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Industrial Revolution 4.0 has a significant impact on the development of information technology.Advances in technology and modernization have influenced various sectors, one of which is theeconomic sector. Micro and Small and Medium Enterprises (MSMEs) in the home industry isrequired to be able to always innovate marketing and products produced in order to remaincompetitive in the changing times. Product digitalization is one of the efforts of MSME actors located in Karangtalun Village, North Cilacap District, Cilacap Regency, Central Java to improvemarketing aspects. In this case, students as intellectuals have the obligation to run the Tri Dharmaof Higher Education, one of which is community service. Through this KKN activity, studentsprovide assistance to SMEs in Karangtalun Village to optimize the marketing of digital-basedproducts. In this activity, we also use the Penta Helix method to optimize the expected results bysynergy through the village government, students as academics, SBIs, home UMKM actors, MSMEcommunities and Karangtarunau villages, and digital media. The method used is through aqualitative approach preceded by a survey to inventory the problems of MSME actors, thencontinued by conducting direct socialization. The results of this activity are the process of obtainingPIRT permits, packaging updates, making product photos, and making Urban village websites thatfocus on the MSME sector. This activity affects the mindset of MSME actors to be able to developtheir products for the better.

The leadership of the millennial generation today refers to the concept of western leadership. In fact, Indonesia is a country that has various noble values of the nation. One of these noble values is the concept of Ki Hajar Dewantara's leadership. According to Ki Hajar Dewantara, the essence of education is an attempt to internalize cultural values into the child, so that the child becomes a complete human being, both mentally and spiritually. This stage of internalization of cultural values is very important in shaping the character of the millennial generation as future leaders of the nation. In addition, in the wayang saga, there are astha brata values that correlate with the noble values of Ki Hajar Dewantara. These two values when applied will form the ideal leader character. Unfortunately, the value of leadership begins to fade with the times. This writing method uses a literature review study with a sociological and historical approach. The purposes of writing this article are, (1) Ki Hajar Dewantara's noble leadership model, (2) actualizing the present noble leadership of Ki Hajar Dewantara, and (3) maintaining the noble leadership of Ki Hajar Dewantara through the noble values of astha brata.