviour of staff often results in ineffective IKM and the paper suggests that an IKM-focused culture should be driven by hospital management. [ABSTRACT FROM AUTHOR]

The consumer preferences and behaviour should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behaviour of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behaviour, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on the sample of 135 university students from Slovakia using a six-component behaviour explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behaviour of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimisation of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviours. [ABSTRACT FROM AUTHOR]

Advertisers are challenged to respond to changing behaviour of consumers who become more technologically literate and develop patterns to avoid commercials. Millennials, especially, multitask, use multiple screens to consume content and use technologies to search for information. In this researchfocus groups were conducted with 241 respondents, to study changes in information searches regarding future purchases. Masters' students were selected as participants for the research and their response to being exposed to television advertising was studied and their information search process was charted. Consequences of the changing behaviour for advertisers include the need to consider search visibility for general and campaign-related keywords as a cornerstone of their communication campaigns. This research contributes to theory by enhancing the existing perception of integrated marketing communication (IMC) with the central role of search visibility in connecting various communication channels. By reflecting on the charted process of active information research, advertisers can make their TV campaigns work for millennial consumers who use online search and various devices in the process following the TV spot consumption. [ABSTRACT FROM AUTHOR]

Managing knowledge and fostering a knowledge-sharing culture are essential in meeting the expectations of such diverse stakeholders as business owners, investors, current and prospective employees, business partners, customers, and the public. This paper describes how the adoption of knowledge management is reflected in communicated company values and principles by analysing the occurrence of knowledge-related keywords in the online resources of selected companies in Australia. The results show that companies are publicly communicating knowledge creation, sharing, and management-related topics, with knowledge sharing being the most frequent topic. The extent of communicating about knowledge-related issues differ between large organisations and SMEs; large companies mention relevant keywords significantly more frequently in their documents than SMEs. This indicates that knowledge management penetrates deeper into larger companies' values and philosophy. [ABSTRACT FROM AUTHOR]

Introduction. To make their information available to users, organizations need to be aware of the impact of time-evolving factors affecting the organic search visibility of their websites. The current methods of assessing factors’ individual contributions to search ranking are not viable. Method. The objective of this paper is to create a universally applicable, flexible and time-resilient framework for constructing optimisation models to increase organic search engine visibility and information findability of organizations’ information. This is achieved by i) testing the contribution of selected factors to the search engine results page (SERP) rankings for diverse types of keywords, ii) creating the framework, iii) testing and enhancing the framework and iv) identifying the constraints of the framework. Analysis. Models were created, starting with the collection of extensive data for three industries (business, finance, information technologies). Three search phrases were defined for each industry, formulated as a question. Results. The framework is usable for future research on improving the findability of organizations' information. Furthermore, the framework can be implemented in organizations in various industries to enhance their chance of being found when a user searches for information. [ABSTRACT FROM AUTHOR]

Websites using content as their main asset need to ensure a steady revenue flow from their digital projects. Along with the subscription models, this is mainly achieved by the efficient delivery of advertisements (ads) to their readers. Website users stand as an opposition to this initiative, protecting their privacy and trying to improve their user experience, often by using ad blocker software to block advertisement while browsing the internet. As an effect, content publishers are losing revenues directly related to the number of impressions of the advertisements. The aim of this article is to determine the opportunities for content publishers to effectively deal with this problem by looking at the types of advertisements being served and the response of publishers towards the use of ad blockers. This was achieved by using an empirical study of 105 websites from seven countries out of several categories, including the targeted audience segment and the type of the website (i.e., premium or non-premium). By using content analysis and descriptive statistics, the prevalent advertising formats were determined, the reaction of publishers towards people using ad blockers was analysed. Based on the identification of issues and problems, this article introduces opportunities for content publishers to monetize their content better through improved efficiency of delivering advertisements. [ABSTRACT FROM AUTHOR]

Copyright of Economic Annals-XXI / Ekonomìčnij Časopis-XXI is the property of Institute of Society Transformation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Economic Annals-XXI / Ekonomìčnij Časopis-XXI is the property of Institute of Society Transformation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)